Skylar Maio

Fake, and now superfake, luxury goods are an increasing problem, exacerbated by online groups with no verification or accountability. When we purchase fake fashion products it hurts many people and it is ILLEGAL. One of the benefits of purchasing from trusted and reputable platforms and retail stores is you know you're buying the real product. It is true a lot of small street seller also make a living selling fake goods, but can they not be selling other products instead? It's the demand which feeds the supply. With Visional Commerce you can have peace of mind we only sell from trustworthy retail stores with real authentic products. https://lnkd.in/g6GB4vCi #shopping #brands #authentic #local #retail #stores #trust #NoToFakes #LocalFirst

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Fashion designers, lighting designers, makeup artists, hair stylists, and costume designers now have an opportunity to move to the USA for work via the O-1B visa. As a fashion designer, if your work has been showcased at major fashion weeks or you've designed for A-list celebrities or renowned brands, you may qualify. As a lighting designer, makeup artist, hair stylist, or costume designer, if you have contributed to critically acclaimed productions, won awards specifically for your work, or have a long history of working with renowned directors, actors, or on high-budget productions, you might qualify. And guess what? If you qualify, it means you can move to the US with your family within 3 to 6 months! Yes, that's how fast you can be on your way. Intriguing, right? ✅You'll be able to work in the US for three years - and the visa can be renewed yearly for an indefinite period ✅It's fast. So fast that you can be on your way to the US in less than 6 months if you have everything needed ✅Doesn't need you to write IELTS exam ✅You don't have to show proof of funds ✅Unlike the Canadian Express Entry, age is not a barrier here We are here to make your USA dream a reality. Your profession might not have been listed here, but who knows? You may qualify and be on your way to the US with your family before the end of this year! Comment or DM O1B to find out if you qualify and how we can help you make the move. #o1visa #o1 #relocateabroad #relocationexpert #moveabroad #relocationspecialist #relocationagent #usa #draddy #careercoach

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When was the last time you updated your resume? 📄 In the fashion industry, it's crucial to keep your resume current and highlight key skills. Let us assist you in landing your dream job! Explore our resume packages and share what other resume tips you'd like to see. https://lnkd.in/g_hBBfvf #resumetips #resumewriter #resume #fashionresumetips #tips #graduates #jobmarket  #brobstongroup #newgraduate #fashionresumetips #Fashionresumebuilder #career #careerservices #resumepackage #updateresume #updateyourresume

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Looking to increase your I-9 verification capacity three-fold?  AllWork, an employer of record trusted by many luxury beauty brands, went from manually onboarding 2,000 employees in 3-4 months to welcoming 9,000 new hires in a month with WorkBright. “WorkBright is powerful… The remote I-9 capability is really a game-changer for HR.” - Sharyn Rinaldi Dingertopadre, VP of Operations and Client Success in AllWork AllWork also experienced a remarkable 3.5-fold increase in their I-9 verification capacity—shaving the total employee onboarding time down by half from 5 to 3 days with WorkBright. At peak efficiency, their team can even onboard a new employee within 24 hours. Learn how: Case Study. #Workbright #SmartI9 #HumanResources #HRTools #HRTips #HRTech #NewHires #Efficiency #Innovation #Technology

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Over the last year, FULLBEAUTY Brands has quietly been building a #plussize fashion empire. In early 2023, the 120-year-old company owned 12 plus- and inclusive-size brands including Swimsuits For All and Roaman’s, which it had acquired over the decades. But in the last 12 months, it has added to its portfolio three #DTC and digitally-native plus-size brands, including CUUP , the formerly Walmart-owned ELOQUII and, most recently, Dia & Co. The acquisitions speak to FullBeauty’s continued growth, which reflects how brands from outside the plus-size space, like Old Navy and Walmart, are giving way to more specialized retailers. In this piece by Danny Parisi, we speak to Bill Bass, Jim Fogarty, and Lydia Gilbert.

