Will Hackner

CEO OutLoud Sports / Branded Entertainment Producer

Los Angeles, California, United States Contact Info
1K followers 500+ connections

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About

Successful entrepreneur, business owner and entertainment industry professional. Founder and creator of largest LGBTQ+ for-profit recreational sports business in North America. 17 years of experience in the entertainment industry developing content across multiple platforms and branded integration. Platforms include Film, TV, Reality TV, Animation, Home Video, Toys/Consumer Products and Comics Books.

Event producer with 8 years experience. Reputation for creativity, operating on limited budgets, high-concept events, brand management and wide range of connections.

Activity

Experience

  • CEO / Outloud Sports

    Outloud Sports

    - Present 17 years 4 months

    Los Angeles Metropolitan Area

  • Varsity Gay League Graphic

    CEO/Founder

    Varsity Gay League

    - 15 years 5 months

    Los Angeles, CA

    Successful founder and owner of Varsity Gay League LLC, the largest LGBTQAI+ recreational sports league in the USA, providing activities for over 20000+ LGBT, Gender Expansive and Straight Players, since 2007.

    Program, Market and Manage 40+ full time sports leagues in Los Angeles, San Diego, Long Beach, San Francisco, Sacramento, Orange County, Austin, Dallas, Houston, Denver, Buffalo, Seattle, Portland, Orlando, Providence, Las Vegas and FairField County. Manage staff of…

    Successful founder and owner of Varsity Gay League LLC, the largest LGBTQAI+ recreational sports league in the USA, providing activities for over 20000+ LGBT, Gender Expansive and Straight Players, since 2007.

    Program, Market and Manage 40+ full time sports leagues in Los Angeles, San Diego, Long Beach, San Francisco, Sacramento, Orange County, Austin, Dallas, Houston, Denver, Buffalo, Seattle, Portland, Orlando, Providence, Las Vegas and FairField County. Manage staff of 55.

    Produce two national kickball tournaments, and one sports festival, including the worlds largest LGBTQ+ kickball tournament, annually, at the Sin City Classic.

    Oversee all marketing and publicity for Varsity Gay League. Coordinate social media accounts across multiple channels.
    • Web manager for Varsitygayleague.com updating new content daily, designing new pages, and studying webs site analytics.

    Established network of national and local businesses who offer discounts to league players. National brands including Bud Light, Quest Nutrition, Larabar, Icelandic Miller Coors, Kind Bar, Glacial Water, ProYo, Los Angeles Dodgers, Basecamp Gym, Fresh Brothers Pizza, Aids Life Cycle, Andrew Christian and Grindr. Developed Wellness Plan, a coalition of doctors and medical professionals offering discounted services.

    Design creative for league, including fliers design, shirt design, and marketing materials.

  • Populus Brands Graphic

    Freelance / Branded Entertainment Producer

    Populus Brands

    - 4 months

    Greater Los Angeles Area

    Branded Entertainment Producer organizing outreach and building sponsorship and partnerships for TV integration. Responsible for driving sales as well as building traditional and social media opportunities.

    Series:

    Save Our Shelter: Season 2 (CW)
    Breaking Dad (Discovery Channel/TLC)

  • 25/7 Productions Graphic

    Freelance / Branded Entertainment Producer

    25/7 Productions

    - 3 months

    Integrating brands into Ultimate Beastmaster, a Netflix Original Alternative Series.

  • Populus Brands Graphic

    Director of Branded Entertainment and Integrated Marketing

    Populus Brands

    - 1 year 2 months

    Greater Los Angeles Area

    Successfully integrated 3.2 Million Dollars into entertainment properties.
    Partnered and Executed 7 Million Dollars in trade out for multiple series.

    Integration Producer on National Series including:
    Strong (NBC) - airing March 2016 (also trade out Producer)
    Home Free (FOX) - aired July 2015
    Flipping the Shore (FYI) - airing Q1 - 2016

    Creative Producer, Integration Producer and TradeOut Producer:
    Save Our Shelter (CW) - airing October 2015

    Clients include…

    Successfully integrated 3.2 Million Dollars into entertainment properties.
    Partnered and Executed 7 Million Dollars in trade out for multiple series.

