3P Partners’ Post

What’s new this week with CPG brands? Let’s celebrate the wins from emerging brands! 🛒 Retail Rollouts - 🌱Soom Foods steered by Amy Zitelman impressively increased its retail presence from 2,250 to 3,300 doors, spreading high-quality tahini across various US retailers. - 🥥 The Coconut Cult excitedly announces the availability of its Original and Chocolate Mousse products in all Whole Foods across the nation, a significant leap from 6 to 11 regions. - 🍫 SANS Barled by Nathan Gordon has made a notable entry into Costco's Bay Area Region, with an ambitious start including demos in 30 locations. - 🥐 Flings founded by Dino Vassiliou, marks its impressive debut in over 500 Target stores nationwide, highlighting the brand's significant retail expansion. 🚀 New Product Launches - 🍦 True Scoops under Shelley Marshall's guidance, launched Milkshake Kits, building on the success of their holiday ice cream sandwiches, targeting diverse gifting opportunities. 🎉 News to Celebrate -🍻 G’s Hard Ginger Beer, founded by Donna Katz, clinched two silver medals at The Tasting Alliance competition, a testament to their exceptional craft in the beverage category. - 🥪 Chubby Snacks founded by @Sean ob O’Brein, reported significant sales and velocity increases at major retailers like Target and Whole Foods, fueled by their focused brand awareness campaigns. - 🏆 Todo Verde led by jocelyn ramirez, triumphed at the SFA Face-Off Pitch competition, with their Tinga seasoning winning over the judges at the Fancy Food Show. 💸 Investments and Acquisitions - 🍫 Mezcla founded by Griffin Spolansky, celebrated the closure of its Series A funding, led by Dream Ventures and Santatera Capital, marking a significant step in the brand's growth. Ready more about each story here: https://lnkd.in/gB7ES7h5 Have your own news to share? Let me know in the comments or DM me. #cpg

⏹️ Challenge: The Kraft Heinz Company reported a loss in cream cheese market share in 1H ‘23 for Philadelphia, the category leader. 💭 Knowing that on average, 1 of 5 competitor products are out-of-stock daily, the brand saw an opportunity to regain share from competitors if they could capture new brand buyers on Walmart. 💡 Solution: Philadelphia's team used Profitero’s Shelf Intelligent Media integration with Pacvue to automatically increase budgets when competitors were out-of-stock. 📊 When Shelf Intelligent Media was live, campaigns stayed for 2 hours longer on average and return on ad spend increased 12%. ➡ Follow the link to see the results and learn how the Philadelphia team was able to boost New-to-Brand orders by partnering with Profitero and Pacvue. https://lnkd.in/gajF97ir

🗞️What’s new this week with CPG brands? Let’s celebrate the wins from emerging brands! 🛒 𝐑𝐄𝐓𝐀𝐈𝐋 𝐑𝐎𝐋𝐋𝐎𝐔𝐓𝐒 🍪 WILDE CHIPS boosts its presence with expansion into major retailers like Target, Walmart, and Costco, capitalizing on its rapid growth and doubling of business for the third consecutive year. 🥞 New pancake & waffle mixes from Yishi Foods by Lin Jiang debut on the shelves at Fresh Thyme Market , promising a colorful and healthy breakfast option. 💸 𝐈𝐍𝐕𝐄𝐒𝐓𝐌𝐄𝐍𝐓𝐒 𝐀𝐍𝐃 𝐀𝐂𝐐𝐔𝐈𝐒𝐈𝐓𝐈𝐎𝐍𝐒 💰 WILDE CHIPS secures $20 million in growth funding from KarpReilly, with celebrity investments from Jack Harlow and MGK, aimed at furthering innovation and consumer engagement. 🥛 Pasture Brands acquires Pillars Yogurt, strengthening its portfolio of natural brands and setting the stage for accelerated growth and expanded distribution. 🏬 Foxtrot's unexpected closure marks the end of an era for the modern convenience store that was a significant platform for premium CPG brands, just months after its acquisition by Dom’s Market. 🎉 𝐍𝐄𝐖𝐒 𝐓𝐎 𝐂𝐄𝐋𝐄𝐁𝐑𝐀𝐓𝐄 🎈 Black Ambition, founded by Pharrell Williams, is launching its next grant program with applications closing May 6, offering checks ranging from $15,000 to $1,000,000. (Link to apply below) 🍿 Betty Lu of Confetti Snacks clinches $10,000 at this year's Snax Tank, highlighting the brand's innovation and impact. Read more about each story here: https://lnkd.in/dg9N4xZU Have your own news to share? Let me know in the comments or DM me. #cpg #foodandbeverage

Innovation is at the heart of the food and beverage industry and adding value to your business is at the heart of Catena Solutions. Could you afford to not use our innovation consultant to add 2 points of share growth to your business?

