Marketing Specialist

Cooley Group is seeking a Marketing Specialist to join our Team.

We are looking for a teammate to manage cross-functional efforts to expand Cooley’s brand awareness, improve our customer engagement, and enable greater lead generation through marketing campaigns and initiatives. Cooley Group is a manufacturing company with a diverse range of products spanning six business units: Health Healthcare, Containment, Waterproofing, Print Media, Sign & Shade, and Custom Solutions. Each business unit requires its own marketing strategy and execution requirements. The Marketing Specialist will be responsible for directing these efforts for all 6 business units.

At Cooley Group, the Marketing Specialist will report to the Business Architecture & Change Management Team, the team at the center of our corporate strategic initiatives. As a mid-size manufacturing company with facilities in Rhode Island, South Carolina, and Ontario, Canada, we require a marketing manager who is agile and adaptable; someone not only willing to change, but motivated by it.

RESPONSIBILITIES:

• Define, develop, and execute a marketing strategy for each of Cooley’s business units: Healthcare, Containment, Waterproofing, Print Media, Sign & Shade, and Custom Solutions.
• Collaborate with the Business Architecture & Change Management Team to expand Cooley Group’s overall brand recognition and social media presence.
• Maintain a marketing calendar and annual marketing budget that accounts for all 6 business units.
• Project manage marketing projects to strict deadlines.
• Collaborate with our external partners and vendors to direct the execution of our marketing collateral (including sell sheets, brochures, samples, and other sales tools).
• With the help of vendors, coordinate the strategy and execution of our participation in tradeshows, and other industry networking events.
• Collaborate across departments to further the company’s strategic goals and meet sales objectives.
• Maintain and develop our website strategy in collaboration with our web team.
• Measure the effectiveness of our marketing and sales initiatives using market research and performance analytics. Present this data to the Executive Team bi-annually.
• Perform additional duties as requested.

MINIMUM REQUIREMENTS:

• 2+ years of marketing, sales, or advertising experience
• Preference for B2B marketing experience
• BS/BA in Marketing or related field of study, or equivalent experience
• Demonstrated communication, collaboration, and presentation skills
• Ability to reflect on the effectiveness of a given strategy and rework the approach whenever necessary.
• Strong attention to detail
• Willingness to learn on the job.
• Collaborative
• Willingness and ability to travel on a limited basis across the US and Canada

ABOUT US:

Cooley Group is an award-winning corporation, renowned not only for our state-of-the-art product solutions and advanced manufacturing technology, but also for our commitment to our people

Competitive benefit packages include:

• Health, dental, vision,
• STD and LTD, AD&D and Life insurance
• Financial Retirement Programs Health and Wellness Programs
• Community Involvement Programs
• Employee Assistance Program

Cooley prides itself on maintaining a safe, friendly, team-oriented work environment complete with mentorship programs and support networks

Cooley is committed to the economic prosperity, environmental sustainability, and social responsibility of the communities where our employees live and work

Hybrid work model is optional for this role

Learn more at cooleygroup.com. We look forward to hearing from you!

Cooley Group, Inc. is an equal opportunity employer. Accommodation for disabilities is available for all parts of the recruitment process. Applicants must make their needs known in advance.