Steven Cody

Why do we do PR? Well, I would answer it's because trust and confidence among all audiences is at historic lows—an avg of 28%. With low/no trust, there is no commerce, there are no deals and business GRINDS to a halt. So, THAT is why we do PR. https://lnkd.in/g9M-_JQ4 #publicrelations, #pr, #trust, #credibility

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Thrilled to have hosted a webinar on the Ethnicity Pay Gap with three exceptional experts on the subject. Our discussion delved into systemic biases, actionable solutions, and the imperative for change. Let's turn insights into action for a more equitable future. #EthnicityPayGap #DiversityandInclusion

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So much movement in PR right now.

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This article from Columbia Journalism Review is fascinating, and an argument for the importance of a reputation management communication plan. There are volumes authored by PR pros advising against ignoring reporters inquiries, yet this article documents how frequently it happens. Throughout my career, I can count on one hand the number of times I have made a calculated decision not to respond to a media request, and 99.9% of the time it was after multiple engagements with a reporter who repeatedly misrepresented or distorted information (even if not intentionally). I suspect, more often than not, reporters get ghosted because the brand is caught off guard. They haven't planned how they will respond in a reputation crisis. Or haven't socialized the planned response with stakeholders. If the PR team is haggling with executives and lawyers on what to say or how to say it when the reporters' questions start rolling in, the opportunity to frame the narrative is quickly lost. Thanks for sharing the article Jennifer Johnson Avril! https://lnkd.in/gYmTA9CW

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What are the trends in marketing thought leadership and how can polling give your brand an advantage? Join #B2BMarCom on May 23 to learn more.

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📢 🎙 Join us for a conversation on the US Elections, Tech Policy, and Strategic Communications with none other than Larry Weber, a trailblazer in the realm of public relations and marketing. With over 40 years of experience, Larry founded multiple successful integrated marketing agencies, including Racepoint Global and Weber Shandwick, shaping international and emerging companies into powerhouse brands.   🎧 Listen here: https://lnkd.in/eQvAQ_xW   Key insights you won't want to miss:   ➡ Purpose-Driven Tech Positioning: Learn how to align tech positioning with purpose, creating meaningful impact in today's dynamic landscape. ➡ Evolution of Technology and AI: Gain insights from Larry's journey, from launching HTML for Tim Berners-Lee to navigating the complex AI landscape of today. ➡ US Election Dynamics: Dive deep into the upcoming US elections, as Larry shares his predictions and insights into the challenges facing both candidates. ➡ Navigating Social Media and Disinformation: Explore the role of social media in polarisation and disinformation, and discover strategies for navigating these challenges effectively. #Tech #USPolitics #USElection #StrategicCommunications #Podcast #LarryWeber #Insights #Leadership #RacepointGlobal

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AI is creating big changes in PR and marketing. With any new technology adoption, leaders set the tone that influences its success or failure. Read my Entrepreneur article to learn more about the role leaders need to play in setting AI strategy. https://bit.ly/3vwcxEn #AI #PR #marketing

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📊 Harnessing Media Trends: A Key to Effective Corporate Communications 🌐 In today’s fast-paced digital landscape, staying ahead of media trends is no longer a luxury—it's a necessity for any successful corporate communications program. Understanding these trends isn't just about keeping up; it's about leveraging insights to drive meaningful engagement and build stronger brand narratives. 🔍 Why Media Trends Matter: ▪ Adaptation & Relevance: Media trends provide valuable insights into what’s capturing public attention. By aligning your communication strategies with these trends, your messages stay relevant and resonate with your audience. ▪ Strategic Advantage: Early adoption of emerging trends can position your company as a thought leader and innovator. This proactive approach can differentiate your brand in a crowded market. ▪ Enhanced Engagement: Understanding media consumption patterns allows for tailored content that meets your audience where they are. This leads to more effective communication and deeper connections with stakeholders. ▪ Crisis Management: Keeping an eye on media trends helps in anticipating potential issues and preparing proactive responses. This foresight is crucial in navigating challenges and maintaining your brand’s reputation. 💡 Actionable Tips: ✔ Monitor Industry News: Stay updated with the latest developments in your industry and related sectors. ✔ Leverage Analytics: Use data to understand media consumption patterns and audience preferences. ✔ Engage with Influencers: Collaborate with media influencers who align with your brand values to amplify your message. By integrating media trends into your corporate communications strategy, you not only enhance your current initiatives but also future-proof your brand’s narrative. Stay informed, be adaptable, and watch your communications thrive! #CorporateCommunications #MediaTrends #BrandStrategy #DigitalMarketing #CommunicationsExcellence

