Marketing Communications Leader

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Job Description:

We are seeking a dynamic and experienced Marketing Communications Leader to join our team. The ideal candidate will have over 10 years of experience in learner data management, content creation, and campaign execution. This role requires a deep understanding of various marketing tools such as D365 Marketing, Marketo, and Adobe Experience Manager (AEM) to effectively run and manage marketing campaigns. The Marketing Communications Leader will be responsible for overseeing day-to-day communications and operations within our BPO company.

Key Responsibilities:

• Campaign Management: Plan, execute, and optimize marketing campaigns using tools like D365 Marketing, Marketo, and AEM.
• Content Creation: Develop and manage high-quality content for various marketing channels, ensuring alignment with brand guidelines and marketing strategies.
• Data Management: Oversee learner data management processes to ensure accurate and effective use of data in marketing campaigns.
• Communications: Lead the development and implementation of internal and external communication strategies.
• Operations Management: Manage day-to-day marketing operations, ensuring smooth execution of all marketing activities.
• Team Leadership: Mentor and lead a team of marketing professionals, fostering a collaborative and innovative work environment.
• Performance Analysis: Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
• Stakeholder Engagement: Collaborate with cross-functional teams and stakeholders to align marketing strategies with business objectives.
  
  

Qualifications:

• Experience: Minimum of 10 years in marketing communications, with a focus on learner data management, content creation, and campaign execution.
• Technical Skills: Proficiency in D365 Marketing, Marketo, and Adobe Experience Manager (AEM).
• Leadership: Proven experience in leading and managing marketing teams.
• Communication: Excellent verbal and written communication skills.
• Analytical Skills: Strong analytical and problem-solving abilities.
• Education: Bachelor s degree in marketing, Communications, Business, or a related field. A Master s degree is a plus.
  
  

Preferred Skills:

• Experience in the BPO industry.
• Knowledge of additional marketing tools and platforms.
• Ability to adapt to a fast-paced and dynamic work environment.