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💫 In partnership with Shopify, our latest Algolia AI Search customer established a leading underwear brand driven by personal identity. Welcome aboard, Ethika, Inc. Ethika is an American men's and women's underwear company founded in 2001. The company is based in San Clemente, California and has produced a longer fitting boxer brief, which they refer to as "The Staple." In 2015, the company expanded its product offering, launching multiple new products for men, women and children. Algolia is proud to partner with Ethika to enable fast and reliable AI search and discovery across their ecommerce web properties.

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