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The Crocs marketing playbook is open, and here's the breakdown 👀 Crocs went from bankrupt to Balenciaga collabs thanks to their CEO Andrew Rees utilizing a 3-step strategy focusing on: 📣 Sharable content. 🤝 Collaboration. 🤗 Listening. And then was crowned the *most* popular fashion brand in 2024 👏 What will you do to make your content more iconic? Let’s chat about it! ↓ ↓ ↓ #thatsocialista #socialmediamarketer #socialmediatips

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📈 Exciting News in Fashion Resale! 🛍️ Did you know resale fashion is skyrocketing? ThredUp's 2023 Trend's Report predicts the global secondhand apparel market will hit $350B by 2028, growing 3x faster than the overall apparel market. 🌟 Platforms like Poshmark are leading this charge, reshaping shopping and sustainability. So, what's fueling this growth? 🌱 Sustainability: Poshmark offers a sustainable shopping solution, reducing waste by giving pre-loved items new life. 💼 Economic Empowerment: Beyond sustainability, Poshmark empowers sellers and buyers, helping turn closets into successful businesses. 🚀 Explosive Growth: Poshmark's impressive year-over-year growth underscores the popularity and viability of resale. Join the movement! And stay tuned for how poshlor (launching soon!) can help you capitalize on these trends. 👀 #ResaleRevolution #Poshmark #Sustainability #FashionForward #ExtensionTools #ColorSorting #Entrepreneurship #luxuryresale 🌟👗🌍

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Dear mass fashion: the big picture is that the US consumer continues to set spending records Up nearly 6% yoy in March to $19 TRILLION What exactly is this macro environment fashion exec bros keep blaming for their utter failure to keep up w/girls on TikTok? NYX does not suffer this issue have ya’ll not heard?? #duckplump IT’S FOR LIPS ONLY #iykyk That’s how you get the #1 video on TikTok TODAY It's no accident sales followed B/c the TikTok consumer is spontaneous She’s a power user And actively engages in her own trend research She can’t wait to share her #dupe She craves new experiences, variety, freedom, & trends Your job this era is to get her attention + motivate her to act Product & content development must intersect w/creator passion & audience interests - this is how you win the era of social commerce A market worth $11.1T by 2030 run by digital natives unlocking products communities can’t wait to promote is simple Well if you have the right tools ;) Stop paying millions for one-off one size fits none mass campaigns For trend forcing reports And inventory no one asked for Toss kpis based on reach & frequency Get down to the neighborhoods b/c I can all but guarantee the super user in her bedroom understands more about community than any exec bro Hence historic stockouts, unsold inventory, profit loss totaling $1.77T ly WE'RE GOING THE WRONG WAY TikTok was a cultural disruption that unsettled the capital TikTok Shop gives ALL people in the districts financial freedom This is why the ban Most social listening or ai platforms I’ve demo’d are arduous b/c you have to know that something’s already happened or go down hours long rabbit holes to find out where the conversation originated, who has the most influence, & why it resonates NONE of them dig into communities This is THE opportunity B/c this is where social commerce originates & gets amplified trends are irrelevant if you don't know who to connect them to I want to know what the problems are, what people are talking about to help them NOW I want to know the people getting others to participate in the dms, in the comments Social listening is a result of a conversation that’s already happened– I want to know happening NOW to join w/content + products while it still matters and to serve Given these insights, brands could become the conduits for the remix... Just ingest what's working now & produce something similar, fast At scale Not 6 months later The market is real time - creators will start to use every ai tool up & down the video value chain And your job is to keep pace if you wish to sell stuff The inability & unwillingness to serve is a massive 150-door closing problem Macy's can't enter a bold new chapter until they identify their power users w/ precision & understand that speed + relevance trumps everything in social commerce #thegreatfashionreset #creatoreconomy #communitycommerce #contentistheproduct #tiktokisthestore

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Sidewalk grey has emerged as one of the key trends this year. Once linked to dull moods, grey now shines with versatility and sophistication. Influenced by '90s nostalgia and TikTok's "quiet luxury," this hue transitions effortlessly from casual to formal. Grey's emergence as a key fashion trend in 2024 is the result of a confluence of various factors. Read more about Grey's fashionable comeback here - https://bit.ly/4aBajly #fashion #fashionblog #fashionbusiness #fashionretail #b2b

