Description: DSI is searching for a Senior Copywriter who will be responsible for writing and developing product and packaging copy beauty categories, with an emphasis on branding and benefits language. The Senior Copywriter will have a comprehensive understanding of the target customer and be passionate about the beauty world. Responsibilities:
Develop and own brand-right product and packaging copy for an evolving the Mist, Lip, Natural Beauty, gifting, and body care categories and their adjacent assortments.
Creatively convert perception and claims testing into meaningful copy; deliver nuanced language across packaging, romance, positioning, and PDP.
Partner with merchant and product innovation team to understand business point of view; advance and maintain category tone, brand codes, and style guide.
Work with regulatory, legal, and safety teams to secure clearances for product naming, benefit and packaging claims, art-copy lockups, and directions for use.
Collaborate with design team to establish an intentional balance of art and copy that creatively addresses and fulfills evolving product briefs.
Present and provide clear and concise product copy that informs and inspires marketing initiatives, gifting assortments, and additional storytelling levers.
Proof artwork releases with great attention to accuracy and detail
Support brand voice partners by proofing email, site, and social copy as needed.
Track copy trends throughout beauty and self-care markets and within culture; serve as language expert and present patterns to teams.
Conduct regular store visits to ensure familiarity with the business and to maintain customer intimacy.
Requirements:
Bachelor's degree in Journalism/Communications/Marketing or equivalent field.
5+ years' experience in body care, skin care, cosmetics, or similar category where claims language is regulated; beauty experience is a plus.
Ability to translate benefits into clear product stories; brand-building is a plus.
Strong collaboration and teamwork orientation; ability to work cross-functionally with other internal departments toward the development of successful launches.
Excellent written and verbal communication skills with attention to detail, accuracy, and thoroughness.
Ability to meet deadlines within a fast-paced environment.
Open-minded, flexible, patient and team-focused.
About Diversified Systems Founded in 1990, Diversified Systems is an award-winning Technology Services corporation providing all levels of IT project consulting services nationwide. DSI is headquartered in Columbus, Ohio with regional offices in the American Midwest and East Coast. We offer our consultants a number of flexible and competitive compensation benefit packages.
Diversified Systems is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations.
Diversity, Equity and Inclusion DSI values authenticity and is committed to making sure our employees and partners are valued and respected. At DSI, we believe building a diverse culture is important because we know when people work together, we can achieve better results as a team. DSI realizes that everyone comes from various backgrounds. We celebrate these differences because our employees are our greatest asset as we strive to best meet the needs of those we serve. As part of our ongoing efforts, DSI is focused on advancing equality, diversity, and inclusivity by setting high standards to continually evolve our culture. This includes but is not limited to recruiting, community involvement, client delivery, and career development.
Seniority level
Entry level
Employment type
Contract
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Information Technology & Services
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