Brand Copywriter

About AriZona Beverages: AriZona Beverages is a leading beverage company known for its iconic tea, juice, and flavored drink offerings. With a commitment to quality and innovation, AriZona has become a household name, delivering refreshing beverages to consumers worldwide. Join us at AriZona Beverages and be part of a team that blends creativity, innovation, and passion for fashion into every product we create. If you're ready to make an impact in a dynamic and fast-paced environment, we'd love to hear from you.

SUMMARY/OBJECTIVE

As a Brand Copywriter at AriZona Beverages, you will play a pivotal role in crafting content that aligns with AriZona’s vibrant and dynamic branding lifestyle. Your mission will be to inspire and engage our audience, making them feel like a cherished part of the AriZona family. You will work closely with various departments, including Sales, Advertising, Marketing, and Social Media, to produce compelling copy that enhances our brand presence across multiple platforms such as our website, online ads, and community engagements.

ESSENTIAL FUNCTIONS

• Research & Create Captivating Copy: Develop engaging and on-brand copy for our website, product descriptions, email campaigns, social media, and more.
• Press Release: Prepare holistic and descriptive press releases for the launch of new products
• SEO Ad Copy: Write persuasive ad copy for platforms like Instagram, Facebook, Google, and Amazon, following SEO best practices.
• Social Media Engagement: Generate engaging social copy for platforms like Instagram, TikTok, Facebook, and LinkedIn, fostering direct audience interaction.
• Trend Awareness: Stay abreast of the latest industry trends to create relevant, shareable content.
• Storytelling: Craft compelling narratives that highlight the unique features and benefits of our products, making them irresistible to our customers.
• Creative Content Strategy: Collaborate with the marketing team to brainstorm and execute innovative content strategies that drive engagement and sales.
• Brand Voice Guardian: Ensure consistency in our brand voice across all platforms and marketing materials.

SKILLS & QUALIFICATIONS

• 5+ years of experience in a similar role, preferably within an in-house environment.
• Wordsmith Extraordinaire: Exceptional writing and editing skills with a strong portfolio demonstrating your ability to craft engaging copy.
• Brand Loyalist: A passion for AriZona Beverages and an understanding of our brand values and audience.
• Creative Thinker: Ability to brainstorm and execute creative content ideas that resonate with our target audience.
• Detail-Oriented: Strong attention to detail and a commitment to delivering high-quality work.
• Self-Directed: Ability to work independently and manage multiple projects in a fast-paced environment.
• Team Player: Excellent communication and collaboration skills, with a positive,

WORK ENVIRONMENT

Full time in office 5 days a week.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.

While performing the duties of this job, the employee is regularly required to talk or hear and see. The employee frequently is required to stand; walk; use hands to type, handle or feel and reach with hands and arms.

OTHER DUTIES

Please note this Job Description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Please check out some of the perks and benefits of working at AriZona by clicking on the link below!

https://drinkarizona.com/pages/az-benefits