    Integration Producer on National Series including:
    Strong (NBC) - airing March 2016 (also trade out Producer)
    Home Free (FOX) - aired July 2015
    Flipping the Shore (FYI) - airing Q1 - 2016

    Creative Producer, Integration Producer and TradeOut Producer:
    Save Our Shelter (CW) - airing October 2015

    Clients include Relativity Media, 25/7 Productions, Spectrum, All3 Media, Lionsgate TV, Litton Entertainment, Trium Entertainment, 3Ball Entertainment, Jack Hanna, and Readers Digest.

  • Midnight Oil Graphic

    Digital Community Manager

    Midnight Oil

    - 1 year 7 months

    Burbank,Ca

    Community Manager for Global Brand, UL Safety Smart, across multiple platforms. Exponential brand growth, globally.

    Built monthly brand strategies, wrote copy, and developed art with design team. Daily postings across all channels.

    Ensure brand consistency utilizing UL approved language, content and visuals.

    Monitor posts for community interaction as well as ensuring growth in engagement.

  • FILM DEVELOPMENT CONSULTANT

    Screen New South Wales

    - 1 year 11 months

    Los Angeles/New South Wales AU

    Consult Australia’s New South Wales government to determine whether NSW should offer tax credits to perspective film projects. Assess applications, scripts and other content. Monthly Skype development meetings with film council.

  • Spin Master Graphic

    Creative Director / TV and FILM ENTERTAINMENT

    Spin Master

    - 1 year 3 months

    Culver City

    Created new intellectual property for film and animation and toy. Developed properties with writers and animation houses (Marathon, Nerd Corps) to develop style and tone.

    • Showrunner/current series executive for animated series “REDAKAI: SEASON 2”

    Built feature film division for Spin Master. Developed feature film version of “REDAKAI” (Oppenheimer/ Donnelly) based on animated series. Developed “BAKUGAN” (Matt Lopez/Chris Morgan) film script for Universal.

    Developed…

    Created new intellectual property for film and animation and toy. Developed properties with writers and animation houses (Marathon, Nerd Corps) to develop style and tone.

    • Showrunner/current series executive for animated series “REDAKAI: SEASON 2”

    Built feature film division for Spin Master. Developed feature film version of “REDAKAI” (Oppenheimer/ Donnelly) based on animated series. Developed “BAKUGAN” (Matt Lopez/Chris Morgan) film script for Universal.

    Developed multiple toys lines based on new intellectual property with toy development and marketing teams. Additionally, consulted with marketing team on viability of theatrical licensing opportunities.

    Created distribution models for toy and entertainment, with an eye towards acquiring new consumers utilizing new technology. Tracked popular trends in the marketplace to find new entertainment opportunities.

  • DC Comics Graphic

    Creative Executive / Film, TV and Animation

    DC Comics

    - 4 years 8 months

    Burbank

    Successfully managed and grew DC entertainment brand across multiple platforms with SVP.

    Notable projects successfully developed and produced for DC Entertainment include:

    • FILM: “DARK KNIGHT” (WB),“WATCHMEN” (WB), “RED” (Summit) , “LOSERS” (DARK CASTLE),“GREEN LANTERN” (WB) , “JONAH HEX” (WB),

    • TV: “HUMAN TARGET” (FOX), TV ANIMATION: “BRAVE AND THE BOLD” (CN) “YOUNG JUSTICE” (CN)

    • DTV: "SUPERMAN: DOOMSDAY" (2007)“JUSTICE LEAGUE: NEW FRONTIER (2008), “BATMAN:…

    Successfully managed and grew DC entertainment brand across multiple platforms with SVP.

    Notable projects successfully developed and produced for DC Entertainment include:

    • FILM: “DARK KNIGHT” (WB),“WATCHMEN” (WB), “RED” (Summit) , “LOSERS” (DARK CASTLE),“GREEN LANTERN” (WB) , “JONAH HEX” (WB),

    • TV: “HUMAN TARGET” (FOX), TV ANIMATION: “BRAVE AND THE BOLD” (CN) “YOUNG JUSTICE” (CN)

    • DTV: "SUPERMAN: DOOMSDAY" (2007)“JUSTICE LEAGUE: NEW FRONTIER (2008), “BATMAN: GOTHAM KNIGHT” (2008), “WONDER WOMAN” (2009), “GREEN LANTERN” (2009), “SUPERMAN/BATMAN: PUBLIC ENEMIES” (2009), “JUSTICE LEAGUE: CRISIS ON 2 EARTHS” (2010), “DC SHOWCASE” (2010), “SUPERMAN/BATMAN: DARKSEID’S FURY” (2010).“BATMAN: RED HOOD” (2010), BATMAN: YEAR ONE (2011)

    Supervised TV development for DC Comics, generating 8-12 potential projects and pitches annually, with heads of WBTV and Warner Horizon.

