“I feel very lucky to have had the opportunity to report to a manager who took such great interest and care in my personal and professional development as Sara has. I had the pleasure of working with Sara as an intern at Peach and Lily. From my first day, she made me feel not only welcome and at home in the office but also just as respected and valued as a full-time team member. Her management skills are also top-notch: she assigned me tasks in a well-proportioned manner such that I was always happily occupied yet never too stressed or over-worked. Her ability to manage multiple interns at once while also working on a whole slew of other tasks spanning different areas of expertise was very impressive. In addition, she took a genuine interest in my development – sharing a book recommendation here and there, or keeping an eye out for things she thought might interest me both professionally and personally. I am confident that Sara would be an asset to any team, and I feel very lucky to have had her as both a boss and mentor. I will miss her greatly!”
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Brand Consulting, Email Marketing, Writing, and Product Marketing
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- Brand Consulting
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- Product Marketing
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So excited to continue building with this team!
So excited to continue building with this team!
Liked by Sara Spruch-Feiner
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New York Women In Communications Inc. Scholar
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Selected from hundreds of applicants to a select group of seventeen winners chosen for their potential and promise in the communications industry.
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Cristina Criddle
💄🧴 Have you met the Sephora Kids? 🧴💄 I wrote about the trend for Gen Alphas who are obsessed with skincare and raiding Sephora’s shelves to later post GWRM videos. The startling thing reporting this piece was how quickly my social media feeds flooded with young girls under 13 (TikTok removed profiles I flagged to it). Interesting bits I found: ✨Gen Alpha is estimated to be the largest generation yet with the largest projected spending power ✨By the end of this year more than $5.39tn will be spent on them annually, and this is set to rise by $10bn each year, according to Mark McCrindle ✨Some beauty brands are sending samples to these children, which laws in the UK and US permit ✨ The Advertising Standards Agency in the UK said this only becomes a problem if the products marketed are harmful What do you make of this generation’s passion for skincare? The ‘Sephora kids’ era raises concerns about online content https://on.ft.com/3K5JHhv #sephorakids #socialmedia #childsafety #onlinesafety #skincare #beauty #GenAlpha
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Todd Nicolini
Variety's VIP+ platform and JLL Research team to look in-depth at celebrity brand launches. Sixty percent of all celebrity brands were founded in the past six years with huge spikes in launches being seen in 2021 and 2022. The chart below breaks down the retail categories of celebrity brands. More than half (53%) fall in beauty/cosmetics category with 41% belonging to apparel/footwear. #celebritybrands #influencers #influencermarketing #celebrityendorsements #productendorsements #brands #beauty #apparel #footwear #cosmetics #brandlaunch #retail #ecommerce
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Tony Case
With Pride Month around the corner, a lot of people are alarmed by the number of conservative groups using shareholder proposals to scrutinize corporate initiatives supporting LGBTQ people and causes, as reported by The Wall Street Journal. I am one of them. Already, several corporations have, under pressure, pulled their support from events related to NYC Pride, causing some events to be canceled. LGBTQ groups must carefully assess their partnerships with companies whose allegiances lean heavily toward shareholder interests versus social progress. When principles take a backseat to profits, it undermines the strides LGBTQ people have made toward inclusivity and equality. Target—which last year, along with brands like AB InBev's Bud Light, found itself in the bull's-eye of right-wing activists—is facing such shareholder actions, as are Mondelēz International and Dell Technologies. Meantime, Best Buy, as the Journal reports, convinced a conservative group to withdraw its shareholder proposal by saying it would "screen" donations it makes to LGBTQ organizations. (Whatever that means.) All this is leading many LGBTQ people and their allies to (correctly) scrutinize the authenticity and reliability of their corporate partnerships. Obviously, LGBTQ groups should commit to teaming with organizations that genuinely champion diversity, equity, inclusion and belonging (DEIB) in all aspects of their operations—not companies that easily buckle to pressure from some very vocal, media-savvy and well-financed activists. By sticking to their own principles, LGBTQ people and their allies can ensure the organizations they turn to for support reflect a genuine dedication to social change. Holding corporations accountable for their beliefs and actions seems only logical. After all, a fair-weather friend is of precisely no use to anyone—particularly in these times where proud, rampaging bigotry has become so trendy. #equality #inclusion #lgbtqrights #lgbtqprogress #pride #pridemonth #deib #corporateresponsibility #allies #partners
