Adam Wagner’s Post

Thinking about launching a new DTC brand? 🤔 Here’s how I’d do it if I was bootstrapping it: 👉 Go omni-channel instead of full DTC 👉 Start selling organically and think about ads at a later stage 👉 Put the product in front of as many people as possible to get in person feedback as fast as possible 👉 I wouldn’t launch a brand in an industry I don’t have operational experice in Check out the video to learn why I’d do this. I guess this applies to ANY brand I’d launch not just DTC brands. What else would you add? #ecommerce #dtc #marketing #business #startup

Ever launched a campaign that totally flopped? 🩴 It's not the end of the world. It's actually a golden opportunity to reassess, optimize, and improve. Let's face it: not every launch can be a blockbuster. Fail fast, tweak, and try again. If it still doesn't work, sometimes it's best to just move on. Remember, every misstep is a step toward something greater the next time around #marketingtips #digitalmarketing #growth #failforward

7 lessons I've learned while building my clients' personal brands PS: What unique lesson have you learned while working for your client? -------------- Follow Asma Rafat for building a brand that can generate leads. ---------- ♻ Repost if you find value. #personalbrand #lessons #creators #founders #socialmedia

If your brand isn't different from your competitors, do you even have a brand? Don’t worry, leave the brand development to us. #designagency #startup #brand #leadership #entrepreneurs #marketing #consumers #audience #consumerloyalty #tech #marketleadership #brands #strategy #consumerbehavior #engagement

And trust me… after 17 years of work in the industry, I can almost promise you that something WILL go wrong. Will you be able to plan for every possible situation? Of course not! But you can plan for some of the most common things that happen in the online business world in general and when you do, you can go into your launch calm and collected knowing that you’re ready to take on whatever comes your way. Steal my tips! https://lnkd.in/dA4EHF9w 👈 #launches #launchcoach #launchstrategy

Did you know that companies with a strong sense of purpose outperform their #competitors by 4x? My Point is: It's no longer enough to simply #sell #products or #services. Today's #consumers crave brands that stand for something bigger, something that resonates with their values and aspirations. Therefore, as a #founder of a #startup, #CEO, or #marketer, Infuse your marketing strategy with a clear sense of purpose. Ask yourself: 'Why are we doing this? What impact do we want to create?' By aligning your #marketing efforts with a deeper purpose, you can connect with your #audience at a more meaningful level and drive long-term success.

Why it's important to include eyedias in your marketing strategy? eyedias can help to build a sense of community and engagement around your enterprise. #eyedias #cocreation #marketing #marketingstrategy #talents #creators #enterprises #opportunities #opportunitycost #diversity

Beware❗ — do NOT make this all too common goal-setting mistake... Brand founders of scaling DTC brands often feel tempted to pivot their goals when they don't seem to be working out. But here's the kicker: they're going about it all wrong. Let me clarify: well-crafted, clearly defined goals are sacred and should not be changed frequently. But do you know what SHOULD be changed frequently? The strategies you implement to achieve those goals! If you find yourself struggling to gain traction on some of your growing brand's goals, don't make any changes to them right away... Instead, get your team together for a brainstorming session on new and creative strategies you can implement to move your goals closer to the finish line. -- Did you find this post helpful? If so, consider resharing it and giving me Jon Blair a follow. #dtcbrands #scaleyourbusiness #founders

Saw this image on the internet today and it's so crazy to see so many celebs using their stardom and popularity to fuel their businesses. This got me thinking, what if I create a business idea and get a celebrity to be the face of the company and offer them equity for that? By being the face of the company, they wouldn't need to do anything except market the product. With their influence, boom, so many people would be in line to buy the product! Do you think this would work? Let's discuss! #BusinessIdeas #CelebrityInfluence #MarketingStrategy #StartupThoughts

At some point in the lifecycle of a new business the growth trajectory slows, acquisition channels, often digital, reach saturation, and a change in media strategy is needed. Their focus needs to shift to creating demand and differentiation. In other words, Brand Building. Tim Sapsford, MD at Posterscope, writing for Donut - Helping small businesses succeed argues why OOH has a well deserved reputation as a builder of brands and is uniquely placed to support businesses at this stage in their lifecycle. You can read the article here https://lnkd.in/gPuwJDSd #beseen #startup #scaleup #marketing #ooh