Senior Lifecycle Marketing Manager

Join our dynamic marketing team as a Senior Lifecycle Marketing Manager!

We are looking for a dedicated professional who is skilled in crafting compelling email campaigns that not only attract new users but also enhance customer engagement and retention. Your role will be pivotal in driving the success of our communications across various business units.

What You’ll Do - Job Responsibilities

• Develop and implement comprehensive lifecycle marketing strategies to drive customer acquisition, retention, and upselling.
• Design, test, and optimize email marketing/SMS campaigns tailored to customer segments at different stages of their lifecycle.
• Utilize advanced segmentation and personalization techniques to enhance user engagement and conversion rates.
• Collaborate with cross-functional teams (including product, creators, analytics, and customer service) to ensure messaging consistency and alignment with broader marketing objectives.
• Monitor customer behavior and lifecycle changes to continuously optimize campaign performance and customer satisfaction.
• Plan and execute multi-channel marketing campaigns (email, social media, web, mobile).
• Produce engaging marketing materials with content creators and designers.
• Stay current with industry trends and apply best practices to enhance marketing efforts.
  
  

What You’ll Bring - Qualifications And Skills

• Minimum of 5-7 years of experience in digital marketing, specializing in email marketing, customer retention, or lifecycle marketing.
• Proficient in email service providers, marketing automation platforms, and CRM software.
• Strong understanding of customer segmentation strategies and data analysis.
• Excellent skills in communication, organization, and leadership, capable of managing cross-functional teams and external partners.
• Understanding of digital marketing regulations, including data privacy laws.
• Preferred: Certification in marketing automation tools.
• Ability to work under tight deadlines and manage multiple projects effectively.
• Able to work flexible hours based on business needs.
• Must have unrestricted access to work in the U.S.
  
  

What You’ll Be Part Of

Playboy, part of parent company PLBY Group, is the iconic global lifestyle brand that celebrates creative freedom, artistic expression, sexual empowerment and pleasure for all. The company’s core products today are its premium digital creator platform – an exclusive and safe paywall creator platform for the world’s most creative, daring, sexy, fun and thoughtfully rebellious creators, and its global merchandising business. Playboy’s sister company, Honey Birdette, is a rapidly growing luxury lingerie and sexual wellness brand with retail outlets across the US, Australia and the UK.

What We Offer

• Competitive medical,dental, and vision insurance plans with FSA/HSA and Dependent Care FSA options.
• Generous Family and Parental Leave Policy
• Pet Insurance for those who need it too!
• Dedicated Health and Wellness resources including Employee Assistance Program and Equinox membership subsidy.
• Pre-tax Transportation/Commuter Benefits options
• Employee Resource Groups
• 401K program with Company match
• Flexible Time Away Plan
• Professional growth opportunities
  
  

The pay range for this position at commencement of employment is expected to be $100k-$140k annually however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

Job Conditions

Candidates understand that PLBY’s brands are focused on creative freedom, artistic expression, and sex positivity. As a result, you understand that the business concept is based partly on sex appeal, nudity, and/or sexual wellness products.

Candidates also acknowledge and understand that before accepting employment with the Company, they have been advised that they may be exposed to: individuals in sexy and/or sexually provocative clothing, either in person or in photographs or videos; lewd and/or obscene language; depictions of lewd, risqué, intimate or explicit acts or behaviors; conversations and discussions about sex, sexuality and the human anatomy; conversations and discussions where vulgar language may be used, and where sexual jokes and innuendo may be expressed in their presence.

Candidates acknowledge that they do not find the job duties or work environment as described to them above to be offensive, intimidating, hostile or unwelcome. However, they acknowledge and understand that nothing herein shall prevent them from notifying the Company if they are exposed to conduct of any type, including the Conduct described herein, with which they feel uncomfortable, and that if at any time they are exposed to conduct they find offensive and/or that makes them feel uncomfortable while they are performing their job duties, they agree to immediately contact a manager or People Ops.

Equal Employment Opportunity

Please note this job description is intended to convey information essential to understanding the scope of the job and the general nature, level, and expectation of the work to be performed. It is not designed to cover a complete list of qualifications, skills, efforts, duties and responsibilities or activities associated with this position, as they may change at any time, with or without notice.

PLBY Group is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. The right talent for us innately embodies our values. Come as you are.