“Will did a great job working on our Digital Marketing strategy and developing our consumer goods website over the summer. Will’s efforts are still having an impact! Well beyond his years with a strong work ethic that seems harder and harder to find today”
About
Over the past three years, I've consulted with a multitude of B2B and B2C businesses…
Contributions
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You're juggling multiple tasks in digital marketing. How do you ensure you stay ahead of the latest trends?
If you are a multitasker like me listen to podcasts in your specialty. Talk to peers in your network. Turn on notifications for Google announcements and stay on top of trends by listening to digital marketing news. Here are my favorite podcasts to keep me posted on SEO and Google ads: The Paid Search Podcast The Search Engine Journal Webcology
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You're starting out in Digital Marketing. What metrics should you be monitoring for success?
In Digital Marketing there are a multitude of Key Performance Indicators (KPIs) that help you identify what is working and what isn't. Here are just a few KPI's that help you identify the performance of an ad campaign: 1. Click Through Rate (CTR): Measures the effectiveness of your ad copy by tracking the ratio of clicks to impressions. 2. Conversions: Tracks the number of desired actions, such as purchases or sign-ups, resulting from your campaign. 3. Conversion Rate (conv./total clicks): Indicates how well your campaign turns clicks into desired actions by calculating the percentage of visitors who convert. 4. Cost Per Conversion: Helps you understand your return on investment by calculating the cost associated with each conversion.
Activity
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Thanks for organizing such a terrific networking breakfast today Patrick Shurney! I thoroughly enjoyed talking with you and Michael N. Mercurio among…
Thanks for organizing such a terrific networking breakfast today Patrick Shurney! I thoroughly enjoyed talking with you and Michael N. Mercurio among…
Liked by Will Sundius
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We love making a big production out of things 😉….Thibodeau Media Group just loves our new studio division…studio rental space for production…
We love making a big production out of things 😉….Thibodeau Media Group just loves our new studio division…studio rental space for production…
Liked by Will Sundius
Experience & Education
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Congratulations to James Burns, MBA and his wife Sheila on the closing of their new home in Damascus, Md! They were able to upgrade with the…
Congratulations to James Burns, MBA and his wife Sheila on the closing of their new home in Damascus, Md! They were able to upgrade with the…
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It was a spectacular day at Whiskey Creek Golf Club hosted by the Maryland Tech Council for networking and swinging the club! While we may not have…
It was a spectacular day at Whiskey Creek Golf Club hosted by the Maryland Tech Council for networking and swinging the club! While we may not have…
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I have produced every ACTEC Trust and Estate Talk podcast, a series for wealth and estate management professionals. It's been an honor to work with…
I have produced every ACTEC Trust and Estate Talk podcast, a series for wealth and estate management professionals. It's been an honor to work with…
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FOR SUBLEASE! This suite is a Fully Furnished Trophy Class A Office Space featuring glass finishes and an impressive window line. There is Extensive…
FOR SUBLEASE! This suite is a Fully Furnished Trophy Class A Office Space featuring glass finishes and an impressive window line. There is Extensive…
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Just finished up day 1️⃣ of week 3/10! I started in the Preston, MD branch and am now spending the week in Easton to broaden my horizon. It was…
Just finished up day 1️⃣ of week 3/10! I started in the Preston, MD branch and am now spending the week in Easton to broaden my horizon. It was…
Liked by Will Sundius
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Interesting information! Thank you for sharing, Will.
Interesting information! Thank you for sharing, Will.
Liked by Will Sundius
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A friend in cybersecurity shared a link about leaked Google API data with me today. If you're curious about Google's ranking system, check out this…
A friend in cybersecurity shared a link about leaked Google API data with me today. If you're curious about Google's ranking system, check out this…
Shared by Will Sundius
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