Wendy Lu

San Diego, California, United States Contact Info
904 followers 500+ connections

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About

Business analytics professional with strong presentation and business communication…

Activity

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Experience & Education

  • Figma

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Licenses & Certifications

  • Certified Public Accountant (CPA)

    State of Minnesota, Board of Accountancy

    Issued Expires

Courses

  • Analysis and Modeling for Business Systems Development

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  • Analytics for Competitive Advantage

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  • Auditing

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  • Data Management, Databases, and Data Warehousing

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  • Data Modeling and Databases (SQL)

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  • Exploratory Data Analytics and Visualization

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  • Financial Accounting for Data Scientists

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  • Harvesting Big Data

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  • Information Technology Infrastructure

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  • Intermediate Accounting

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  • Internal Control and Accounting Information System

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  • International Business Strategy

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  • International Finance

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  • Introduction to Statistics for Data Scientists

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  • Managerial Accounting

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  • Predictive Analytics

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  • Programming (Visual Basics)

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  • Programming and Application Development

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  • Project Management of Analytics Projects

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Projects

  • MinneMUDAC 2016: Dive into Water Data Challenge - Case Competition Finalist

    • Collaborated with a team of five to explored Minnesota water quality and property data, analyzed triggers for changing water quality and property values and presented recommendations to environmental agencies.

  • Identify Drivers for Retailer Market Share Growth - Case Competition Finalist

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    Client: Global CPG Company
    • Led a team of five analysts to identify triggers for retailer market share growth, and developed Tableau dashboards to help business users improve marketing and pricing strategies.
    • Presented a holistic methodology to customize retailers’ marketing strategies to the client.

  • Forecast Airfare Price and Volume for Business Travelers - Case Competition Finalist

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    Client: Fortune 500 Leader in Travel Industry
    • Mentored by top global management consulting firm, led a team of five analysts and forecasted future airfare volume and price for business travelers with a 91% accuracy at a daily frequency.
    • Presented project deliverables including time series models for top revenue contributing countries as well as Tableau dashboards showing model predictions for business users.

Honors & Awards

  • Identify Drivers for Retailer Market Share Growth - Case Competition Finalist

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  • MinneMUDAC 2016: Dive into Water Data Challenge - Case Competition Finalist

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  • Forecast Airfare Price and Volume for Business Travelers - Case Competition Finalist

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  • Undergraduate Degree with Distinction from University of Minnesota

    University of Minnesota

  • APEX Business-IT Global Case Challenge (Singapore), 3rd Place Team

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    http://apex.smu.edu.sg/

  • CoMIS - Nationam MIS Case Competition. 2nd Place Team

    Carlson School of Management

  • Travelers Insurance IT Case Competition, 1st Place Team

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Languages

  • Chinese

    Native or bilingual proficiency

  • English

    Native or bilingual proficiency

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