PR Manager, Financial & Corporate

PR Manager, Financial & Corporate—ABA Centers of America

Fort Lauderdale, FL

About ABA Centers Of America

ABA Centers of America is a healthcare startup experiencing steady growth while revolutionizing the autism care field. We provide ABA (Applied Behavior Analysis) therapy and diagnostic services to our clients and families in our centers, in homes, and in the community. We are currently in 9 states with over 30 clinical service areas, and our roadmap will bring us to 10 states and more than 50 clinical service areas over the next 12-24 months. We have the resources and talent usually found at a more mature organization, including fully staffed teams to support marketing, IT, accounting, and clinic growth.

Growth Opportunity

If you're experienced in media relations, particularly in the financial sector, and looking for an exciting challenge where you can help shape a growing organization, ABA Centers of America may have the perfect position for you. This is an exciting time to be a part of our company as we grow to become the nation’s leading commercial autism care provider!

ABA Centers of America is seeking a PR Manager—Financial & Corporate, to target the business and financial sectors of media for a near-term placement into multiple high-domain authority business publications, such as Inc., Bloomberg Businessweek, Forbes, etc. Ideally, we are seeking to place stories aimed at the billion-dollar investment finance community about the company's impressive business achievements in the healthcare/autism-care space.

What You'll Do

• Use existing media relationships to produce near-term media placements within high-profile business publications, such as Inc., Bloomberg Businessweek, Forbes, etc.
• Cultivate and maintain relationships with reporters, editors, and bookers at key media publications, outlets, programs, etc.
• Proactively pursue positive stories, targeting all forms of media: broadcast, digital, podcasts, print, etc., as appropriate for each opportunity that will enhance our brand visibility within the business and finance community as well as the broader autism care industry.
• Develop and execute media campaigns, press releases, and pitches targeted at relevant industry publications, as well as mainstream national and local media outlets.
• Develop thought-leadership content to establish our company as a leader in the autism care industry, particularly within the business and finance domain.
• Create high-quality articles, blog posts, and other content pieces that highlight our expertise, innovative approaches, and impact in the field.
• Assist in identifying and securing speaking opportunities at relevant industry conferences, events, and webinars.
• Measure and evaluate communication efforts.
• Prepare comprehensive reports highlighting key performance indicators, audience engagement, media coverage, and recommendations for continuous improvement.

Requirements

Education/Experience and Other Requirements

• 5 years working in a public relations or corporate communications function.
• Bachelor’s degree.
• Previous agency experience is a plus.
• Experience writing, editing, and proofreading marketing and/or press materials.
• Familiarity with media database platforms (Cision, Muckrack, etc.).
• Ability to work in downtown Fort Lauderdale, as this will primarily be an in-person position.
• Ability to maintain clean background/drug screenings and driving record.

Expertise Needed

• Strong understanding of the finance and general business sectors of media.
• High level of professionalism, integrity, and discretion in handling sensitive financial information.
• Able to stay abreast of current news and trends within the healthcare and general business sector of media.
• Superior written and verbal communication skills.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint, etc.).
• Ability to multitask, prioritize, and problem-solve in a deadline-driven environment.
• Detail and service-oriented with the ability to manage multiple projects successfully.

Summary

Benefits

• 15 days of paid time off (more added with tenure)
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
• Medical, dental, vision, long-term disability, and life insurance
• Generous 401(k) match up to 6%

ABA Centers of America Culture

ABA Centers of America is determined to maintain its startup culture with a team of seasoned professionals working toward a shared vision of creating the nation’s leading provider of autism care. All our decisions are data-informed, mission-driven, and client-centric.

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