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CEOs: Do you make it a point to stay in front of clients and prospects with consistently solid thought leadership content? If so, you are ahead of the game. Sharing your insights and helpful advice will ensure that you avoid the "out of sight, out of mind" trap. Consistently publishing stellar content can radically boost your reputation and increase visibility and engagement. As a former journalist, I specialize in crafting compelling thought leadership content that requires minimal time from my clients. My efficient data-gathering skills and expertise in storytelling ensure your message will resonate with your target audience. Want to learn how a strategic approach to thought leadership can benefit your entire organization? Send me a DM and let's chat. #CEOs #ThoughtLeadership #Ghostwriting #ContentMarketing #LinkedIn

Are you having trouble getting buy-in from SMEs for thought leadership content? Watch this:

In the ever-evolving world of thought leadership, the pen is indeed mightier than the sword. But how do you ensure your content truly shines? 🔍 Deep Insights: Dive beyond the surface. Share insights that others haven't explored. Originality is your ally. 🧠 Authenticity: Your unique perspective is your superpower. Be genuine, share your experiences, and connect on a human level. 🌐 Consistency: Regular, insightful content builds your reputation over time. Consistency breeds trust. Keep these elements in mind as you craft your next thought leadership piece. How do you infuse your content with thought leadership magic? Share your wisdom below! 👇💡 . . . . . #ThoughtLeadership #ContentCreation #StandOutContent

There's a good chance your target audiences are drowning in thought leadership created by your competitors. So how do you ensure your written thought leadership stands out and actually gets read? Headline + Intro paragraph + Subheads This 1-2-3 punch is the key to keeping readers' eyeballs on your written thought leadership long enough for them to develop a favorable impression of the content—and you as the author. #legalmarketing #contentmarketing #thoughtleadership

Steal these 10 content topics to skyrocket your thought leadership. If you're like most, the thought of creating content can be daunting and overwhelming. The good news is that it can be easy. You're already an expert in your field...play to your strengths. Use these 10 content topic ideas as a cheat code for starting or further creating your thought leadership journey. I'd venture to bet that for each of the 10 content topics you can easily find 5 ideas or things to discuss under each topic. That's easily 50+ posts you could create that help showcase your expertise over the next few months. The real secret sauce is just getting started. Done is better than perfect. #thoughtleadership #contentstrategy #personalbranding

Think you don’t need to write thought leadership content? Then you are missing out on sales. Our 2024 research shows clearly that 📊 95% 𝘰𝘧 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘴𝘢𝘺 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘴 𝘵𝘩𝘦𝘪𝘳 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘪𝘯𝘨 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴. 𝘕𝘐𝘕𝘌𝘛𝘠-𝘍𝘐𝘝𝘌 𝘗𝘌𝘙𝘊𝘌𝘕𝘛! 𝘞𝘪𝘵𝘩 59% 𝘰𝘧 𝘊-𝘚𝘶𝘪𝘵𝘦 (𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘩𝘰𝘭𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘶𝘳𝘴𝘦 𝘴𝘵𝘳𝘪𝘯𝘨𝘴) 𝘴𝘢���𝘪𝘯𝘨 𝘪𝘵 𝘩𝘢𝘴 𝘢 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵 𝘰𝘳 𝘴𝘵𝘳𝘰𝘯𝘨 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦 𝘸𝘩𝘦𝘯 𝘥𝘦𝘤𝘪𝘥𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘯𝘦𝘦𝘥 𝘢𝘯𝘥 𝘧𝘳𝘰𝘮 𝘸𝘩𝘰. 𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝘁𝗶𝗮𝗹? 🔍 Research matters: 53% 𝘰𝘧 𝘊-𝘚𝘶𝘪𝘵𝘦 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦𝘴 𝘴𝘢𝘺 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘪𝘯𝘨 𝘱𝘳𝘪𝘮𝘢𝘳𝘺 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘮𝘢𝘬𝘦𝘴 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦. And they want it to be recent. Including up-to-date, primary research is the leading factor in establishing credibility in the B2B space. 𝗕𝘂𝘁 𝘄𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗰𝗿𝗲𝗱𝘀, 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻𝘀? You're too late. Your competitor's thought leadership is reaching potential buyers before they get in touch with you, even before they fully form their needs or identify a solution. 💡 25% 𝘰𝘧 𝘊-𝘚𝘶𝘪𝘵𝘦 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦𝘴 𝘶𝘴𝘦 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘥𝘶𝘳𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘢𝘯𝘥 𝘢𝘯𝘢𝘭𝘺𝘴𝘪𝘴 𝘱𝘩𝘢𝘴𝘦. 💡 𝘕𝘦𝘢𝘳𝘭𝘺 𝘩𝘢𝘭𝘧 𝘤𝘰𝘯𝘴𝘶𝘮𝘦 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘧𝘳𝘰𝘮 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳𝘪𝘯𝘨 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 (𝘤𝘰𝘮𝘱𝘢𝘳𝘦𝘥 𝘵𝘰 𝘢 𝘵𝘩𝘪𝘳𝘥 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥 𝘪𝘯 𝘛𝘓 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦𝘪𝘳 𝘦𝘹𝘪𝘴𝘵𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴). 𝗔𝗻𝗱 𝗲𝘃𝗲𝗻 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗮𝘁... 𝗦𝘁𝗿𝗼𝗻𝗴 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘀𝗵𝗮𝗽𝗲𝘀 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝘀: 𝘕𝘦𝘢𝘳𝘭𝘺 𝘢 𝘵𝘩𝘪𝘳𝘥 𝘰𝘧 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘧𝘪𝘯𝘥 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘮𝘰𝘴𝘵 𝘶𝘴𝘦𝘧𝘶𝘭 𝘧𝘰𝘳 𝑖𝑑𝑒𝑛𝑡𝑖𝑓𝑦𝑖𝑛𝑔 𝑛𝑒𝑒𝑑𝑠 𝑎𝑛𝑑 𝑑𝑒𝑓𝑖𝑛𝑖𝑛𝑔 𝑜𝑝𝑝𝑜𝑟𝑡𝑢𝑛𝑖𝑡𝑖𝑒𝑠. 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘆𝗼𝘂𝗿 (𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻) 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘃𝗼𝗶𝗰𝗲: *DM me for our Coleman Parkes research and insights into what makes thought leadership valuable to the C-Suite. *DM me for a chat. Coleman Parkes specialises in creating research and insights that explore emerging topics. 𝗪𝗼𝗿𝗿𝗶𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗽𝗶𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗼𝗽𝗶𝗰? We've got you. Through smart research we'll find the white spaces where you can own the narrative. 🔗 Research and insights from Coleman Parkes 2024 primary research of N=300 B2B C-suite/business leaders involved in the decision-making process of their organization, evenly split in the UK and US, in companies with over 500 employees and an average of $4bn turnover, spread across sectors.

