Articles by Scott
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Why Brands Must Embrace the Evolution of PR and Commit to Becoming Content Publishers
Why Brands Must Embrace the Evolution of PR and Commit to Becoming Content Publishers
By Scott Gulbransen
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3 Ways PR Pros Can Use the Apple Vision Pro to Promote Their Brands or Products
3 Ways PR Pros Can Use the Apple Vision Pro to Promote Their Brands or Products
By Scott Gulbransen
Contributions
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What do you do if your PR tools are not giving you the results you want?
Remember: tools are there to help you along, but they are not the reason you succeed or fail with a PR campaign or plan. Tools need to be evaluated and used for what they are good for. There is no magic app to help with all of these tactical tools, so always be on the lookout for one that captures the data you need to adequately evaluate progress with your strategic plan and objectives. It's important to stay on top of new developments.
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What do you do if your PR tools are not giving you the results you want?
Throughout my corporate career in communications, I've learned repeatedly that constantly reviewing your goals is a must. Using SMART goals certainly sets you on the right path, but that path can diverge as the business environment changes. Constantly adjusting the goals based on your business objective, which could also change, means asking questions throughout a project or campaign to ensure alignment. The evolution of your goals need not be something that trips up your evaluation or measurements. Use the right tools, and always prepare to adjust and change to meet your needs. Show the results you're bringing to the table and refinement shows growth and maturity in your PR plan and objectives.
Activity
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Introducing 96.5 The Fan, the new home for Kansas City sports! KC's first full-time FM Sports station and home of the Kansas City Chiefs, Kansas City…
Introducing 96.5 The Fan, the new home for Kansas City sports! KC's first full-time FM Sports station and home of the Kansas City Chiefs, Kansas City…
Liked by Scott Gulbransen
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Are you telling your story? #business #marketing #pr #content
Are you telling your story? #business #marketing #pr #content
Shared by Scott Gulbransen
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Feeling overwhelmed by your job search? Navigating countless job sites, only to hit dead ends, can be a daunting task! Imagine the hours you spent…
Feeling overwhelmed by your job search? Navigating countless job sites, only to hit dead ends, can be a daunting task! Imagine the hours you spent…
Liked by Scott Gulbransen
Experience & Education
Licenses & Certifications
Projects
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Dim the Lights For Tark
After beloved UNLV coach Jerry Tarkanian passed away in 2015, UNLV Alumni Tony Cordasco and Scott Gulbransen started a grassroots campaign to have the famed Las Vegas Strip go dark for one minute to honor him. After starting the campaign, and gaining steam through the use of social media, the resorts, casino operators, and elected officials, helped make it happen through action. The campaign showed the power of an idea and how a community can quickly spark something amazing.
Other creatorsSee project
Honors & Awards
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Nevada Press Association Podcast of the Year
Nevada Press Association
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Selected Top 100 Employees at H&R Block for 2012
H&R Block
Selected Top 100 Employees at H&R Block for 2012
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PR News Platinum WOW! Award
PR News
Won Platinum WOW Award from PR News for The Stache Act Campaign.
Organizations
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Pro Football Writers of America
Member
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Operation: Cigars for Warriors
Event Coordinator - Nevada
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Recommendations received
34 people have recommended Scott
Join now to viewMore activity by Scott
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🚨 PLEASE KNOW: Nothing is “off the record” in a media interview. ESPECIALLY the thing you *already said* out loud 🤦♂️ Good rule? Never tell a…
🚨 PLEASE KNOW: Nothing is “off the record” in a media interview. ESPECIALLY the thing you *already said* out loud 🤦♂️ Good rule? Never tell a…
Liked by Scott Gulbransen
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Thank you so much to my friend Dan Janssen for his continued support by connecting me to my latest partnership with Heartland Soccer Association, the…
Thank you so much to my friend Dan Janssen for his continued support by connecting me to my latest partnership with Heartland Soccer Association, the…
Liked by Scott Gulbransen
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We've been honored to manage PSAs for Stand Up To Cancer for nearly 17 years - their messages and stories resonate, deeply. From the moving AllStar…
We've been honored to manage PSAs for Stand Up To Cancer for nearly 17 years - their messages and stories resonate, deeply. From the moving AllStar…
Liked by Scott Gulbransen
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Please join us in praying for Sr. Faustina Lightfoot, M.S. who will celebrate her final profession of vows with the Marian Sisters of the Diocese of…
Please join us in praying for Sr. Faustina Lightfoot, M.S. who will celebrate her final profession of vows with the Marian Sisters of the Diocese of…
Liked by Scott Gulbransen
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Life will always begin when we step beyond fear and our comfort zones. Jump! 🪂 #growth #development #risk #career
Life will always begin when we step beyond fear and our comfort zones. Jump! 🪂 #growth #development #risk #career
Posted by Scott Gulbransen
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Before I joined GoGuardian, several mentors advised me that it can be challenging joining a company as the new CEO when the founder/former CEO…
Before I joined GoGuardian, several mentors advised me that it can be challenging joining a company as the new CEO when the founder/former CEO…
Liked by Scott Gulbransen
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Proud of this article and happy to showcase amazing Marymount alumni!
Proud of this article and happy to showcase amazing Marymount alumni!
Liked by Scott Gulbransen
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Ghosting candidates shows that you don't respect their time. It's important to communicate clearly with all candidates, especially those you are not…
Ghosting candidates shows that you don't respect their time. It's important to communicate clearly with all candidates, especially those you are not…
Liked by Scott Gulbransen
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As we make our rounds doing a little "promo" for #KingsofVegas, a documentary on the 1989-1990 University of Nevada-Las Vegas #Runnin'Rebels…
As we make our rounds doing a little "promo" for #KingsofVegas, a documentary on the 1989-1990 University of Nevada-Las Vegas #Runnin'Rebels…
Liked by Scott Gulbransen
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I don't travel to a lot of our games but if you think for a single minute I'm missing this game you're nuts!
I don't travel to a lot of our games but if you think for a single minute I'm missing this game you're nuts!
Liked by Scott Gulbransen
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