Sign in to view Socrates’ full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
New York, New York, United States
Contact Info
Sign in to view Socrates’ full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
2K followers
500+ connections
Sign in to view Socrates’ full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Socrates
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Socrates
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Sign in to view Socrates’ full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Experience & Education
-
McCann New York
***, ********* ******* ********
View Socrates’s full experience
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View Socrates’ full profile
Sign in
Stay updated on your professional world
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Other similar profiles
-
Tara Cosentino
Executive LeaderISenior Brand Builder|Global Marketing Executive
New York City Metropolitan AreaConnect -
Kelley Connors
Los Angeles Metropolitan AreaConnect -
Natasha Griffith
Former SVP, Global Group Account Director at The Garage / Team Mazda
Encinitas, CAConnect -
Alison Kaplan
Los Angeles Metropolitan AreaConnect -
Bindhu Gopalan
Brooklyn, NYConnect -
David Mendell
New York, NYConnect -
Yuri Lee
New York, NYConnect -
David Brot
Chicago, ILConnect -
Greg Morrison
Co-Founder at MXML Creative | Global Brand Builder
Chicago, ILConnect -
Chris Campbell
Minneapolis, MNConnect -
Stacey Vail
Greater PhiladelphiaConnect -
Amanda Eckel
New York, NYConnect -
Michael Maloney
Vice President of Market Development
Chapel Hill, NCConnect -
Fernando Barretto
Miami Beach, FLConnect -
David Flemister
An executive with corporate, agency, and multicultural experience. Driven by “what if and “can we” to find innovative solutions that generate effective change. A passion for ideas inspired by strategy/data.
New Rochelle, NYConnect -
Anne Flavin
New York, NYConnect -
Mark Latoria
EVP at Zimmerman Advertising
Fort Lauderdale, FLConnect -
Mike Welch
Global Managing Director at Wieden + Kennedy
New York, NYConnect -
Clara Conklin Bell
Group Account Director at Sunflower Group, An Advantage Marketing Partner
Easton, CTConnect -
Connor Keeshan
Head of Account Management at Johannes Leonardo
New York, NYConnect
Explore more posts
-
Sonia Hugnou, MBA
I got that feeling, because Im at Target, Sipping a latte, Shopping for nothing, but buying everything. Isn't this Yargets overall strategy? They want us to stroll, roam, browse, and enjoy being in their store. This ad is absolutely hilarious and brilliant. It highlights the thing about Target that we all love and evokes emotion. While watching this commercial I saw myself in a few of these characters (cough, cough, the latte drinker, and plant enthusiast). 🎵 Perfect song choice. When it feels like a no-brainer that this ad worked.... that means its a real gem and a marketing win. Watch the Ad 👉 https://lnkd.in/gSQ2e9nY #Target #TargetStores #targetCommercial #FunnyCommercial #Marketing #MarketingWin #MarketingSuccess #MarketingInsights
1 -
Éric Blais
#CauseAndEffect #BurdenOfProof #BetterSafeThanSorry Unsolicited advice for advertisers making claims about net-zero emissions, bamboo products, or recyclability: Until there is clarity on what qualifies as an “internationally recognized methodology,” it’s probably best to stop making environmental claims - not just in the oil and gas sector -, or have a chat with legal.
