Manager, Recruitment Operations at Gannett | USA TODAY NETWORK
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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com
The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for the Milwaukee Journal Sentinel and the Green Bay Press-Gazette. The successful candidate will have a keen understanding of the market, collaborate with the news teams on marketing plans, work with various teams to execute the plan and communicate results to the news and corporate teams.
Head of subscription sales and engagement for the Milwaukee Journal Sentinel and the Green Bay Press-Gazette.
Direct reporting structure to consumer subscription and revenue team with a heavy dotted line to local GM.
Must be able to work in the Milwaukee office 60% of the time or as directed by the key manager.
Base Salary: $105,000 - $120,000
Key Responsibilities
Strategic Collaborative Planner
Responsible for driving volume and revenue by overseeing consumer sales and engagement results for the Milwaukee Journal Sentinel and the Green Bay Press-Gazette
Develop sales and engagement strategic plans including the audience roadmap to drive revenue
Work with news teams to incorporate high-performing and trending content into marketing plans
Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps
Be present on-site at key meetings
Responsible for planning, managing, and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines
Ensure website and ads are functioning as expected for both print and digital subscriptions
Create and launch in-app campaigns to drive subscriptions or improve engagement
Communicate results with key stakeholders
Respond to changing trends internally and externally
Understand the competitive landscape in the market and factors that are impacting growth
Adhere to all pricing strategies as defined by Local Revenue and Planning
Connect with social, search, and email teams to stay abreast of most trends and best practices
Lead and be present at local events to drive subscriptions, top-of-funnel leads and brand awareness
Work With Enterprise Team To Optimize Results
Participate proactively in developing and maintaining standards, tools, and best practices
Work with marketing operations to ensure timely execution of sales efforts such as email communication, onsite ads, and other opportunities that drive sales and engagement
Work with the analytics team to ensure proper tracking of results and to provide explanations as needed
Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies
Education/Certification Requirements
Bachelor's Degree
5+ years of sales and marketing experience
2+ years of subscription sales experience
Experience Required
Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities
Demonstrated experience collaborating with cross-functional teams
History of delivering results and implementing change
Specialized Knowledge Required
Strategic marketing planner
Ability to derive actionable insights from social media metrics and marketing data
Knowledge and understanding of technology, search, new trends, and the latest in social media features
Universal Skills
Strong collaborator
Effective communicator
Self-motivated and capable of managing multiple priorities and tasks
Team player with the ability to work within a multi-tiered environment
Excellent interpersonal skills, and ability to work with diverse personality types
Creative and efficient in proposing solutions to time-critical opportunities
Ability to multi-task and thrive under pressure and deadlines
Technology Expertise or Proficiency
Proficient with Microsoft Office, Project Management tools
Google Analytics
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries
Media Production
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