About
Articles by Samantha
Contributions
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How can you use emotional connection to build brand loyalty and content retention?
Humanizing your brand on social media builds trust and loyalty. Engage authentically, share behind-the-scenes content, and respond timely to audience interactions. Showcase your brand's values and celebrate milestones together. This personal touch in the digital realm not only resonates with audiences but also elevates your brand amid competition.
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What are some ways to add emotion and storytelling to your content?
CBS News (https://bit.ly/3ufqeXc) reported that from an average of 2.5 minutes in 2003, screen attention spans have dropped to 47 seconds. This underscores the need for visual storytelling, where engaging visuals like graphs, charts, and infographics make complex data easily digestible. Real-life photos, testimonials, or short videos can further illustrate the human aspect of your data.👇 ✅ LinkedIn posts w/ images see a 98% higher comment rate; tweets w/ visuals are 3x more likely to engage (Hootsuite https://bit.ly/3MHBT7j). ✅ 50% of marketers use video, w/ images a close second at 47% (HubSpot https://bit.ly/47ytDOW). ✅ IG carousel posts achieve a 3.15% engagement rate, more than the average 1.94% (Statista https://bit.ly/3FYTfJf).
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How can you write content that engages and holds your reader's attention?
Maximize reader engagement with data from Pew Research: 💡 Readers engage significantly longer with long-form articles, averaging 123 seconds per read, versus 57 seconds for shorter content. 💡 Optimize your posting times for morning and evening hours to capture heightened engagement—users spend up to 128 seconds per article. 💡 Utilize your in-platform links strategically; they're proven to keep readers exploring content longer. 💡 What about those in your network who revisit articles? They're exceptionally engaged, spending up to 277 seconds with the content they return to. Leverage these insights to deepen your audience's engagement. To learn more, read the report here: https://bit.ly/47xJfCt #ContentStrategy #AudienceEngagement
Activity
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THE REFY VILLA An extension of the REFY World, The REFY Villa is our holiday home in our founder's favourite destination, Mallorca. We offered…
THE REFY VILLA An extension of the REFY World, The REFY Villa is our holiday home in our founder's favourite destination, Mallorca. We offered…
Liked by Samantha Fuss
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I just sold my company at 23. Here’s my story: In 2019, I was sent home from my freshman year of college due to Hurricane Dorian. I noticed my dad…
I just sold my company at 23. Here’s my story: In 2019, I was sent home from my freshman year of college due to Hurricane Dorian. I noticed my dad…
Liked by Samantha Fuss
Experience & Education
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MikeWorldWide
View Samantha’s full experience
See their title, tenure and more.
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Licenses & Certifications
Volunteer Experience
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Volunteer
Muscular Dystrophy Association
- 4 years 9 months
Health
- Edited sponsor proposals for consistency in brand voice
- Assisted fundraising department with logistics for annual NYC Muscule Walk
- Expanded Muscle Walk team to fundraise for the organization's mission to fund research and care for the community living with muscular dystrophy, ALS, and related neuromuscular diseases
- Created individual fundraiser for MDA (Facebook and DonorDrive linked to MDA.org)
- Continually share and promote fundraising campaigns and raise hundreds of…- Edited sponsor proposals for consistency in brand voice
- Assisted fundraising department with logistics for annual NYC Muscule Walk
- Expanded Muscle Walk team to fundraise for the organization's mission to fund research and care for the community living with muscular dystrophy, ALS, and related neuromuscular diseases
- Created individual fundraiser for MDA (Facebook and DonorDrive linked to MDA.org)
- Continually share and promote fundraising campaigns and raise hundreds of thousands of dollars as a volunteer -
Volunteer
FLYING MANES THERAPEUTIC RIDING INC
- 5 years 1 month
Health
- Helped children from 6-13 years old with autism, down syndrome, and disabilities learn how to ride and take care of horses for therapeutic purposes.
- Groomed and saddled horses.
- Organized and Planned activities for children to participate in.
Languages
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Spanish
Professional working proficiency
Organizations
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Delta Delta Delta
VP of Membership Experience (Recruitment Chair)
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Public Relations Student Society of America (PRSSA)
Former Hill Communications Intern, Ongoing Member
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University Girl Magazine
Design Director
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More activity by Samantha
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Today, I’m announcing that I’m stepping down as Chief Product Officer of Pinterest and will continue on as an advisor to help the team transition to…
Today, I’m announcing that I’m stepping down as Chief Product Officer of Pinterest and will continue on as an advisor to help the team transition to…
Liked by Samantha Fuss
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It's no longer about growing followers, it's about growing views. Views on content are increasingly becoming a key metric for platforms and…
It's no longer about growing followers, it's about growing views. Views on content are increasingly becoming a key metric for platforms and…
Liked by Samantha Fuss
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Paris is better with your bestie ❤️ ❤️ ❤️ #FollowtheDogg
Paris is better with your bestie ❤️ ❤️ ❤️ #FollowtheDogg
Liked by Samantha Fuss
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In Q2 Duolingo hit a huge milestone, reaching over 100 million monthly active users. Our financial results reflect another outstanding quarter, with…
In Q2 Duolingo hit a huge milestone, reaching over 100 million monthly active users. Our financial results reflect another outstanding quarter, with…
Liked by Samantha Fuss
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BREAKING NEWS Amazon and TikTok join forces for in-app shopping (Source: The Information) Just holy sh!t In a move that will have MAJOR…
BREAKING NEWS Amazon and TikTok join forces for in-app shopping (Source: The Information) Just holy sh!t In a move that will have MAJOR…
Liked by Samantha Fuss
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#AI has the power to unlock a new level of efficiency and personalization– that's what we've achieved across our agency this year. Our journey to…
#AI has the power to unlock a new level of efficiency and personalization– that's what we've achieved across our agency this year. Our journey to…
Liked by Samantha Fuss
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As a mom to a kid who is also incredibly passionate about building (specifically "small" LEGO sets), this was heartwarming and inspiring to watch.
As a mom to a kid who is also incredibly passionate about building (specifically "small" LEGO sets), this was heartwarming and inspiring to watch.
Liked by Samantha Fuss
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What’s the difference between IPv4 and IPv6, and why are we switching to IPv6? 👇 1️⃣ Not Enough IPv4 Addresses: IPv4 provides about 4.3 x 10^9…
What’s the difference between IPv4 and IPv6, and why are we switching to IPv6? 👇 1️⃣ Not Enough IPv4 Addresses: IPv4 provides about 4.3 x 10^9…
Liked by Samantha Fuss
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