Sylvia France

The Incentive Research Foundation White Paper Highlights International Perspectives....   A gathering of 16 worldwide incentive travel experts discussing industry trends identified a growing focus on authenticity and sustainability, along with the following trends:   *A growing respect for the value of in-person events and incentives *The industry has moved beyond the post-Covid program “crush” phase and is returning to a more normal planning cycle with clients to look ahead and think more strategically. *The appears to be a greater stabilization of staff within corporate and third parties. *There is growing fairness and transparency in conversations with suppliers. *There are more conversations around sustainability with more requests for reporting. *Technology, particularly AI, may relieve some of the staffing burden without fear that it will take jobs. #incentivetravel #MICE #meetings #sustainability   https://lnkd.in/eAr4Mn63

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Check out the latest @pdxmindshare mention on @BizJournalTrust: 15 strategies for retaining (or transitioning) clients when budget constraints arise https://ow.ly/7HuT50ShVrv #cx #clientexperience #clientservice #budgettalks

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Watch the latest episode Small Business Matters with Iris Seguí, Chief Strategist for Seguí Financial: https://lnkd.in/dhbUWTYJ Hosted by Miami's Community Newspapers, Small Business Matters brings you insightful conversations with industry leaders. nextMEDIA Driving Business to Your Business . . . #nextmedia #nextmediadigital #digitalmarketing #digitalmarketingmiami #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingservices #digitalmarketingtip #digitalmarketing2024

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Ignite innovation and productivity with 5G for SMBs! 📶 Check out this article from Forbes to discover the opportunities that come with 5G technology. Businesses everywhere, in every sector, can innovate and bring new services to customers with help from 5G. To explore 5G devices and technologies for your business, contact Bubble Cloud/ Bubble Social Media Marketing.

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🎙️ Want to supercharge your B2B engagement through #influencers to generate real commerical return? Tune in to our podcast with Amy Searle and PepsiCo's Mike C. on leveraging #B2Binfluencers to reach #trade and #retail audiences effectively. A big thank you to Maja Pawinska Sims and PRovoke Media for the coverage! 🙏 #Podcast #Marketing #B2B #InfluencerMarketing #RetailMarketing #TradeMarketing

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We live in a world where things are changing at a more rapid pace than ever before. Consumers are faced with more choices than ever, and it's a big challenge to stay ahead of the curve in gaining consumer attention, much less in getting consumers to act. The best resource you have in understanding consumer behavior is your consumers. There are tools and processes for getting to know your consumers on a deeper level and connecting with them in meaningful ways. Here are some insights from my team at The Ward Group that you might find valuable. #consumerbehavior #mediabuying #mediaplanning #advertising #consumerresearch #mediastewards #paidmedia

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Allied Market Research—Incentive Travel Riding High According to this research firm, the incentive travel market size, valued at $42 billion in 2021, is estimated to reach $216.8 billion by 2031.   That’s an annual growth rate of 12.1% from 2022 to 2031.   It describes incentive travel as “perks provided by corporates to the top performing employees purely on merit basis.” Pulse Experiential Travel is proud to be an early leader and innovator in individual and small group experiential travel. #incentivetravel #experiences   https://lnkd.in/ehUERdYE

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A unique topic from a unique person. If you've never experience Eric, you need to. No better time to start than right now with this blog.

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New Confessions of a Market Maker podcast is out with guest Dave Mabe CTO & Quant Trading AI developer for Trade Ideas, LLC. Listen on your favorite podcast platform app, or watch on Youtube below at

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Advertising pioneer and author Michael Farmer, veteran brand and agency procurement guru Sabrina Traskos and XR Extreme Reach President Jo Kinsella discuss what's real and what's bull "shite" when it comes to the current advertising market, creative utilization and outcomes relative to growth brands need and deserve. Jo - As an industry, we haven't spent any time focusing on the creative. That's broken. Creative is the New KPI. Michael - Sabrina, if you were dictator for the day, what would you do to fix things? Sabrina - First, you have to fix all the broken practices. True or False 1) More creative is better than fewer? Jo: More valuable is better than more or less. 2) AI? Jo: Not holy grail but important. Not the Ozempic of adtech. Proceed with caution and use it intelligently. Use it to facilitate a marketplace where all sides win. AI should help us govern and optimize ads to truly reflect and align creative with audience. #AdTechEconomicForum #ATEF24

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Discover how 5G can impact small businesses! 📶📈 Read this article from Small Business Computing to learn about the opportunities that 5G will create. It's not just an upgrade from 4G, but a new technology that will open up pathways for your business to innovate. If you'd like to learn more, contact Bubble Cloud/ Bubble Social Media Marketing.

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🚀 Discover the enchanting impact of video marketing on brand visibility and profits in Tallahassee! 📈 Learn how local businesses are leveraging video to engage audiences and drive success. Check out our latest blog for insights and strategies! 🎥✨ #VideoMarketing #Tallahassee #BrandVisibility #DigitalMarketing https://lnkd.in/eqbFPCr5

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Ads on Grocery TV’s In-Store Retail Media Network Achieve an Average 14% Sales Lift for CPG Brands: NEW YORK, April 16, 2024 — Grocery TV, an in-store digital advertising network reaching 1 in 5 Americans, today announced the results of a meta analysis that showed, on average, consumer packaged goods (CPG) brands achieve a 14% incremental lift in sales by advertising on their network. The meta analysis included studies from the last […] #DOOH #digitalbillboards #digitalsignage

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