Algolia’s Post

Great insight into how DTC shifts are carving a path for increased digital channels. While some may see it as a setback, these shifts also ignite greater creativity and convenience for brands to present truly immersive digital experiences. Reimaging these changes as an evolution rather than a complete disruption encourages brands to prioritize flexibility in their strategies. #DTC #DTCMarketing #Retail

Four key ways in which a strategically planned pop-up store can significantly contribute to increased sales for a brand: 1. Increased Foot Traffic: Visually appealing and strategic location boosts foot traffic, driving potential sales.  2. Impulse Purchases: Limited-time offers and unique products prompt on-the-spot buying decisions.  3. Storytelling and Brand Narrative: Emotional connections formed through brand stories increase the likelihood of customer purchases.  4. Brand Exposure: Well-designed pop-up stores generate media coverage and social media buzz, attracting new customers and potentially boosting sales. #popupstore #brandauthenticity #RetailStrategy #5starplusretaildesign

Pop-up stores are the perfect means to test a new concept or geographic market or cater to a new customer group. There are also many other advantages of making pop-up stores an integral part of the brand's retail strategy. #retailstrategy #retaildesign #retailexperience #retailarchitecture

Marketers, what was the highest growing business on the U.S. stock exchange last year? It’s Abercrombie & Fitch. And its success is driven by its marketing. (Assume the picture gave away the answer….) Abercrombie & Fitch (A&F) is the current darling of Wall Street. Last year it gained 285% on the stock market, which is more than the AI chipmaker Nvidia. In 2016, the brand was hitting rock bottom. It had failed to realise that its products had fallen out of fashion with an aging consumer base. This failure was fairly material as we saw the closure of many, relatively new, flagship stores across a number of international markets. However, since 2019 A&F has been quietly undertaking a transformation. The turnaround hangs heavily on a redefined understanding of consumers. The clothing line is enhanced to match the balanced demands to this generations ‘twenty-somethings’, shifting from preppy to practical and from sexy to switched-on. Essentially it expanded its range and sizes, but this alone would not have been enough to trigger such a turnaround. There are 4Ps to Marketing and Product is just one. The retailer overhauled its stores. Now brighter, more open, with good crossover to its digital store. A&F ditched the large locations, shutting 23% of its stores, and transitioned to smaller stores that are more flexible to seasons and localisation. In its past, imagery of hot girls and shirtless chiseled guys defined the brand. A&F has traded some distinctivity in its revamped advertising. But its past advertising is part of what kept it niche, and ultimately it timed out with consumers. Its new approach is less exclusive, meaning it appeals to more people, is relevant for more occasions, and be easier to sell. Pricing is competitive in a wider market, but also reflective of its improved product quality and operational efficiency. And it’s working for them. A&F is enjoying its highest net sales and operating margins in over a decade. Good marketing is at the centre of this reversal of fortunes. This is recognised by Fran Horowitz the CEO, when talking to investors about this remarkable turnaround, “the most critical steps thus far have been clearly defining the purpose and competitive positioning”. This marketing driven business approach is replicated across A&F’s other brands and brand extensions. Proving that good marketing is good business. #marketing #marketingstrategy #branding #advertisingandmarketing #retail Abercrombie & Fitch Co. Hollister Co. #digitalmarketing

👟 There was a little recruiter who lived in a shoe! 🩴 JD Sports' recent campaign is turning heads for all right reasons. Here's why I'm shouting about it: 🚀 Go big or go home! I know when I head to the Arndale, I go with my battle plan in hand - to get in and out in the shortest time possible. Add my constant stream of WhatsApp messages and TikToks being shared, my attention is spread thin. So it really takes something this big to make me look...and I'm sure I'm not alone in this. 🍂 Autumn (Foot)Fall Changing consumer habits in a digital-first society, colder weather and the financial implications of Christmas and Black Friday on the horizon can mean shops are climbing an uphill battle. The British Retail Consortium reported that in October footfall decreased by 21.8% (Yo3Y) in Shopping Centres, so the buzz on socials and through word of mouth is one way to see faces back in shops. 👯♀️ Perfect pairings JD's consumers and Crocs target market are exactly aligned seeing massive market shares and growth in the Millenial, Gen Z and Zillennial bracket. So this kind of brand partnership and activation is absolutely spot on and for lack of a better word - ICONIC. 🥇 Honestly 10s across the board from me (and it looks super comfy too)!🥇 #BrandPartnerships #RetailMarketing #Manchester

