Digital Communications Manager

Position Information

The Office of Marketing and Communications of the Marlan and Rosemary Bourns College of Engineering works hand-in-glove with the Development, Student Affairs, Undergraduate Admissions, and Graduate Division units to ensure we build a community of engineers that delivers on the universal promise of education. We are seeking a Digital Communications Manager to oversee the strategic planning, creation, and management of digital content across various platforms including websites, social media, and digital communications channels. Reporting to the Director of Marketing, the position will collaborate with internal and external teams to promote college initiatives, manage content calendars, and lead a team of student assistants. Additionally, the role involves analyzing and reporting on college rankings, developing marketing campaigns, and managing contact databases of key external audiences. The ideal candidate will possess strong communication skills, experience in digital marketing, and the ability to work effectively within a collaborative environment. This is an on-site position in Riverside, California. A digital portfolio, writing samples, design samples, or sample campaign will be requested of candidates invited to interview. The full salary range for the Digital Communications Manager is $71,100 - $128,700 annually. However, the expected pay scale for this position is $71,100 - $85,500 annually. We base salary offers on a variety of considerations, such as education, licensure and certifications, experience, and other business and organizational needs. Applicants must have current work authorization when accepting a UCR staff position. Currently, we are unable to sponsor or take over sponsorship of an employment Visa for staff. As a university employee, you will be required to comply with all applicable University policies and/or collective bargaining agreements, as may be amended from time to time. Federal, state, or local government directives may impose additional requirements.

Requirements

Educational Requirements

Degree

Bachelor's degree in related area and/or equivalent experience/training.

Requirement

Required

Degree

Preferred fields: Computer Science, Sociology, Data Analytics, or Marketing

Requirement

Preferred

Degree

Education or training in user experience, web design and development and graphics

Requirement

Preferred

Experience Requirements

Experience

4 - 7 years of related experience.

Requirement

Required

Experience

Experience analyzing and reporting performance on websites and various social media channels and making necessary adjustments to meet objectives.

Requirement

Experience

Knowledge and understanding of social media channels, their respective participants, and how to best utilize each channel.

Requirement

Experience

Experience with video production, editing, and finalization of videos.

Requirement

Experience

Experience systematically monitoring conversations and trends, assessing opportunities for and threats to advancing a brand's reputation.

Requirement

Experience

Experience working in a matrix organization/environment.

Requirement

Experience

Experience marketing engineering, technology, or STEM education.

Requirement

Experience

Experience in editing and writing.

Requirement

Minimum Requirements

• Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way.
• Thorough understanding of technical language and requirements of the assigned work.
• Thorough knowledge of content management systems and/or relevant web applications used for web production and organization-specific computer application programs.
• Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives.
• Thorough understanding of organization's processes, procedures, and applicable rules and regulations for web communications.
• Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and/or other state-of-the-art web communication capabilities.
• Thorough interpersonal communication skills.
• Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems.
  
  

Preferred Qualifications

Additional Information

In the Heart of Inland Southern California, UC Riverside is located on nearly 1,200 acres near Box Springs Mountain in Southern California; the park-like campus provides convenient access to the vibrant and growing Inland region. The campus is a living laboratory for the exploration of issues critical to growing communities' air, water, energy, transportation, politics, the arts, history, and culture. UCR gives every student, faculty and staff member the resources to explore, engage, imagine and excel. UC Riverside is recognized as one of the most ethnically diverse research universities in the country boasting several key rankings of which we are extremely proud.

• UC Riverside is proud to be ranked No. 12 among all U.S. universities, according to Money Magazine's 2020 rankings, and among the top 1 percent of universities worldwide, according to the 2019-20 Center for World University rankings.
• UC Riverside is the top university in the United States for social mobility. - U.S. News 2020
• UCR is a member of the University Innovation Alliance, the leading national coalition of public research universities committed to improving student success for low-income, first-generation, and students of color.
• Among top-tier universities, UC Riverside ranks No. 2 in financial aid. - Business Insider 2019
• Ranked No. 2 in the world for research, UCR's Department of Entomology maintains one of the largest collections of insect specimens the nation. - Center for World University Rankings
• UCR's distinguished faculty boasts 2 Nobel Laureates, and 13 members of the National Academies of Science and Medicine.
  
  

The University of California is an Equal Opportunity/Affirmative Action Employer with a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by law. For information about our generous employee benefits package, visit: Employee Benefits Overview

Job Description Details

Generic Scope

Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions.

Custom Scope

Uses skills as a seasoned, experienced digital communications professional to produce design and layout for a variety of non-routine and moderately complex web site applications; ensure search engine optimization; and develop social media platforms. Demonstrates a full understanding of industry practices and organization policies and procedures. Demonstrates good judgment in selecting methods and techniques for obtaining solutions.

Department Custom Scope

Reporting to the Director of Marketing, the Digital Communications Manager will plan, create, edit, update, and manage websites, social media, and digital communications (SMS, email, online platforms, etc.) for the Bourns College of Engineering. The Digital Communications Manager will work collaboratively with college and university teams, including development, international relations, the Career Center, information technology, and various other internal and external entities, to promote the campaigns, programs, and initiatives supported by the college. The Digital Communications Manager will manage a content calendar and lead a team of student assistants responsible for the tactical implementation across websites, social media platforms, digital asset creation, and campaign creation and curation designed to meet the college's goals. This position will provide ongoing analysis and reporting of college, department, and peer rankings such as U.S. News & World Report and CSRankings.com to gauge trends, identify next steps for continued ranking improvement, and develop messaging campaigns and marketing collateral to support and elevate reputations among peers. Additionally, the position manages the college's contact databases of key external audiences, including current students, alumni, parents, partners, donors, and peers at engineering colleges. In this role, this position will serve as the primary liaison to numerous teams across the UCR campus and work collaboratively with BCOE colleagues, UCR information technology professionals, and external partners.