How do we get visibility in another aisle? This is a question I hear many FMCG and food and drink brands ask. Partnerships is usually the answer! Meal deals also offer opportunities. I think this is genius from Wall’s. Another great example of Unilever’s retail activation. I am certainly excited to add a White Chocolate Magnum 🍦to my lunch, especially as the forecast is promising a glimpse of summer 😎 over the next few days. #shoppermarketing #retailactivation #FMCG #challngingthenorm

“The work we did with Vivaldi was such a game changer for how we thought about our business. It was hard work, but we were able to translate it into a strategy that was motivating and inspiring so that the rest of the organization understood the practical applications. It was a model for really thoughtful planning and analysis of a portfolio of brands.” ➡ Learn more about our work with Frito Lay and how our comprehensive in-situ consumer research led us to a winning proposition! #clientsuccessstory #casestudy #brandandbusiness #foodandbeverage #insights #fritolay

A unique reality is setting in this summer for CPG brands, they are facing a convergence of flat growth along with negative price elasticity for the first time in a number of years. For the year ending in June, Food and beverage CPG spending grew just 5% with a 2% unit-sales decline. Non-edible CPG sales revenue grew 2%, while unit sales declined 5%, according to Circana, and The NPD Group. These numbers are well below expectations and are forcing CPG brands to rethink both their projections and marketing expenditures. Ideas in this article aren't new by any means, but our ability to orchestrate, measure and the speed with which we can deploy has evolved greatly over the past few years...let's get to it! #OCG #Integer #cpgbrands #marketing #commerce https://lnkd.in/grgWnWxw

If your brand gets to the point of being No.1 in the marketplace, don't be afraid of other companies getting into the market to give your #brand some competition. In fact, it is good for brands that are leaders in their market to welcome the competition. One of the good things about competition is that consumers like to have the ability to choose a #product. McDonald’s would not be where they are today if it was not for Burger King and Wendy’s. The same can be said for Coca Cola. The brand would not be the same without Pepsi. One more example would be pharmacies. If there is no competition in your category #consumers may look at your brand with doubt and pass on the opportunity to purchase it, which is why competition is important.

So many leaders I know in CPG are feeling the pain of "innovation on hold." New research out this morning points to a dearth of CPG innovation so far this year: food + beverage accounted for 26% of product launches in CPG (down from 50% in 2007). What's behind these figures? Challenging supply chain dynamics, discerning retailers, tough margins—all on top of changing consumer desires. The competitive forces are extraordinarily intense. Still, there's enormous growth opportunity in these CPG categories, especially sectors like functional beverage and snacking. The key to success lies in being self-aware about your brand, your business dependencies and your evolving consumer. So proud of my amazing team of experts who covers the opportunities in this piece: https://okt.to/DTet7J #functionalbeverage #cpgtrends #cpg #brandgrowth

What happens when your friends turn into frenemies? Even as food inflation moderates, private label brands continue to pose an expanding level of competitive threat to functional CPG brands. What? Why would a functional CPG brand be worried about competition from private label products...aren't they just cheaper basic versions of national brands? Those cheap copycat focused store brands would be bucketed into what I consider private-label 1.0. The next iteration of private label came from retailers taking advantage of older "Great Recession" Millennials giving store brands a chance, despite growing up in a family that consistently bought branded CPG products. That shifted private label away from only imitation and into creating innovative products of their own. It seems that in today’s CPG business landscape…the competitive clash between premium-positioned CPG products and retailer private label brands seems to be at an all-time high. But what if I told you things are going to get tougher! We are about to start the private-label 3.0 era... So, don’t get caught overlooking those same retailers that are your wholesale customers when doing competitive analysis…because they are equally a threat to your fellow functional food, functional beverage, and supplement brands. #strategy #trends #markets #privatelabel #grocery #cpg #fmcg #retailing #retail #merchandising #innovation #productdevelopment #branding #supplements #sportsnutrition #food #beverages #businessintelligence #business #entrepreneurship https://lnkd.in/g2crrw5a