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Glossier, Inc.: BeautyMatter FUTURE50 2024 Brand Highlight Glossier, Inc. was founded with the mission to give everybody a voice through beauty. "We aim to change how the world sees beauty, and we do that through the products we make, the experiences we offer, and the values we stand for." "We are always striving to spur the industry forward into new directions, while building ourselves into a modern legacy beauty brand beloved by Gen Z and millennials alike." Read the insights shared from CMO Kleona Mack at the link below. #BeautyMatter #FUTURE50 #beautybusiness #beautyindustry

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I recently updated my fashion portfolio, and I invite you to explore the latest additions. Check out my refreshed portfolio on my profile!

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Glossier has partnered with the WNBA for the past four years. But, over the summer, the brand announced that it would be the WNBA’s first official beauty partner, and the first dedicated sponsor since 1996. But what does this mean for the Glossier brand?   For one, the brand will use WNBA superstars, like A'ja Wilson or Kahleah Copper, to promote products. According to Bussines of Fashion, Glossier will provide make-up for high-profile events, like the opening ceremony on July 26th. You can also expect more ads on players’ social media pages. All in all: expect more Glossier in the news, and watch their profits soar.  This decision comes after a long debate about the relationship between beauty and sports: “For a long time there’s been a false narrative that sports and beauty shouldn’t mix,” said Glossier chief executive Kyle Leahy. “Our initial partnership with the WNBA four years ago wasn’t seen as the hottest thing to do, but now this is the direction the industry is headed and we’re fielding calls from all kinds of sports organizations.” Source: https://buff.ly/3ShCUpx . . . #glossier #WNBA #brandingagency #beautyagency #wellnessagency #agency #beautybrands #packaging #branding #designagency #designtips #designinspo #alluringmediaco #beauty #lifestyle #wellness

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THE BRAND IS MORE IMPORTANT THAN PRODUCT Jing Daily by Daniel André Langer: Most luxury brands are too focused on their products. While products may attract attention, it is a differentiating brand story that captures hearts. 🌪 While attending a recent luxury summit in Venice, Italy, one conversation stood out. “Brand is more important than the product,” Alberto Galassi, the CEO of Ferretti Yachts, highlighted on stage. Regular readers of my column will note that this is a point I have been making for years. Yet, when I regularly audit many luxury brands, an estimated 90% of them have relatively generic positioning. In other words, the brand is not differentiated in the eyes of clients. This often sharply contrasts with an internal view of being unique. The reason for the mismatch? The internal focus is often on the products. Many brands are satisfied if they believe their products have different designs, materials, or features. ⛱ For many luxury brands, the products themselves are often perceived as the centerpiece, the reason clients come and purchase. Iconic handbags, bespoke suits, limited-edition watches, and even yachts command attention and drive desire. Yet, in today’s hyper-competitive and social media-influenced market, it’s not the product alone that captivates consumers. The true essence of luxury lies in the story behind the product — in other words, what the brand stands for and its values. The brand story is what transforms a well-crafted and beautiful object into a symbol of culture, identity, and desire. This phenomenon is rooted in human psychology: people crave meaning, connection, and a sense of belonging. Only when a luxury brand presents a compelling and authentic story does it create extreme value. 🌊 Success stories Consider the success of brands like Hermès, Chanel, Louis Vuitton, and Patek Philippe. Their products are undoubtedly exquisite, crafted with the finest materials and impeccable attention to detail. However, what truly sets them apart is their precise brand story, including the legends and myths that surround them. The Herm��s Birkin is the most iconic handbag in the world and a piece of fashion history because of its origin and connection with the iconic Jane Birkin. Chanel’s No. 5 is more than a fragrance; it is an olfactory masterpiece with a century-old legacy that evokes the story, personality, and allure of Coco Chanel herself. Louis Vuitton inspires extraordinary journeys through each of its products. This was recently embodied in its iconic Core Values campaign, which featured Roger Federer and Rafael Nadal, and will culminate in the opening of the first Louis Vuitton hotel in Paris in 2026. learn more: https://lnkd.in/gB3zFNhs #ai #fashion #metaverse #investment

