At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
In this role, you will sit inside of the digital marketing team within the Strategic Marketing department, reporting to the Manager, Interactive Marketing. You will work closely with various internal departments (Artist Development, Creative, Streaming, + more), along with artists, managers, and external partners to create, strategize, and maximize digital opportunities in the marketplace for the entire Warner Music Nashville roster. You will work with an energetic, fast-paced team of people committed to driving awareness and engagement for our artists and their music.
Your role:
The Coordinator, Interactive Marketing is focused on the day-to-day development of Warner Music Nashville artists’ digital properties. You will support the team in conceptualization, development, and execution of social rollouts and fan engagement campaigns. You will take a fans-first approach in acquiring and engaging fans on a daily basis.
Here you’ll get to:
Be responsible for building social rollouts, content curation, pre-release and release Linkfire URLs, and creative conceptualization for Warner Music Nashville artist and label socials
Work with WMX email team to facilitate email marketing sends from start to execution by adding content to Asana email threads, reviewing and facilitating approvals with artist management teams, and approving live tests
You will spearhead the set up of pre and post show tour alert emails and make updates to tour date integration tools as needed
Collaborate with web developers in JIRA to add content to label and artists’ websites, including but not limited to news items, videos, music releases, etc.
Work closely with Streaming team to communicate social support for DSP playlisting to management teams, and collect links + screenshots of live posts
On release nights, you will make sure all web updates go live, artist social banners are flipped, share social assets + suggested copy with staff, and ensure release Linkfire URLs are up-to-date and functioning accurately
Submit Basecamp projects for social assets, video teasers, and other digital needs
Use Sodatone and work with the analytics team to help with social database maintenance, social analytics reporting, and monitoring TikTok playlisting
Responsible for management of WMN label socials and email strategy. Maintain calendar and strategic promotion of key events such as important release anniversaries, holidays, award show nominations and wins, and artist birthdays
Collect content at company sanctioned events and artist showcases to create recap posts to be shared to WMN socials following the event
Willingness and able to interface directly with artists and managers to train and update them on emerging digital tools, provide them with strategic social recommendations, and advise on engagement standard processes within all social platforms
Stay up-to-date on trends and emerging digital tools, including CapCut templates, Canva Pro templates, etc., and provide creative ways to optimize these tools across artist and label social profiles
You will assist the Interactive Marketing Manager in submitting TikTok mapping requests and allowlisting requests across platforms
Work with Interactive Marketing Manager to coordinate promotional graphics, short links, and prize fulfillment for all artist and label sweepstakes
About you:
0-3 years of experience working in digital marketing
Proficiency working with Microsoft Office suite/Google Workspace
Outstanding written and oral communication skills
Organized, meticulous, and efficient
Complete multiple projects quickly with accuracy
Able to write engaging, grammatically correct social and email copy
Creative, collaborative, and innovative
Enjoy working in a fast-paced environment
Enjoy building and fostering relationships across teams, departments, and with external partners
We’d love it if you also had:
Passion about music
About us:
As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Together, we are Warner Music Group: Music With Vision & Voice.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
Salary Range
$20.00 Hourly
Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.