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📢 Amplifying Your Association's Voice in the Media 📢 In this week's edition of Association Insights, I explore why having a prominent voice in the media is indispensable for your association. Here’s why media presence matters: 👉 Influence Public Perception: Shape how the public and key stakeholders see your industry, managing your reputation and addressing misconceptions effectively. 👉 Advocacy for Change: Use media channels to advocate for beneficial policies and initiatives, driving positive changes for your members and industry. 👉 Establish Leadership: Enhance credibility and attract new members by positioning your executives and members as go-to experts. 👉 Energize Membership: Boost engagement and loyalty by demonstrating proactive stances on critical issues impacting your field. Having a strategic media presence isn't just about being seen—it's about being heard and making an impact. 👥 To all my communications directors out there: What challenges have you faced in getting your leaders on board with media engagement? Share your experiences and tips in the comments! #MediaPresence #AssociationLeadership #PublicRelations #Advocacy #MemberEngagement #IndustryLeadership

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In today's dynamic media world, PR success hinges on anticipating trends. This foresight allows PR pros to tailor content to new platforms, proactively pitch stories aligned with media interests, and craft messages that resonate with evolving audiences. By staying ahead of the curve, PR can ensure their brand voice remains relevant, reaches the right targets, and shapes the narrative. It’s how we work! #PRandCommunications #thinkbig #communication #comms #BrandCommunications #publicrelations #PublicRelationsAgency #BrandfundiPR #PRPartner #PublicRelations #FutureofPR #StrategicComms #ClientFocusedPR #ResultsDrivenPR

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GenAI is part of nearly every tech headline. In fact, according to CB Insights Research, there are almost 800 generative AI companies, with about two-thirds being Series A or earlier, and less than 15% being mid- to late-stage startups. That means marketing teams at companies that sell GenAI tools need clearly articulate what makes them different and better. Learn more about the essential components of PR and marketing for AI tools in this new blog post by Peggy Tierney Galvin, Force4's chief strategy officer. #GenAI #marketing #PR

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Do you know what a curiosity gap is? Hook your audience from the start. Make your message stick. In this week's edition of 𝘐𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦 𝘸𝘪𝘵𝘩 𝘈𝘐, we're using the curiosity gap to make public affairs content engaging and memorable. Here's what we cover: - Understanding curiosity gaps: Learn why they captivate audiences. - Video script guide: Use prompts to create compelling video content that integrates the curiosity gap throughout. - Real-world example: See a practical application in an explainer video. You'll find the link to Substack in the comments below 👇

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Corporate and Startups keep a close eye on the elections, government affairs and public notices. Why??? Because it impacts their businesses. Politicians are Policy Makers. Policies they make have a direct and indirect impact on the business operations. Corporate Communications professionals need to be an expert in Public Policy tracking and Public Affairs too apart from Public Relations. Government and Politicians are a key external stakeholders and influencers for businesses. Lobbying by entrepreneurs across the globe since a century is a common phenomenon. Industry Bodies of varying ministries gives an option to varying entrepreneurs and organisations to share their feedback to the Ministry, elect their representative for that body, suggest changes in policies, propose policy plans and participate in the engagement for nation building. Public Affairs is a serious business and needs to align with the PR planning. #hemamalini #superstar #loksabha #memberofparliament #parliament #delhi #mathura #legacy #legend #publicpolicy #publicaffairs #corporateaffairs #artist #influencer #keyinfluencer #messaging #governmentaffairs #publicrelations #pr #corporatecommunications #internalcommunication #stakeholdermanagement #stakeholderengagement #brandengagement #thoughtleader #thoughtleadership

