Shannan Bowen

Local news in North Carolina | Product Strategy | Audience Development

Wilmington, North Carolina, United States Contact Info
2K followers 500+ connections

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Activity

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Experience

  • North Carolina Local News Workshop Graphic

    Executive Director

    North Carolina Local News Workshop

    - Present 3 years 3 months

    Supporting and strengthening North Carolina's local news ecosystem by connecting journalists across the state, convening leaders to tackle shared problems, and building capacity to help news and information organizations succeed. The NC Local News Workshop leads programs, workshops, partnerships and new initiatives that help journalists meet the needs of their communities and achieve financial and operational sustainability.

  • Self Employed Graphic

    Independent Consultant, product and audience strategy

    Self Employed

    - Present 5 years

    Leading workshops, strategies and coaching on product strategy and audience development for newsrooms and media organizations

  • Craig Newmark Graduate School of Journalism at CUNY Graphic

    Instructor

    Craig Newmark Graduate School of Journalism at CUNY

    - 2 years

    Teaching product management and strategy for an executive-level program and leading workshops on human-centered design and community listening.

  • McClatchy

    McClatchy

    4 years 8 months

    • McClatchy Graphic

      Director of Product Engagement and Strategy

      McClatchy

      - 1 year 8 months

      Raleigh-Durham, North Carolina Area

      Led product engagement strategy for McClatchy's 30 news sites, focusing on developing our audience funnel and growing digital subscriptions.

    • McClatchy Graphic

      Lead Product Manager for News

      McClatchy

      - 1 year 7 months

      Raleigh-Durham, North Carolina Area

      Leading a news product team that collaborates with newsroom leaders and journalists from McClatchy's 30 local news organizations to produce digital product strategies that engage audiences and build loyalty. This team of product managers focuses on platforms, newsletters, video, content management systems, content distribution, personalization and engagement with our products.

    • McClatchy Graphic

      Editorial Product Strategist

      McClatchy

      - 1 year 7 months

      Raleigh-Durham, North Carolina Area and Washington, D.C.

      Craft and plan product strategies that align our editorial, audience development and revenue plans and goals. Work with editorial leadership to strategize product ideas for readership growth, including testing new platforms and improving current experiences.

  • News Product Alliance Graphic

    Founding Steering Committee Member

    News Product Alliance

    - 1 year 2 months

    Launched the News Product Alliance, a community of support and practice for news product professionals and product thinkers.

  • Knight Center for Journalism in the Americas Graphic

    Instructor

    Knight Center for Journalism in the Americas

    - 2 months

    Teaching a course on product thinking for newsroom leaders

  • UNC Hussman School of Journalism and Media Graphic

    Adjunct Professor

    UNC Hussman School of Journalism and Media

    - 5 months

    Chapel Hill, N.C.

  • National Journal at Atlantic Media Graphic

    Director of Audience Development

    National Journal at Atlantic Media

    - 1 year 2 months

    Washington D.C. Metro Area

    Launched and executed an audience development strategy for National Journal, a division of Atlantic Media

  • The Hill newspaper Graphic

    Director of Audience Engagement

    The Hill newspaper

    - 1 year 4 months

    Washington D.C. Metro Area

  • Atlantic 57 Graphic

    Editorial and Audience Development Manager

    Atlantic 57

    - 2 years

    Washington D.C. Metro Area

    Created editorial and digital strategies to help a variety of clients reach influential and targeted audiences.


    Now called Long Dash and operated independently, Atlantic57 was the digital consultancy of The Atlantic. Operating at the intersection of technology, design, and journalism, our team applied the lessons and analytics from Atlantic Media’s renowned properties—including The Atlantic, Quartz, National Journal, Government Executive, and Defense One—to help organizations…

    Created editorial and digital strategies to help a variety of clients reach influential and targeted audiences.


    Now called Long Dash and operated independently, Atlantic57 was the digital consultancy of The Atlantic. Operating at the intersection of technology, design, and journalism, our team applied the lessons and analytics from Atlantic Media’s renowned properties—including The Atlantic, Quartz, National Journal, Government Executive, and Defense One—to help organizations communicate their mission, launch new platforms, and build communities around their areas of expertise.

  • Reporter

    Wilmington StarNews

    - 5 years 6 months

    Wilmington, North Carolina Area

    Covered state, county and other local political issues; Led and produced social media strategies and reader engagement initiatives; Focused on investigative and database reporting.

  • Investigative Editor; Assistant City Desk Editor; Reporter

    The Daily Tar Heel

    - 4 years 6 months

    Held several roles at UNC's student-ran news organization, including editor of the investigative team

  • The Florida Times Union Graphic

    Reporter

    The Florida Times Union

    - 3 months

    Crime reporter intern

  • Richmond Times-Dispatch Graphic

    Reporter

    Richmond Times-Dispatch

    - 3 months

    Features reporter intern

Education

Organizations

  • News Product Alliance

    Cofounder

    - Present
  • Investigative Reporters and Editors

    -

  • Online News Association

    -

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