The VP of Digital will lead digital marketing & media strategy and execution that aligns with the overarching business goals of driving customer engagement and brand loyalty. The ideal candidate will possess strong thought leadership, demonstrating an ability to drive strategic initiatives and inspire innovation. This role has ownership of the Digital Marketing budget/P&L, department goal setting/KPIs, CRM, Paid, Owned and Influencer Marketing. We are seeking a candidate with a demonstrated record of leading large teams, is creative, and collaborative with a strong ability to work well across a large matrixed organization both cross departmentally, with agency partners and senior executives.
Job Responsibilities
Through an understanding of customer segmentation, behavior, and analytics, this role will develop and implement a digital marketing and retail media strategy.
Collaborate with agency partners and key stakeholders to review, prioritize, and make recommendations to enhance digital customer experience that will drive efficiencies, streamline processes, and create solutions for customer pain points.
Drive customer acquisition and demand, traffic to company stores, website, mobile app, social pages, and event attendance.
Develop retail media network strategy that aligns to business objectives.
Partner closely with Operational Marketing and Creative teams to ensure brand alignment and consistency across digital customer touchpoints.
Monitor customer, market, and competitor activity and provide feedback and recommendations to elevate digital strategies.
Manage the Digital Marketing P&L/budget as well as goal/KPI setting.
Develop analytics, metrics, and processes to measure and manage digital campaign performance and digital customer engagement, providing data-driven, informed decisions.
Build and shape a diverse, highly effective team across métiers of CRM, Social and Media
Use critical thinking to troubleshoot issues with the team and provide innovative solutions to problems.
Job Requirements
5+ years of experience working in Digital Marketing/Media preferred.
Previous Sr management experience required.
Powerful and effective presentation and storytelling to translate the big picture into actionable plans.
Experience supporting global brand or working in the professional beauty industry preferred.
In-depth knowledge and experience with digital technology, user trends, content development, and digital marketing