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John Biggs
New from the Startup Show: Couch.com might sound straightforward — a digital marketplace for couches, yet it addresses a nuanced and complex issue: the overwhelming process of buying a couch. Most buyers, unsure of where to begin, face a barrage of choices from materials to retailers without a clear path forward. The platform simplifies this by gathering user preferences and guiding them to the perfect couch through a refined, almost concierge-like service online. https://lnkd.in/eR5p2WzG
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Austin Kapur
It's already the third week of April, and I'm wondering where in the world the last couple weeks have gone. With spring break, ongoing sickness and a partner gone traveling for work for a week, it has been a wild ride. 🎢 Anyone relate? Thankfully, I was able to take a few steps back without missing a beat. 🥁 How did I do it? CONTENT BATCHING 💖 Batching content is a lifesaver for times like this. At its root, content batching is simply planning and creating a month's plus worth of content in advance. You can imagine how happy I was when I knew I had several episodes recorded for the #MarketingYourPurpose podcast ahead of all this craziness. 🙌 If you don't have the slightest clue on how to start batching your content, then buckle up! On MYP this week, we dive into: 1. Deciding what content to create 2. Designing a content calendar 3. Doing a brain dump 4. Dedicating your time 5. Gathering your materials 6. Gaining momentum 7. …and most importantly, taking a much earned break! Batching your content is an excellent strategy to streamline your workflows and boost productivity. AND, it provides great relief in a season when so much can be out of control. 😮💨 If you want 7 awesome content batching tips to start off your week, tune in today: https://lnkd.in/g8sVXhJT #marketing #integratedmarketing #contentmarketing #onlinemarketing #digitalmarketing #purposedrivenmarketing #socialmediamarketing #contentbatching #smallbusinessmarketing #intentionalmarketing #podcastmarketing #podcaster #publicrelations
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Stefanie Magness
🌟 Just in! Our client, Tina Marie Priestly of Ready Set REFRESH, is making waves again with a stellar press mention in this latest article on chic black and white living room looks! 🖤💫 It's not just about the spotlight; it's about the impact. Here's why: 1️⃣ Reaching a Wider Audience: Tina's feature in such a renowned platform expands our reach beyond our usual circles. It's a fantastic opportunity to connect with new followers who resonate with Tina's style and expertise. 2️⃣ Establishing Authority: Being featured in articles like this solidifies Tina's position as a thought leader in interior design. It shows that her insights are valued and trusted by industry experts, further boosting her credibility. 3️⃣ Building Brand Recognition: Every mention helps to reinforce Tina's brand identity. It's a subtle reminder to our audience of who we are and what we stand for, fostering stronger brand loyalty and recognition in the long run. In essence, these press mentions aren't just about the momentary buzz; they're about laying the foundation for sustained growth and influence. Congratulations, Tina, on another well-deserved recognition! 🎉 #PressMention #InteriorDesign #BrandBuilding #hgtv
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Anna (Anya) Crowe, MBA 🪄
Collaborating with the right influencers can be game-changing. 💹 We prioritize building strategic partnerships that are deep rooted in brand alignment, elevating brand presence and pushing the needle forward. These collaborations enable us to create authentic and engaging content that resonates deeply with influencers’ audiences through thoughtful storytelling. 🌟 Leveraging the extensive reach and credibility of these influencers can drive immense growth and forge meaningful connections with consumers. Over the past several months, our team at Crowe PR has successfully implemented these creative strategies to develop impactful partnerships for our clients' brands. Check out a few highlights from recent collaborations below: Rabbit Hole Distillery 🥃 - https://bit.ly/3XrKyRB Deckers Brands (Sanuk) 👟 - https://bit.ly/4b1zTjJ Mary Dowling 🍹 - https://bit.ly/4c0P8uH #influencermarketing #brandvisibility #engagement #activations #pr #strategicpartnerships #crowepr #thenest #cpg
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Matt Ragas, Ph.D.
