Kenny Flowers is a clothing and lifestyle brand putting a fresh spin on tropical shirts, swim and beachwear. Kenny Flowers is all about embracing the feeling of vacation, every day. Whether it’s a long weekend, an Aloha Friday at the office, a pool party, a festival, a night out, or a backyard barbecue, we want you to have endless options to always look & feel good out there.
Learn more about Kenny Flowers at: https://www.kennyflowers.com/
About the Role
Kenny Flowers is looking for an experienced Social Media Marketing Manager to join our small, driven team. As a growing D2C business, we are seeking someone who can elevate our brand to new heights by connecting with future customers and deepening our relationship with existing ones. Your role will be pivotal in scaling Kenny Flowers into a leading lifestyle brand across the nation.
As our Social Media Manager, you will spearhead our social media presence. This is a multifaceted role that demands creativity, strategic thinking, drive and a finger on the pulse of social media trends. You will collaborate with our marketing team to implement effective strategies across various platforms such as Instagram, TikTok, YouTube and Pinterest.
The ideal candidate for this position is someone who is a natural with the iPhone and embodies the spirit of social media and content creation. With extensive experience in the realm of social media, you have a deep understanding of what makes content engaging, entertaining and shareable. Your expertise isn't just limited to posting; you know the ins and outs of customer interactions, influencer marketing and have a track record of running successful influencer campaigns.
For you, social media isn't just a platform - it's the world we live in - and a landscape you navigate daily, staying ahead of trends, analyzing shifts in the digital world, tracking data and continuously crafting compelling content. Your experience ideally includes working with an e-commerce fashion brand, where you've honed your skills in tying social media strategies to tangible engagement and sales results.
KEY RESPONSIBILITIES:
Content Creation and Management: Craft and oversee engaging content tailored to each social media platform, aligning with our brand's voice and aesthetic. Responsible for capturing, editing and posting this content.
Trend Analysis: Stay ahead of social media trends and incorporate innovative approaches into our strategies to engage new and existing audiences.
Engagement and Interaction: Monitor our social media channels, engaging with our community, managing inquiries, and fostering a positive brand experience every day.
Channel Growth and Audience Expansion: Take charge of growing our 115k+ social media audience by increasing reach, enhancing engagement, and consistently meeting or exceeding key performance indicators (KPIs). Implement strategies to attract and retain followers, turning them into loyal brand advocates.
Sales Generation and Website Traffic: Responsible for leveraging social media platforms to generate sales and drive traffic to our website. Implement targeted strategies to convert followers into customers, optimizing social media content and campaigns for direct impact on sales and website engagement.
Cross-Platform Coordination: Develop a cohesive content calendar across all platforms, ensuring brand consistency and effective campaign execution.
Reporting and Analysis: Provide insightful reports on campaign performance, contributing to the continuous improvement of our strategies.
Creative Input: Actively participate in the marketing team, bringing forward innovative ideas to elevate Kenny Flowers' brand presence.
QUALIFICATIONS:
Experience: Proven track record and 2-5 years experience in social media management and influencer partnerships for a fashion and e-commerce brand.
Skills:
Exceptional organizational, communication, and creative skills.
Proficient in social media marketing, including affiliate marketing, influencer marketing and digital marketing.
Highly proficient in content capture with the ability to create compelling content tailored for social media and advertisements.
Excellent editing skills and proficiency in editing reels using in-app editing software, CapCut, Adobe Premiere Pro, or similar tools.
Deep knowledge of Canva and other design platforms and a keen design eye.
Ability to swiftly adapt to and implement trends into our social media content in a creative way.
Familiar and/or eager to work with programs like LTK and Social Snowball
Education: Bachelor’s degree in marketing, communications, advertising, or a related field.
Technical Proficiency: Familiarity with tools like Google Drive, Later, Canva, Figma, Shopify, Adobe Suite, video editing software.
Attributes: Self-motivated, responsible, and creative. Eager to contribute to a growing company and embody the Kenny Flowers lifestyle.
WHO YOU’LL WORK WITH:
In this role you will report to the Marketing Director and work closely with the marketing team, including the CEO and Head of Women's, to implement effective and top tier marketing campaigns.