What people think Thought Leadership is → Publishing a great piece of content occasionally to be seen as an expert → Repurposing popular content with no value addition → Opinions that merely echo the industry opinions → One-dimensional discourses What Thought Leadership actually is → Showing up consistently and building trust → Educating your audience with unique perspectives → Not be afraid to ruffle some feathers where it warrants → Exploring multiple points of view and presenting original ideas Thought Leadership requires consistently pushing a narrative that builds your reputation over time. It is about showing your audience → Who you are → What you believe in → Why they should trust and listen to you And that does not happen overnight. Becoming a Thought Leader through your content is a long-term goal. Do you agree? #thoughtleadership #contentmarketing #ghostwriting

Have you ever pondered why certain content effortlessly captivates even the busiest executives? What makes your posts so engaging and gripping⁉️ In the fast-paced corridors of executive decision-making, clarity and relevance are crucial. Tailor every piece of content to resonate with the C-Suite's strategic priorities. Transform insights into compelling narratives that captivate and engage. Navigate the intricate dance of influencing top leaders by creating content that informs and inspires action. Focus on what matters, make every word count, and watch your strategies turn passive readers into active participants. - - - ➡️Tap into tailored strategies and insights at💻 https://lnkd.in/eTBh4CZC #InsightfulContent #CSuiteStrategy #ContentThatConverts P.S. Repost this ♻️ if you believe in the power of impactful content!

Have you ever pondered why certain content effortlessly captivates even the busiest executives? What makes your posts so engaging and gripping⁉️ In the fast-paced corridors of executive decision-making, clarity and relevance are crucial. Tailor every piece of content to resonate with the C-Suite's strategic priorities. Transform insights into compelling narratives that captivate and engage. Navigate the intricate dance of influencing top leaders by creating content that informs and inspires action. Focus on what matters, make every word count, and watch your strategies turn passive readers into active participants. - - - ➡️Tap into tailored strategies and insights at💻 https://lnkd.in/exUge7jg #InsightfulContent #CSuiteStrategy #ContentThatConverts P.S. Repost this ♻️ if you believe in the power of impactful content!

What really matters to clients when perceiving thought leadership? In our latest Source report, we’ve captured detailed data of over 3,800 buyers’ preferences and perceptions of professional services firm’s thought leadership. We explore content consumption patterns, why content should be more memorable and action oriented to have greatest impact, and crucially, what we can learn from those leading the charge. If you are a White Space subscriber, log in and read the full report here, otherwise download an extract: https://lnkd.in/enuS6gCp Team: Paul English, Natasha Cambell, Nicola Kostrzewska and Sophie Gunn #thoughtleadership #clientperceptions #professionalservices #content