Job Description:As a VP of Advertising at TAG Strategies, you will play a pivotal role in shaping the advertising strategy for our clients. We are seeking an experienced and strategic-minded professional with a minimum of 3-5 years of advertising experience. Your primary responsibilities will include:
Campaign Strategy: Develop and execute comprehensive advertising campaigns that align with our clients' goals and objectives, with a strong focus on fundraising, direct response, voter contact, and persuasion.
Platform Expertise: Utilize your expertise in advertising platforms such as Facebook, Google, and programmatic advertising to optimize campaign performance and reach.
Ad Tech Proficiency: Leverage your knowledge of Demand Side Platforms (DSPs) and ad servers to effectively manage and optimize ad placements and creatives across multiple verticals.
Data-Driven Decision Making: Analyze campaign performance data and make data-driven recommendations to improve ROI and campaign effectiveness.
Qualifications
Bachelor's degree.
Previous Advertising Experience Is Required.
Minimum of 3-5 years of experience in advertising, preferably in political marketing or a related industry.
Proven expertise in Facebook Ads, Google Ads, programmatic advertising, and DSPs.
Strong analytical skills and the ability to interpret data to make informed decisions.
Exceptional leadership and team management skills.
Excellent communication and presentation skills.
A passion for politics and a commitment to TAG Strategies' mission.
Seniority level
Director
Employment type
Full-time
Job function
Management, General Business, and Finance
Industries
Online Audio and Video Media, Venture Capital and Private Equity Principals, and Staffing and Recruiting
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