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🚀 New #Podcast Alert! 🚀 We are excited to share our latest "𝐅𝐢𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐰𝐢𝐭𝐡 𝐅𝐚𝐬𝐥𝐞𝐭" podcast episode #8, now live on Spotify! This month, we're joined by Stefano Parisi, COO of JHP Fashion, who shares #insights into the strategic initiatives driving JHP Fashion's growth. In this insightful discussion, Stefano dives into how integrating #online and #physical retail spaces has significantly enhanced customer experiences and driven growth for JHP Fashion. For a deeper understanding of the retail landscape and how JHP Fashion, a multi-brand store that features brands like BALR., Daily Paper, Equalité The Label, and Lyle & Scott, is adapting to changes, this episode offers valuable insights. 🎧 Tune in now for a deep dive into the future of retail with JHP Fashion! Please note, this episode is currently available in Dutch only. 🎧🇳🇱 Find the link to the episode in the first comment! #FashionRetail #DigitalInnovation #Leadership #RetailStrategy #Faslet #EcommerceSuccess #RetailTrends

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There's a fascinating shift happening in the fragrance industry, driven by none other than teenage boys. The "smellmaxxing" trend, which has caught fire on TikTok, involves teens investing in high-end designer colognes. They’re moving past the Axe body spray days and diving into luxury scents like Tom Ford and Valentino. It’s not just about smelling good; it’s about creating a unique, memorable personal scent 🌟 From my own experience, my son who is about to enter middle school, has become really sensitive to scents and has become keenly aware of how he smells before heading out of home. He is curious when we go shopping and is drawn to the high-end scents, rather than reaching for the Axe. So, why should brands and marketers care about smellmaxxing? Well, it shows that young consumers are willing to spend big on quality products early on, potentially building long-term brand loyalty. The influence of social media is undeniable here, with TikTok stars like Jeremy Fragrance guiding their followers’ scent choices. These teens are talking about fragrances with the sophistication of seasoned perfumers, using terms like “sillage” and discussing scent notes in depth 👃. Teenage boys’ spending on fragrances has jumped by 26% over the past year 📈. It’s a clear opportunity for fragrance brands to tap into a dedicated and enthusiastic segment. Brands need to meet these young consumers where they are: online, engaged, and ready to learn about what they’re buying. Marketing strategies should evolve to focus on experience rather than just the product. Think scent journeys, storytelling about the fragrance’s creation, and interactive content that educates and entertains 🎥. Quality and sustainability will also play crucial roles, as these young consumers are discerning and eco-conscious 🌿 Smellmaxxing isn’t just a passing trend. It’s a glimpse into the future of consumer preferences. ✨. #multisensory #ConsumerTrends #YouthMarketing #TikTokInfluence

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As an Executive Recruiter in Retail - I get to speak to some of the worlds most talented Creatives (one of the BEST parts of my job). ❤️ Here are 3 trends I have noticed from speaking to Product Executives and what they are seeking as they look for their next opportunity: + A connection to the product the are working on is essential; do they use it, wear it, feel passionately about it. Further to that these Executives want to feel aligned to the greater purpose, mission and values of the brand, this has become a non-negotiable. ✨ + Living in the same city as HQ is not imperative. While it is important to see, touch and feel product, it is also important to have autonomy over their schedule and the flexibility to navigate their very full lives. A hybrid work environment is the perfect balance for a Product Executive. They are well versed in living remotely and flying in regularly for key product/leadership meetings. 🌍 + Budget and ability to travel. Trade shows, factory visits and inspiration trips are essential to the success of a creative. While budgets have been tight in recent years prioritizing travel is key to fulfill their responsibilities. ✈️ Product Executives/Recruiters, what else is on your list? #retail #apparel #CPG #retailindustry #recruitmenttrends #executives #executiverecruitment #eleveneleventalent

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