“When cross-collaborating with colleagues in a large company, one can be transactional, or take the road of building relationships. Ted is that person, a true collaborator and strategic thinker. When our teams worked together, Ted would take the time to understand the business objective, discuss the opportunity, assess the situation, and what I love the most, brainstorm around how we as a team could best use his resources and experience to map a plan, track the plan, execute, and optimize the plan through A/B testing. It was refreshing to work with Ted, because he brought structure, sophistication to archaic tools, and thought-leadership. It was a joy working with Ted, and his team reflected and embraced this new attitude of leadership, driven by a data-driven approach, and strategic thinking.”
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Mattel, Inc.
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