1 -
Juan Martín Federico
The latest DEI Influencer Marketing Report from Influencer Marketing Hub highlights significant strides and ongoing challenges in inclusivity and representation. 🌍✨ Key takeaways: 1. Inclusive Representation: 58.3% of influencers feel they have faced discrimination, with 47.73% reporting gender discrimination. 2. Platform Disparities: 58.4% of discrimination incidents occur on TikTok. 3. Income Gaps: Male influencers earned 30% more on average than female influencers in 2021. Investing in DEI enhances brand equity and ensures your message resonates with a broader, more inclusive audience. Let’s continue to champion diversity and inclusion in all our marketing efforts! 💪🏽🌐 #DEI #InfluencerMarketing #Diversity #Inclusion #MarketingStrategy #BrandEngagement
2 -
Eina Barnes
Marketing today can feel like navigating a maze with hidden traps like privacy laws and cookie loss. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: - Maximize your ad spend - Understand essential metrics beyond just match rates - Ask the right questions to evaluate data collaboration partners
1 -
Robin Sacawa
S/O to Whitney Alexander's Substack for this fantastic ADWEEK spotlight. As a 40+ woman, I am definitely feeling the lack of focus by most consumer brands, ironically, when I'm the most willing (and able) to spend more for quality. Only 5-10% of marketing budgets are earmarked for an over-50 audience, BUT: 💰 Women drive 70-80% of all consumer purchasing, either through buying power or influence 💸 And women older than 50 drive $15 trillion in spending power—which is 27% of all consumer spending in the U.S. 🤑 By 2030, women are expected to control much of the $30 trillion in wealth that is soon to transfer from baby boomers to younger generations—namely millennials, who will all be in their mid-30s to late-40s by then [GASP]. The article lists General Motors, Buick and L'Oréal as exceptions, who else do you think is doing a good job at this? https://lnkd.in/ee_ssgGD
321 Comment -
Mariam Shahab
💰Capitalism is complicated 🤑 It’s expanded economic opportunity for a variety of groups, but it also serves a system of oppression in itself. Now, more than ever before in capitalist history, consumer buying power is more diverse as communities of color are looking to engage with brands that make them feel seen, heard and valued. And they are ready to intentionally make choices of where NOT to spend their money when they don’t see themselves included in a brand's marketing. Whatever you believe the role of government should be in supporting communities, corporations do have a place and responsibility to the constituents, customers, stakeholders and importantly the employees they serve. Corporations that prioritize #culturalcompetency, not just diversity, will lead financial performance, consumer loyalty, employee satisfaction and corporate brand reputation. ++++++ Hi 👋🏽 I’m Mariam, founder of Chatterbox Consulting, an #inclusivemarketing and communications consultancy for brands who won’t keep quiet. I specialize in helping brands create business impact, build communities and drive engagement by authentically centering, celebrating, and serving the needs of underrepresented audiences. 💌Reach out & #LetsChat about how to evaluate and create culturally competent content and campaigns for your brand.
14 -
Eina Barnes
Feeling like your marketing magic is fading in today’s digital maze? Fear not, LiveRamp's eBook "Demystifying Match Rates: Getting to What Really Matters," is your spellbook for success! Learn how to optimize ad spend, understand key metrics, and choose the best data collaboration partners.
1 -
Juan Martín Federico
In today’s diverse marketplace, brands need to connect with consumers from various cultural backgrounds authentically. Lysol is a prime example of a brand that has mastered this approach. By understanding the unique needs and preferences of multi-cultural consumers, Lysol has developed tailored marketing strategies that resonate deeply with these communities, driving impressive business results. 🔍 Key Insights: • Cultural Relevance: Lysol’s campaigns are designed to reflect the values and lifestyles of different cultural groups, making their messaging more relatable. • Community Engagement: By partnering with community leaders and organizations, Lysol ensures their initiatives have a meaningful impact. • Data-Driven Decisions: Utilizing consumer data to understand behaviors and preferences allows Lysol to create targeted campaigns that deliver results. This strategy not only strengthens brand loyalty but also opens new avenues for growth in an increasingly diverse market. #Marketing #BusinessStrategy #Diversity #Inclusion #BrandLoyalty #ConsumerInsights