    • Notable projects include: “DR. FATE” (SyFY), “SUPERGIRL” (WBTV), “FABLES” (ABC), “GLOBAL FREQUENCY” (CW), “BAD GIRLS” (Warner Horizon), “SCALPED” (Warner Horizon), “VINYL UNDERGROUND” (Wonderland), “NEW YORK FOUR” (WBTV) , “SANDMAN” (HBO), and “MIDNIGHT MASS” (NBC)

    Current series executive for “HUMAN TARGET” (FOX), “SMALLVILLE” (CW), “BRAVE AND THE BOLD” (CN) “YOUNG JUSTICE” (CN)

    Developed feature film projects for Warner Bros and New Line Pictures. Worked with creative talent to protect DC Brand, while evolving DC library in the 21st century.

    • Notable projects included: “JUSTICE LEAGUE” (WB), “FLASH” (WB), “SUICIDE SQUAD” (WB), “HIGHWAYMEN”(WB), “DEADMAN” (WB), “SLEEPER” (SONY, WB), “LOBO” (WB), “AQUAMAN”(WB), “BIZARRO” (WB), “SUPERMAX” (WB),” OCEAN” (WB), “WONDER WOMAN” (WB),” RONIN” (WB), “TEEN TITANS” (WB), and “GREEN ARROW” (WB).

  • New Wave Entertainment Graphic

    ASSOCIATE PRODUCER

    New Wave Entertainment

    - 1 year 1 month

    Burbank, CA

    Produced “SCI-FI INSIDE”, a 1 hour special for the Sci-Fi Network.

    Produced 20+ DVD’s including high profile titles such a, “BATMAN COLLECTION”, 'TERMINATOR: SE", "INVASION OF THE BODY SNATCHERS 56': CE", GILMORE GIRLS (SEASON 3-4), "CONAN THE BARBARIAN", "and “BUFFY: SLAYER COLLECTION”

    Supervised all aspects of projects, based on client requests, including maintenance of budget, talent and content quality. Typical roles included location scouting, talent relationships…

    Produced “SCI-FI INSIDE”, a 1 hour special for the Sci-Fi Network.

    Produced 20+ DVD’s including high profile titles such a, “BATMAN COLLECTION”, 'TERMINATOR: SE", "INVASION OF THE BODY SNATCHERS 56': CE", GILMORE GIRLS (SEASON 3-4), "CONAN THE BARBARIAN", "and “BUFFY: SLAYER COLLECTION”

    Supervised all aspects of projects, based on client requests, including maintenance of budget, talent and content quality. Typical roles included location scouting, talent relationships, on-camera interviews, editing supervision, and developing creative concepts.

  • Warner Home Video Graphic

    EXECUTIVE ASSISTANT

    Warner Home Video

    - 1 year 4 months

    Burbank, CA

    Assisted VP of Special features on numerous projects for Warner Bros. Typical duties included development of featurettes, game ideas, and added video content for major titles such as Harry Potter and the Prisoner of Azkaban, The Last Samurai, Gothika, Casablanca, The Matrix Trilogy.

    Script coverage on direct-to-DVD productions.

    Managed all accounting for the division including processing P.O.'s, expediting payment, and monthly financial reports.

  • Nickelodeon Graphic

    DEVELOPMENT INTERN

    Nickelodeon

    - 3 years 8 months

    Greater New York City Area

    Managed scheduling and calls for Sal Maniaci, Executive Producer, Current Series.

    Script notes for feature films, live action and animation.

    Supported executive team on new and current series including Taina, Spongebob Squarepants, Jimmy Neutron, Fairly Oddparents, Invader Zim, and The Big Help.

    • Developed the fourth season of the game show Figure It Out.

