Stephen Anderson

Plano, Texas, United States Contact Info
2K followers 500+ connections

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PoetPainter

About

Stephen P. Anderson is a design leader turned product manager who spends way too much…

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Experience & Education

  • PoetPainter

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Publications

  • Seductive Interaction Design

    New Riders

    What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.

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Projects

  • Design for Conversion

    Design for Conversion is a highly interactive conference aiming to collectively (as one big family) deepen our knowledge of Persuasive Technology, Experience Design and Evidence Based Marketing, and how these disciplines can learn from each other.

    After attending the first conference in Amsterdam, I joined the organization as a team captain for this 5th event in New York, and guided participants through a real life case study with heavy doses of design thinking, cognitive psychology and…

    Design for Conversion is a highly interactive conference aiming to collectively (as one big family) deepen our knowledge of Persuasive Technology, Experience Design and Evidence Based Marketing, and how these disciplines can learn from each other.

    After attending the first conference in Amsterdam, I joined the organization as a team captain for this 5th event in New York, and guided participants through a real life case study with heavy doses of design thinking, cognitive psychology and persuasion strategy to derive the best conversion optimization approach.

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