Website Manager

#hybrid This position does require the candidate to work a hybrid schedule.

The Retail Website Manager oversees the overall functions of VeraBradley.com and VeraBradleyOutlet.com operations, always keeping the customer experience a priority. The web manager will implement SEO strategies to increase engagement, improve search results, and increase traffic and overall conversions. This leader is passionate and sets the tone for the high energy & fast paced environment of the eCommerce team.

ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Evaluate, monitor, and implement optimization of content, images, and all elements on the website to ensure a seamless user experience.
• Plan and audit content on the website on a regular basis and connect with key stakeholders to ensure content is accurate, timely and relevant.
• Continually work to improve the performance and functionality and optimize content on the website to ensure a seamless user experience.
• Identify performance issues and resolve with input from UX and IT teams
• Maintain and improve functionality of the website (site search, navigation, broken links, load times)
• Using SEO best practices, implement changes throughout the website to improve and demonstrate results, increase traffic and overall conversion.
• Implement AI tools to improve website search results and implement changes
• Advise content creators on best practices for SEO on web
• Manage GA tools in conjunction with eCommerce data analyst to make improvements to website experience
• Develop short, long-term plan for web maintenance and optimization
• Develop weekly, monthly, and quarterly reports demonstrating outcomes from website improvements
• Seek out and take advantage of opportunities for professional development and stay attuned to the evolution of AI and website trends
• Lead, Manage, and Set objectives for the Website Team.
• Provide leadership and guidance to the Website Team, fostering creativity and growth.
• Responsible for managing schedules for all Website Team Members
• Conducts regular team meetings.
• Provide timely, accurate and complete reports on the operating condition of eComm Operations.
• Spearhead the development, communication and implementation of effective growth strategies and processes.
• Create and maintain strong partnerships with external agencies and vendors to support Website initiatives.
• Confer with the VP of Marketing & Ecommerce to develop methods and procedures to increase sales, expand markets, and promote business.
• Monitor and analyze market trends, consumer behavior, and competitor activities to identify new opportunities and potential threats.
• Develops problem solution and implements corrective actions.
• Review inventory and sales records to prepare reports for management and key stake holders.
• Establish and implement policies, goals, objectives, and procedures.
• Responsible for partnering with Creative team to ensure the retail website imagery is consistent with brand standards.
• Works with outside vendors to maximize SEO and sales traffic to retail website.
• Track, analyzes, and reports on key operational metrics.
• Responsible for partnering with IT for management and upkeep of all aspects of the back end of the website.
• Collaborate with team members from other departments such as merchandising, merchandise planning, marketing, and product development.
• Generate reports daily, weekly, monthly, and quarterly for leadership that quantify improvements to the website
• Monitor the website for security breaches and respond appropriately and troubleshoot to resolve issues.
  
  

Education And/Or Experience

• 8+ years of experience in digital/ecommerce website management (Shopify Platform experience a plus!)
• Working knowledge of Google Analytics (strong GA4 experience)
• Track record of leading high performing growth-oriented ecommerce teams.
• Experience with site merchandising and ability to determine impact of changes
• Demonstrate EQ to influence decision making without necessary authority.
• Working knowledge of customer journey best practices to ensure optimal customer experience
• Ability to support A/B tests to find conclusive results that drive change.
  
  

Knowledge, Skills, And Abilities

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Excellent written and verbal communication skills with the proven ability to set and communicate team priorities
• Collaborative while able to influence, lead and build productive teams and cross-functional relationships
• Ability to develop rapport and credibility with senior management and others across the organization
• Proven leadership and managerial skills with the ability to provide performance related feedback
• Stimulates new ideas and initiatives to resolve complex problems through encouraging others to challenge current approaches/methods
• Recommends best practices and utilizes industry knowledge to improve products, processes and services
• Able to articulate a clear vision of where the organization is heading and how associates can make a difference
• Proven ability to make business decisions that are consistent with the brand and company objectives
• High level of planning and analytical skills to track performance using financial metrics with a strong aptitude in retail math and forecasting methodolgy
• Exceptional organizational skills with demonstrated ability to prioritize workload, and concurrently manage multiple projects
• Leads the way for change across organization by motivating and engaging peers and staff to support and facilitate change
• Creates a supportive environment for associates to demonstrate new capabilities and behaviors. Shapes developmental roles and stretch assignments to balance individual and organizational needs.
• Advocates movement of talent throughout organization. Identifies top talent to build succession pipeline
• Contributes to the development of the functional strategy; executes business plan
• Excellent PC skills including Word and Power Point, advanced Excel
  
  

ENVIRONMENT & PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Office environment utilizing a computer over 75% of time; utilization of office desk - sitting, reading, listening or speaking
• Strong sensory skills, such as good eyesight, good hearing, and dexterity
• Occasional travel for Company business
  
  

We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future.

Health Benefits

VRA offers a variety of medical, dental and vision programs to meet your family’s health care needs.

• Medical plan options including both a HDHP/HSA plan and a PPO plan
• A no premium medical plan for employee only coverage
• Dental
• Vision
• Flexible spending accounts
  
  

Survivor Benefits

Life insurance provides peace of mind for your family should the unexpected happen.

• Employer provided 2X your salary in life insurance
• Accidental Death and Disability insurance
• Voluntary life insurance for you, your spouse and your children
  
  

Income Protection

If you are unable to work due to illness or injury VRA provides several programs to protect your income at no cost to you.

• Short-term disability
• Long-term disability
• Paid family medical leave
  
  

Retirement Plan

The VRA 401k plan helps you accumulate savings for retirement

• 401k with generous company match, immediate vesting (age and service requirement)
• Strong line up of professionally managed funds
• Safe-harbor plan design
  
  

Paid Time Off

Enjoy generous time off programs.

• Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more
• 9 paid holidays a year
• Paid bereavement leave
  
  

Give Back Opportunities

VRA offers the opportunity to serve your community.

• Voluntary Time Off
• Matching charitable donations and leadership grants
  
  

Holistic Wellness

• Access to a variety of financial, physical, and mental wellness experts
• Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services
• Opportunities for leadership development, skill development and career advancement 
  
  

Product Discount

• Generous employee discount on Vera Bradley and Pura Vida products
  
  

Ancillary Benefits and Programs

• Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility
  
  

Equal Opportunity Employer/Vets/Disabled

Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer. For more information, please click the following links:

Vera Bradley's Equal Employment and Affirmative Action Policy

Know Your Rights: Workplace Discrimination is Illegal (in English)

Know Your Rights: Workplace Discrimination is Illegal (in Spanish)

Pay Transparency (in English)

Pay Transparency (in Spanish)

E-Verify Participation Poster

Right to Work Poster (English)

Right to Work Poster (Spanish)

California Privacy Notice

If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to applicationassistance@VeraBradley.com. Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.

Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.