Education

  • New York University Graphic

    NYU

    Bachelor of Fine Arts (BFA) Dramatic Writing

    -

Volunteer Experience

  • The Trevor Project Graphic

    Founder/Chair Trevor Next Gen

    The Trevor Project

    - 4 years 4 months

    Health

    Founded the Trevor Next Gen organization with the goals of fundraising for the Trevor Project by connecting with the next generation of donors.

    Noteworthy events include annual Trevor Prom (creator), Homecoming(creator) and Fall Formal. Events annually generate $30,-000
    + with typical attendance of 250-300 people.

  • Board Chair

    Homotracker

    - 3 years 6 months

    Environment

    H.T. acted as a resource for gays and lesbians in the entertainment industry providing job information, scripts, studio contacts and networking.

    Produced and Marketed 3-4 fundraising events annually at local Hollywood hot spots for non-profits including – The Los Angeles Gay & Lesbian Center, LifeWorks, Point Foundation, The Trevor Project.

    Generated $10,000-$20,000 in fundraising, annually, with extremely limited budgets.

  • Council Member

    Mid City West Neighborhood Council

    - Present 5 years 3 months

    Politics

Languages

  • Italian

    -

  • French

    -

Organizations

  • Trevor Project Next Gen

    Co-Founder

    -

    Develop and program 2-3 major events for The Trevor Project annually with goals of generating new volunteers and Ambassadors, generating awareness with a younger demographic of donors, and fundraising for The Trevor Project. • Noteworthy events include annual Trevor Prom, Homecoming and Fall Formal. Events annually generate $20,-000 + with typical attendance of 250-300 people. Manage budgets for each event including vendors, food and drink, valet, photographers, step and repeat and permits…

    Develop and program 2-3 major events for The Trevor Project annually with goals of generating new volunteers and Ambassadors, generating awareness with a younger demographic of donors, and fundraising for The Trevor Project. • Noteworthy events include annual Trevor Prom, Homecoming and Fall Formal. Events annually generate $20,-000 + with typical attendance of 250-300 people. Manage budgets for each event including vendors, food and drink, valet, photographers, step and repeat and permits. Keep cost of fundraising at 20% of total budget. Typical budgets are range from $1000 to $6000. Partner with The Trevor Project’s Development Department to create small events and programs (friendraisers, localized fundraisers, bingo nights, comedy shows) to build brand awareness and generate new members to the organization. Secure sponsorship through community partners and larger organizations ranging from MTV, Herzog Productions, Union Bank, Rubix Hollywood, Absolut, Miller Coors, Casa Noble Tequila, and others. Manage a membership of over 25 Next Gen members and chair meetings, notes and programming.

  • HT - Resource for Entertainment Executives

    Co-Founder/Events Chair

    -

    Acted as a resource for gays and lesbians in the entertainment industry providing job information, scripts, studio contacts and networking. Produced and marketed 3-4 fundraising events annually at local Hollywood hot spots for non-profits including – The Los Angeles Gay & Lesbian Center, LifeWorks, Point Foundation, The Trevor Project. Generated $10,000 to $20,000 per year with budget of less than $1000 annually. • Fallout/SpringOut – annual seasonal fundraisers. Generated $5,000-#10,000…

    Acted as a resource for gays and lesbians in the entertainment industry providing job information, scripts, studio contacts and networking. Produced and marketed 3-4 fundraising events annually at local Hollywood hot spots for non-profits including – The Los Angeles Gay & Lesbian Center, LifeWorks, Point Foundation, The Trevor Project. Generated $10,000 to $20,000 per year with budget of less than $1000 annually. • Fallout/SpringOut – annual seasonal fundraisers. Generated $5,000-#10,000 catering to 250-350 guests. • Shepard Fairey Equality campaign. Extensive art auction with national exposure. Raised $30,000 for marriage equality Managed budget and membership dues for HT. Allocated funds for specific events and interfaced with team members to ensure responsible spending. Typical budgets for events were $500 or less. Developed relationships with sponsors and non-profit partnerships. These included venue representations (Kress, Standard Hotel, Andaz, London Hotel, Boulevard restaurant) and alcohol partnerships (Absolut, Gallo Wine, Budweiser). Interfaced with 40+ LGBTmembers in the entertainment community while managing the meetings and events calendar.

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