How would you respond #PRAD564 if you worked as a comms counselor/advisor for a public company that was receiving pressure from such politically charged shareholder proposals? #ESG #proxystatement #annualmeeting #publiccompanies #shareholderactivism #sociopolitical #polarization #politization
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Pat Lynch
Tune in to our latest interview on WomensRadio, featuring the vibrant Christine Baumgartner, as she discusses how to make the most of your time and infuse fun into your life! 💡🎈 Christine Baumgarter is a “love” coach…not a love-match-maker, She has made an artform of working with singles who are frustrated with their dating life and are (finally) ready to tackle what keeps love away — so that they can attract and experience a loving partner “match!” Christine gained a reputation as one of the first and most excellent coaches working with John Gray (Men are from Mars, Women Are From Venus). She is found at www.ThePerfectCatch.com. Christine Baumgartner on LinkedIn, The Perfect Coach on Facebook, CoachChristineBaumgartner on Instagram, ThePerfectCoach on Twitter and on YouTube(@coachChristineBaumgartner/playlists). Also at https://lnkd.in/e3np44Gf. 🔊 To watch more interviews with Christine, click the Links below: 1. Christine Baumgartner Helps Singles Get Rid of Love Barriers https://lnkd.in/ePxUPngw 2. Getting Women to Speak Up https://lnkd.in/e-kSsebB 3. How to Create and Alter "Agreements" in a Close Working Relationship, Especially with Men and Women? https://lnkd.in/eKekWmHs 4. Personality Styles Key to Better Relationships https://lnkd.in/e2cR5n-8 5. How Women and Men can Co-Create? https://lnkd.in/ePSy4NXe 6. Male and Female Approaches in Business. What works? And, Why? https://lnkd.in/e7irwz5s 7. Women and Men: Learning to Communicate Effectively for a Happy Ending https://lnkd.in/euQhFNYW 8. Collaboration Can Lead to Partnership https://lnkd.in/e6eyyXsb 9. Trying to "Fix" Things? Don't Rush to "Confusions!" https://lnkd.in/e2gRXhs8 10. Don't Stop https://lnkd.in/exETbzPs 11. Working Too Hard? Give Yourself a Break. You might need to Alter! https://lnkd.in/edrzjHdb 12. Ask for Help! Yes, You Can. Yes, You Should. Here's How! https://lnkd.in/ePwQYbYJ 💬 Join the Conversation: Share your experiences with time management and finding joy in your life! How do you balance responsibilities and fun? Use #TimeForFun #JoyfulLiving to join the conversation and inspire others. Ask Christine your burning Questions! Email us at team@women-corp.com 🙏 Thank you, Christine Baumgartner, for your invaluable insights on making time for fun. Let's embrace the moments of joy and make the most of the time we've created! 🌟🎉 #TimeForFun #JoyfulLiving #LifeBalance 🌈 www.audioacrobat.com Unlock the power of your voice with AudioAcrobat! 🎙️ Dive into seamless audio recording, podcasting, and more. Sign up today and enjoy a FREE 30-day subscription. Start your journey to captivating content creation now! 🎧
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Cameron L.
Communicators need to pay way more attention to film and TV. Last week Starbucks announced the launch of a production company. Last year the Winklevoss twins produced a movie about GameStop. I think of Adam Neumann as Jared Leto and Elizabeth Holmes as Amanda Seyfried. Onscreen storytelling shapes legacies. Yet few communicators are focused on how to craft and influence these stories. In the coming years, I suspect we'll see: - More organizations undertaking owned video content creation - More billionaires underwriting stories about their industries - More producers joining comms teams to help shape "earned" stories onscreen
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Nicholas Scibetta
Based on a recent study by DISQO, #TikTok continues its dominance as a trusted go-to source of information for Gen Z. One can safely attribute this as one of the key reasons, along with TikTok’s success in reimagining short-form video and driving revenue-generating brand experiences, that advertisers spent close to $4 billion on TikTok in 2023. The potential ban doesn’t seem to be slowing marketers' investment in the #socialmedia app. Some key highlights from the piece: 👉55% of consumers have used TikTok in the last month, with 28% reporting daily usage—an 8% increase from the previous year. 👉54% of frequent users female and 46% male. Among age groups, Gen Z leads in usage, followed by Millennials, Gen X, and Boomers. 👉TikTok’s influence extends beyond information-seeking. The report indicates that 60% of regular users have made a purchase based on a recommendation from the platform. 👉The research emphasizes TikTok’s growing role as a search platform. 36% of users report using the app to find information about cool projects or products, up 4% from the previous year. Given that a proposed ban is still on the table, marketers need to make plans to understand where their audiences may migrate to if the ban goes into effect and how the brand shows up on those apps. ttps://bit.ly/3VWTtJM #marketing #advertising #brand
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Caelan McMichael