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Corporate and Startups keep a close eye on the elections, government affairs and public notices. Why??? Because it impacts their businesses. Politicians are Policy Makers. Policies they make have a direct and indirect impact on the business operations. Corporate Communications professionals need to be an expert in Public Policy tracking and Public Affairs too apart from Public Relations. Government and Politicians are a key external stakeholders and influencers for businesses. Lobbying by entrepreneurs across the globe since a century is a common phenomenon. Industry Bodies of varying ministries gives an option to varying entrepreneurs and organisations to share their feedback to the Ministry, elect their representative for that body, suggest changes in policies, propose policy plans and participate in the engagement for nation building. Public Affairs is a serious business and needs to align with the PR planning. #shatrugansinha #superstar #loksabha #memberofparliament #parliament #delhi #mathura #legacy #legend #publicpolicy #publicaffairs #corporateaffairs #artist #influencer #keyinfluencer #messaging #governmentaffairs #publicrelations #pr #corporatecommunications #internalcommunication #stakeholdermanagement #stakeholderengagement #brandengagement #thoughtleader #thoughtleadership

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Corporate and Startups keep a close eye on the elections, government affairs and public notices. Why??? Because it impacts their businesses. Politicians are Policy Makers. Policies they make have a direct and indirect impact on the business operations. Corporate Communications professionals need to be an expert in Public Policy tracking and Public Affairs too apart from Public Relations. Government and Politicians are a key external stakeholders and influencers for businesses. Lobbying by entrepreneurs across the globe since a century is a common phenomenon. Industry Bodies of varying ministries gives an option to varying entrepreneurs and organisations to share their feedback to the Ministry, elect their representative for that body, suggest changes in policies, propose policy plans and participate in the engagement for nation building. Public Affairs is a serious business and needs to align with the PR planning. #shashitharoor #loksabha #memberofparliament #parliament #delhi #mathura #legacy #legend #publicpolicy #publicaffairs #corporateaffairs #artist #influencer #keyinfluencer #messaging #governmentaffairs #publicrelations #pr #corporatecommunications #internalcommunication #stakeholdermanagement #stakeholderengagement #brandengagement #thoughtleader #thoughtleadership

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Each press release represents months or years of effort, and the PR Newswire team is honored to help you connect with the people who matter most. Discover how we empower our clients to amplify their news to a global audience. 📰📣🌎 Ready to get started? Let's chat! #MomentsThatMatter #PressReleaseDistribution #EngageYourAudience #PRNewswire

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🎉 Another big announcement and a team effort! 📚 𝑻𝒉𝒆 𝑼𝒍𝒕𝒊𝒎𝒂𝒕𝒆 𝑮𝒖𝒊𝒅𝒆 𝒕𝒐 𝑴𝒆𝒂𝒔𝒖𝒓𝒊𝒏𝒈 𝒕𝒉𝒆 𝑽𝒂𝒍𝒖𝒆 𝒐𝒇 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏 is now live, and you can download it for free. Focused on value measurement, not vanity metrics, and utilising the latest best practices and the AMEC Measurement and Evaluation integrated framework to demonstrate ROI in comms.   Download your copy here: https://lnkd.in/giVptTEJ   #PRStrategy #UltimateGuide #Communications #Ebook #Measurement

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While storytelling remains at the center of a good PR program, some fundamental items have changed. There must be more alignment between internal & external comms teams; buyers are more evolved and demanding authenticity, and proving ROI is imperative. Check out my recent conversation with Lindsey (Peck) Groepper on the SaaS Half Full podcast by BLASTmedia to learn more! Link: https://lnkd.in/gE_Bu9TF #SaaS #PRagency #podcast

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