Retail media can’t build brands. It's OK for driving immediate bottom-funnel actions at point of purchase, but too transient to create any longer-lasting, broader-reaching brand effects. It’s a tale as old as time for marketers on both sides of the debate… …but a story that’s starting to be rewritten 👏🏼 A recent Co-op x Circana study has proven that media campaigns in Co-op boost competitor sales by as much as 4x. Hold up: Shoppers SEE media in Co-op, and not only recall it within (non-Co-op) proximity stores after the event, but they also buy across & upwards within a brand's portfolio (higher-priced larger formats). Not only is this a welcome move towards multi-touch attribution, but it’s a big step towards validating the brand-building capabilities of the channel. Watch this space! Full study here: https://lnkd.in/eHX4dzEv #retailmedia #effectiveness #brand #brandbuilding #attribution #grocery MAD//FEST Co-op Media Network

At strategic times of the year, pop-up shops emerge like retail wonders! These temporary setups are more than just a trend, they’re a dynamic extension of the brand, offering a fresh, immersive brand experience. Pop-ups, timed just right, bring brands to life! Here’s why they’re a game-changer: 1️⃣ Seasonal Buzz: Capture the vibe of special moments. 2️⃣ Brand Immersion: Showcasing products like never before. 3️⃣ Sales & Engagement Boost: Exclusivity ignites excitement. 4️⃣ Testing Ground: Innovate without long-term commitments. 5️⃣ FOMO Effect: Limited-time offers create high demand. Pop-up shops are the catalysts that turn moments into memories, shopping into experiences, and window shoppers into loyal customers. . . . #brandstrategy #marketing #experientialmarketing #marketingstrategy #marketing #brandawareness #brandvisibility #advertising #advertisingagency #experientialevents #popupshop #popupstore

I am not sure if it's because of #BlackFriday or Peak Planning.... Perhaps its simply down to the lack of access to granular insights within Google now but I've seen a large increase in the amount of conversations around using our data to support agencies & clients with shopping insights. Merchant centre holds a wealth of information around the competitiveness of your pricing on particular products within the market. But (from my understanding at least!) its limited as its your competitiveness against a benchmark. If you are a brand that's looking to monitor your retailer/reseller network or simply a brand that sells identical products to others within the market - Adthena can help to gain insights into what price points are visible from a shopping perspective. Our shopping insights showcase all visible ads for a competitor, the search terms that triggered that ad, imagery etc etc. The below is a screenshot looking at a manually created search term group for the much sought after Adidas Sambas. The insights are with Adthena - the wizardry that happens afterwards is all you. #paidsearch #ppc #competitiveintelligence

Earn higher commission rates this quarter by promoting trending merchants like Bergdorf Goodman, Bloomingdale's, Saks Fifth Avenue, and more. Access exclusive offers and manage your campaigns with ease on the PartnerBoost platform. Find more details about our trending merchants by logging in to your account. www.partnerboost.com #Partnermatic #trending #featuredmerchants #advertisers #contentcreators

Spaza walls are an outward facing retail media space providing an intersection of both shopper and consumer interaction. We developed a spaza branding approach to drive visibility and demand for key brands. Spaza walls provided a conversion opportunity with creative specifically developed at both transaction driving (shopper) and equity building (consumer) objectives. The creative task was shopper biased given the location conversion opportunity of this retail media, requiring a clear call-to-action beyond product and price. #GreatWorkThatWorks #IntegerGroup #IntegerHotSpot #ShopperMarketing #SpazaBranding