Overproof is looking for an Inbound Sales Development Representative to join our team. If you have a proven track record in nurturing and qualifying leads to generate pipeline in B2B SaaS, and would love to play a role in helping spirit brands succeed, this role could be perfect for you.
What You’re Selling: Overproof is the leading AI-driven business intelligence and strategic planning platform for the beverage alcohol industry. The role involves selling Overproof and Tastings, our data-driven tools that help enhance market presence and optimize marketing and sales strategies for clients in the alcohol sector, including spirits, beer, wine and RTDs.
Your Target Market: Small- and medium-sized beverage alcohol brands with distribution in the United States and/or Canada.
Responsibilities:
Targeting and profiling: Segment inbound prospects and create campaigns to identify and penetrate key accounts and individuals/stakeholders within the beverage alcohol industry
Discovery: conduct discovery calls with prospects; obtain key information about their business including distribution network/coverage, team composition, and sales and go-to-market strategy
Needs Identification: identify what the prospects' goals and challenges are, what their decision-making timeline is and present solutions to begin the sales cycle
Education: Educate and and provide value to prospects leading to hand-off to sales teams
Qualifying: Follow-up on inbound marketing leads and identify qualified opportunities providing appropriate levels of information at the right time for interested prospects
Nurturing: Nurture new marketing leads by educating and developing prospects until they are ready to speak with a sales rep
Appointment Setting: Set up product demo meetings for the sales team when a lead reaches a qualified stage
Collaboration: Continuously collaborate with sales and marketing team members on strategic sales approach and optimizing campaigns
Record-keeping: Ensure successful follow-through of sales cycle by maintaining accurate activity and lead qualification information in CRM application
Product Knowledge: Maintain an intermediate understanding of product features, benefits, and use cases.
Continuous Learning: Stay informed about industry trends, competitor products and market dynamics.