Global Marketing Manager, Health Equity Acute Care Monitoring

Careers that Change Lives

The Global Marketing Manager provides effective marketing management of social programs, focused on equitable device performance, to solidify lasting market differentiation of products, brand, and clinical impact of the blood oxygen management franchise. The candidate will have a strong understanding of commercial marketing, including competencies in: clinical and technical value assessment, meaningful content generation, and thought leadership programs to build and execute a commercial strategy that drives top line revenue.

The Global Marketing Manager will be responsible for the ongoing strategy to reduce disparities in care through equitable device performance where they will translate market, clinical, and technical knowledge into tangible outputs including robust written and visual content, clear messaging, prioritizing partnership/speaking opportunities, fostering advocates, PR planning, customer engagements, and sales enablement tools.

The Global Marketing Manager must be detail-oriented and self-motivated, with strong cross-functional team collaboration capabilities, and excellent communication skills (both oral and written). The Global Marketing Manager will report to the Blood Oxygen Management Global Marketing Director, Acute Care Monitoring.

Acute Care Monitoring is based in Boulder, Colorado. This role is open to remote within the United States for exceptionally qualified candidates.

A Day in the Life

Ability to think strategically and participate actively in decisions using internal and external data, promote cross-functional collaboration, deliver unified messaging, expand thought leadership, and presentations to senior management.

STRATEGY DEVELOPMENT & EXECUTION

• Development of key commercial market strategies, including barrier management strategies, competitive strategies, launch strategies, branding, and support of regional campaigns.
• Works with cross-functional teams, with input from Regional marketing partners to develop, communicate and execute PM marketing plan, including any campaign and product launch support.
• Ensures proper segmentation of target audience and unique value proposition is identified and resonates with customer segment.
• Responsible for timely and frequent communications to the Regional Marketing teams on best practices, implementation strategies and tactics to increase brand awareness.
• Creates relevant sales and marketing assets as needed, collaborates with digital marketing team on strategy and execution, including demand generation campaigns and website development, digital asset development.
• Works in conjunction with entire Patient Monitoring Global Marketing team to align strategy with evolving healthcare dynamics in the global marketplace.
  
  
  

MARKET KNOWLEDGE & DEVELOPMENT

• With media outlets, clinical observations, society engagements, expert discussions: understand societal and clinical positions, language, actions, and objectives.
• With market research, competitive intelligence: keep abreast of key market drivers, trends and changes in the competitive & commercial landscape.
• Understand technology in literature, clinical use, market-fit, and laboratory testing
• Participate in industry technical meetings, standards committees and conferences to represent Patient Monitoring interests and identify opportunities for differentiation.
• Maintain contact with global customers and regional marketing partners to stay abreast of changing customer needs.
• Collaborates with Global Marketing & Medical Affairs to develop and commercialize clinical/economic evidence.
  
  
  

CAMPAIGN DEVELOPMENT & LAUNCH

• Works within organization to develop campaign objectives, priorities, messaging, content, and key metrics
• Support integrated marketing plan and execution as well as support agency partner direction and progress
• Develop and support engaging assets and content to drive thought leadership
• Responsible for development of project budgets and control of spend within approved levels
  
  
  

TRAINING

• Partners with Global Sales Training department to develop and implement sales training curriculum and content for Regional teams
• Partner with Customer training – Work with Global Sales Training and Professional Clinical Education (i.e. PACE) to develop and implement product training, in-servicing & clinical education programs
• Global travel approximately 25%
  
  
  

Must Have: Minimum Requirements

• Bachelors degree required
• Minimum of 7 years of relevant experience, or advanced degree with a minimum of 5 years relevant experience
  
  
  

Nice to Have

• Thorough understanding of executional aspects of marketing: Advertising and promotion program management, segmentation and positioning, content management systems
• Experience with health equity initiatives or social impact programs
• Working understanding of financial documents- Income statements, expense budgeting, financial decision-making methods
• Working knowledge of clinical care settings
• Excellent communication and presentation skills
• Strategic agility and structured thinking, intellectual curiosity is a must. Ability to generate helpful data and turn detailed and obscure data analyses into succinct, useful strategic insight.
• Ability to develop and see big picture vision yet remain grounded in what we can execute to get there
• Ability to achieve results by working cross-functionally and collaboratively across a matrix organization, including scoping and managing projects with cross-business unit teams.
• Self-starter, comfortable taking initiative and leading/project managing multiple projects at once.
• Strong written and oral communications.
• Strong project management skills and tangible experience achieving results.
• A solid understanding of the healthcare continuum across the globe.
• Naturally curious with a demonstrated track record of learning and using that knowledge to advance the business goals.
• Experience with asset management tools and process such as Workfront and Veeva
• Experience within the Monitoring / Respiratory industry
  
  
  

About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager, recruiter or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)

Medtronic Benefits And Compensation

A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Learn more about our benefits here .

This position is eligible for a short-term incentive plan. Learn more about Annual Salary and Medtronic Incentive Plan (MIP) on Page 6 here .

The provided base salary range is used nationally in the United States (except in Puerto Rico and certain CA locations). The rate offered is compliant with federal/local regulations and may vary by location.