Position Overview: We are seeking an experienced and dynamic Vice President of Sales and Marketing to lead our sales and marketing efforts. Reporting directly to the CEO, the VP of Sales and Marketing will play a crucial role in shaping and executing our growth strategy. This role is ideal for a strategic leader with a proven track record in healthcare sales and marketing, who is passionate about driving meaningful change in the industry.
Key Responsibilities:
Develop and Execute Sales and Marketing Strategy:
Craft a comprehensive sales and marketing strategy aligned with the company's vision and goals
Identify and prioritize target markets, customer segments, and growth opportunities
Lead the development of marketing campaigns, digital strategies, and lead generation efforts
Sales Team Leadership:
Recruit, train, and mentor a high-performing sales team
Set clear sales targets and KPIs, and ensure the team consistently meets and exceeds expectations
Foster a collaborative and results-driven sales culture
Marketing Strategy Implementation:
Oversee the creation of marketing collateral, branding, and promotional materials
Manage digital marketing initiatives, including SEO, SEM, social media, and content marketing
Develop and maintain relationships with key stakeholders and partners
Market Analysis and Competitive Intelligence:
Conduct market research to identify trends, customer needs, and competitive threats
Utilize market data to refine product positioning and pricing strategies
Stay up-to-date with industry regulations and compliance requirements
Budget Management:
Develop and manage the sales and marketing budget, ensuring efficient resource allocation
Monitor and report on the ROI of marketing campaigns and sales activities
Performance Analytics:
Implement data-driven approaches to assess and improve sales and marketing performance
Utilize analytics tools to track progress, measure key metrics, and adjust strategies accordingly
Qualifications:
Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
10+ years of progressive experience in healthcare sales and marketing leadership roles
Proven success in driving revenue growth and achieving sales targets
Strong analytical skills with the ability to interpret data and make data-driven decisions
Excellent interpersonal and communication skills, both written and verbal
Exceptional leadership and team management abilities
Experience in the healthcare industry, particularly in private equity-backed companies, is a plus
Powered by JazzHR
Bofxve4tZB
Seniority level
Executive
Employment type
Full-time
Job function
Management and Manufacturing
Industries
Internet Publishing
Referrals increase your chances of interviewing at Leap Brands by 2x