Kimberly Miller

Due to its personalized, integrated, and storytelling capabilities, marketers are using print to overcome digital fatigue. 🖥️ If you have exhausted all your digital-only efforts, check out Marketing Charts' new article to learn what other professionals are doing in the print marketing industry: https://lnkd.in/dghNZw7Q #PrintMarketing #DigitalFatigue #Integration #Marketing #IndustryNews

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It’s surprising how many B2B purchase decisions are based on a gut feeling – even with rational assessments and structured processes. In this blog from Ralph Kroyer, Managing Partner of MAGNET agency Cross-Border Communications, he discusses how your brand plays a central role in this emotional connection. It’s not about being seen, it’s about being remembered, preferred, and ultimately being the brand customers trust. Read more at the link here: https://lnkd.in/etHtzSAf

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A study released by R.R. Donnelley & Sons Company (RRD) reveals that 91% of marketers with print marketing programs are embracing strategic integration of print and digital channels in 2024. Of those, 51% describe their print and digital marketing channels as “closely integrated and tightly coordinated.” The report shows marketers manifest this approach using AI, QR codes, and web-to-print technology to bridge the gap between print and digital experiences. #MarketResearch #DigitalMarketing #PrintMarketing

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🚀 Content marketing is more than just a sales pitch – it's a strategic approach to building trust, credibility, and lasting relationships with your target audience. For tech and manufacturing SMBs, mastering this art can be a game-changer. Our latest article dives into the key differences between content marketing and traditional tactics, and provides actionable tips to help you stand out in a crowded market. Discover how to position your brand as a thought leader, educate your prospects, and foster lasting connections that drive sustainable growth. Find out more.

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Struggling to compete with bigger brands? Our new blog post breaks down how digital marketing can level the playing field for your small business. Learn affordable and scalable strategies: https://lnkd.in/eKRqaaa3 #marketing #digital #coreyconsulting #miamimarketing #smallbusinessmarketing #digitalstrategy #onlinemarketing #marketingstrategy #businessconsulting #digitaladvertising

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Our EVP, Measurement Michael Cross is cross-examining what makes a good marketing strategy. 🔎 Over on our blog, he shares his tips for ensuring marketing effectiveness measurement is robust, defendable and clear 📈—including considerations for in-housing measurement, setting targets and some general watch-outs. 👀 “In times of economic uncertainty, there is often more scrutiny than usual on marketing budgets, and increased pressure to cut investment, but how do you know which piece to trim? What cost saving will be least detrimental to sales or profit? That’s where establishing a marketing effectiveness evaluation and measurement plan is crucial,” he explains. Read the full article 👇🏿

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In a world where personalized marketing is the new norm, Account Based Marketing (ABM) stands tall. But how do you measure its success? 📊 Our latest blog post demystifies this question, offering insights into the metrics and strategies that matter. https://brnw.ch/21wIWYP

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Is Your Marketing Strategy Sustainable? Many traditional marketing practices leave a large environmental footprint. SIVACOM offers sustainable marketing solutions that are good for your business and the planet. Find out how? "Is Your Marketing Strategy Sustainable?" https://lnkd.in/g_-mtNxv #sivacom #digitalmarketing #socialmediamanagement #inboundmarketing #business #digitalmarketingagency #socialmediaagency #contentmarketingagency #webdesignagency #marketingstrategy #marketingtips

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Are you finding it difficult to measure the ROI of your press release campaigns? Learn expert tips for setting clear objectives, tracking key metrics, and leveraging insights to optimize your press releases. https://bwnews.pr/3XWb6e1 #ROI #PressRelease #Anaytics #Results #PRTips

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We created a great #infographic for reference when building a marketing conversation funnel. The diagram breaks down the various stages of the funnel along with the corresponding actions and transitions needed to nurture a #lead into a #customer. Click here to learn more: https://lnkd.in/eYEnXKCG For help with your marketing, contact: adriana@creative2xsmarketing.com #Marketing #MarketingFunnel #CustomerJourney #BuyerJourney #LeadConversion #BusinessGrowth #MarketingInfographic #SalesFunnel

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The stakes for account-based marketing (ABM) have risen to an all-time high. Get insights about expanding efforts for existing accounts, allocating additional resources to support ABM and implementing new programs targeting fresh markets and geographies. Read the Forbes article--> https://buff.ly/4cujGoV #AccountBasedMarketing #ABM #B2BMarketing #Forbes

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In-house marketing teams offer control and familiarity, yet partnering with expert agencies injects fresh perspectives and resolves complex issues swiftly. Recognizing the signs when outside help is needed ensures sustained growth and innovation in your marketing endeavors. #TechnologyHQ #MarketingShift #InhouseVsAgency #FreshPerspectives #MarketingInnovation #AgencyPartnerships

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Find out how direct mail experts can help marketers bridge the growing gap in digital performance. https://shorturl.at/pedpm 🔗💼📈 #DirectMail #DigitalMarketing

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Are you looking to elevate your direct mail campaigns? From choosing the proper format to adding a personalized touch with faux stamps, these insights in our new blog post will help you create impactful and engaging direct mail pieces that resonate with your audience and drive results. Discover how attention to detail and strategic choices can enhance your campaign's effectiveness and ROI!

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