I wrote an article for FASHION Magazine unpacking TikTok's viral "facial harmony" trend. I chatted with FACET Dermatology's founder, Dr. Yadav, FORM Face + Body's Dr. Michael Brandt and Dr. Ron Somogyi, and Dr. Jennifer Mills, a clinical psychologist at York University, to understand the science and repercussions of the trend on self-esteem and body image. Take a read below: https://lnkd.in/g9uGmTm5
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Elise Labau Topaloglu
"So when I was pitching my ideas in these meetings, the goal was always to come up with an idea that every single person found interesting." In a recent episode of Meredith Farley’s Content People, guest Rio Viera-Newton shares her insights on pitching and writing for New York Magazine’s trusted vertical: The Strategist. She goes on to explain that while their writers are indeed experts in the specific topics they cover (like Beauty, in her case), they always write with a broad audience in mind. This is crucial advice for brands. It's easy to drink the Kool-Aid and get so focused on your niche and category that you in fact forget how to communicate your core message and the problem you're solving to a wider audience. Remember: simplicity in communication is powerful. Also, having third-party experts provide their perspective on how your story *actually* comes across in the market is invaluable.
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Samantha Ribakove
Really interesting read this morning from The Business of Fashion about the difference between influencers vs. creators. At Solutions by Sam I work with clients on a regular basis to build out a strategy that taps BOTH influencer and creators for different purposes. There's value in them both - it's just about knowing how to deploy them both appropriately as part of your marketing strategy. https://lnkd.in/eBiefZh4
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Martha Boudreau
Not surprisingly, I spend a great deal of time evaluating how brands communicate with people over 50. It’s taken a while, but progress is being made. Americans in their sixth, seventh, eighth, even ninth decade of life are among the most powerful consumers in the market because they have money, time and the willingness to try new brands. Check out the latest brand tracker from Ad Age and The Harris Poll, which measures how brands fared in 2024 amongst 50-plus consumers. Not surprisingly, brands associated with travel topped the list. This sector has been one of the more creative, innovative and authentic in depicting and communicating with audiences over 50 and beyond. But, FINALLY, the beauty industry is demonstrating that it now understands the power of the 50-plus consumer. For years, this sector was among the worst offenders in marginalizing or rendering invisible people in their later years, but that has really begun to change. Two beauty brands made the top 10 cut amongst those in the survey. This goes to show that understanding real lifestyles (vs. outdated preconceived notions) opens entirely new markets to consumer brands. Take a look and then share your thoughts on the brands that made the list – or others you think are really getting this right! #Marketing #Advertising #OlderAdults #BeautyIndustry #TravelIndustry
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Boris Garreau
🖼️🔨🌟 This spring at Christie’s NY, they're not just raising the auction hammer, they're elevating the entire art market. On offer: a $35M Van Gogh and a $30.9M Brice Marden. While skyscrapers and pizzas keep soaring, so too are the ambitions of our astute collectors, who aren't merely buying art, they're shaping the future of aesthetics. Other events across the city reflect a robust blend of cultural heritage and cutting-edge artistry, suggesting a vibrant, albeit pricey, art ecosystem. But here's a thought for the financially savvy and culturally astute: What trends will emerge from these high-stake auctions? Are our collectors the trendsetters of tomorrow's art scene? Keep an eye on my feed to stay ahead of the curve in art investment insights! #ArtInvesting #FutureTrends #ArtMarket #CollectorInsights #InvestInArt #AuctionAction #FutureTrends https://lnkd.in/gGHUQJig
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Deena Shanker
Great column from one of Bloomberg Businessweek's latest hires, Amanda Mull: The key to Erewhon's success, as she sees it, has less to do with celebrity-designed smoothies and much more to do with prepared foods, an area of the store that tons of supermarkets are investing in. "The soaring cost of restaurant meals has pushed more buyers to peruse the deli section of their local grocer on nights when they don’t feel like cooking. The margins here for grocers are great: They can use raw ingredients from their own inventory that are nearing their sell-by dates to make their prepared foods, preventing them from having to discount those items or write them off entirely. When you chop that fruit or fry those chickens, you can sell them at a premium." https://lnkd.in/g5UfazWi
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