9 -
Octavia Warren Gilmore
Did you know by 2045, the U.S. will transform into a "majority-minority" nation? That means no single racial or ethnic group will make up the majority. What does this mean for brands who are looking to engage with diverse audiences? Find out in the latest Chromantics blog where we're chatting all things multicultural marketing! 🌍💬 Here’s what you’ll discover: ➡️ Understanding Your Audience ➡️ Crafting Transformative Campaigns ➡️ Navigating Challenges ➡️ Measuring Campaign Success Tap in 👉🏽 https://lnkd.in/eDR_xeUj #MulticulturalMarketing #CreativeAgency #DiversityInAdvertising #ChromaCreators
61 Comment -
Juan Martín Federico
📺 RuPaul’s Drag Race🌈 offers key lessons for brands aiming to connect authentically with the LGBTQ+ community: 1. Be Authentic: Genuine representation matters. Involve LGBTQ+ individuals in your campaigns. 2. Celebrate Diversity: Showcase a variety of voices and experiences within the community. 3. Support Year-Round: Engage with the LGBTQ+ community consistently, not just during Pride Month. 4. Empower and Advocate: Partner with organizations like the ACLU to support broader social causes . By embracing these principles, brands can build strong, genuine connections and foster loyalty within the LGBTQ+ community. 🌟 #LGBTQMarketing #BrandStrategy #Inclusivity #MarketingTips
11 -
Hayes Minor Hereau
For brands, managing the relationship with key retailers is a challenging task. But establishing truly collaborative, business-building partnerships is a strategic imperative for brands looking to drive sustainable growth. Join us for this webinar on May 14 as The Mars Agency's Kandi Arrington and Meghan Heltne will discuss how brands can elevate the relationship and unlock growth that's transformational for both parties. Learn more and register here 👇 #brandstrategy #retail #retailerrelationship #webinar
2 -
Dr. Alvin Glay
Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!
143 Comments -
Jenna Isken
Coachella: a cautionary tale for brands. Despite its star-studded lineups and passionate attendees (we see you, Taylor Swift!), the festival recently hit a sour note with a record-breaking lack of interest. Over the years, Coachella went from music fest to brand extravaganza. Brands, eager to be 'cool,' splurged on everything from art installations to VIP parties, reaping short-term benefits and boosting Coachella's visibility as a marketing benchmark. But nothing lasts forever, and now they're facing the music. What does Coachella stand for today? What legacy has it created? Without clear guidelines for partnerships, space usage, and participation - letting people use it the way they saw fit - Coachella's brand has been diluted away. Brands, take note: protecting your equity goes beyond logos. Comprehensive guidelines should cover employee conduct, decor, and partnership strategies, ensuring a cohesive brand experience. Coachella can bounce back, but it will take deep reflection before next year's lineup announcement to reclaim the essence that made it special to begin with. #Coachella #Brand #BrandExperience
222 Comments -
Juan Martín Federico
As Pride Month approaches, many brands are reconsidering their strategies. Recent trends show a shift towards more subtle celebrations, driven by rising backlash against “rainbow-washing” and increasing scrutiny over genuine support for LGBTQ+ communities. 📉 What’s Changing? • Consumer Sentiment: There’s growing consumer awareness and demand for authentic representation and support. • Risk of Backlash: Brands face criticism for superficial gestures that don’t translate into meaningful action. 🤔 What Can Brands Do? • Authenticity: Ensure that Pride campaigns are backed by real, year-round support for LGBTQ+ rights. • Internal Policies: Reflect the values you promote externally with inclusive workplace practices. • Long-Term Commitment: Build ongoing relationships with LGBTQ+ communities beyond June. #PrideMonth #BrandStrategy #LGBTQ #Authenticity #Marketing
5 -
Matt Skallerud
In this episode, the folks at Together Equal and I chat and take a deep dive into LGBTQ+ representation in marketing and media. We explore under-represented groups, balancing profit with social good, and how we, as consumers, can drive change. Finally, we tackle pink-washing, celebrate diversity wins, and define what makes a true LGBTQIA+ ally. Andrew Milne, Sarah Aird-Mash Pink Media https://lnkd.in/eKynVPBc
192 Comments
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More