Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart's industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: "This integration legitimizes influencers as a media channel even more because of the clarity it provides. We view this level of outcomes-based measurement as a significant step forward." You can read the full Digiday piece here: https://lnkd.in/gm7DbAY5 #OmnicomCannes
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As the e-commerce industry continues to grow, influencer marketing has become an increasingly popular tactic for brands looking to reach new audiences and drive sales. However, not all e-commerce brands are successful when it comes to influencer marketing. In fact, many need help to see a return on their investment. So why do e-commerce brands fail at influencer marketing? There are several reasons: 1. Choosing the wrong influencers: One of the biggest mistakes e-commerce brands make is partnering with influencers who don't align with their brand or target audience. It is essential to choose influencers who genuinely connect to your brand and can effectively communicate your message to their followers. 2. Lack of authenticity: Consumers are becoming increasingly skeptical of sponsored content and can quickly spot when an influencer promotes a product purely for financial gain. E-commerce brands need to ensure that their influencer partnerships are authentic and provide real value to their followers. 3. Unrealistic expectations: Influencer marketing is not a magic solution that instantly drives sales. E-commerce brands must set realistic goals and understand that building brand awareness and trust takes time. 4. Poor communication: Effective communication between e-commerce brands and influencers is essential for success. Clear guidelines, expectations, and deadlines must be established to ensure that both parties are on the same page. By avoiding these common pitfalls and investing in the right influencer partnerships, e-commerce brands can leverage the power of influencer marketing to reach new audiences and drive sales. #techrowth #ecommerce #it #digitalmarketing #sales #investment #content #brand #building #partnerships #influencermarketing #success #communication #investing #growth
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Although tracking the return on investment (ROI) is possible (if managed properly), it is one of the largest challenges that brands face when measuring the effectiveness of an influencer campaign. The exciting announcement of Omnicom's strategic partnership with Amazon addresses this important aspect. Omnicom is the first holding company to strike a deal with Amazon. This partnership facilitates the incorporation of creator content into Amazon's Posts API, a platform akin to social media on Amazon. The integration not only allows for the display of influencer content but also empowers the measurement and tracking of its impact on Amazon, offering valuable insights into its effectiveness in stimulating sales. Such an exciting time for the influencer community! #influencer #influencermarketing #contentmarketing #contentcreation
Omnicom Makes Influencer-Driven First-Mover Deal with Amazon Posts API
https://transformation.omnicommediagroup.com
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Influencer rates are at an ALL TIME HIGH (30% more in 2023 than 2022), and influencer deals are drying up, according to Dylan Harari. What’s happening in influencer marketing? Ultimately, brands want more from their spend. They’re not satisfied with “spray and pray” campaigns anymore. That’s why CreatorCart is excited to announce a new flow that combines the best of organic posts with paid whitelisting to drive interested audiences into our curated Creator Carts which also captures interested audiences via SMS for personalized shopping and retargeting. If you’re a DTC brand that wants to get more bang for your buck with influencer marketing, we invite you to join our beta in Q4. Who should we speak with? We’re looking for DTC brands that are interested in: - Working with influencers in a new and innovative way - Driving more sales from their influencer marketing campaigns - Getting a better return on their investment in influencer marketing If you’re a DTC brand that fits this description, we encourage you to reach out to tobias@creatorcart.com #socialcommerce #influencermarketing #creatorcommerce
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For CPG brands, the stakes for influencer campaigns just keep getting higher. 🎲 Because modern consumers often won’t consider a brand until they’ve seen their products on social media. From TikTok Shop to social search, creators are key to staying visible. 👀 Given how competitive the CPG space is, experimenting with creator campaigns is the norm. This post digs into fresh influencer strategies for consumer brands to test-drive. 👇 https://hubs.la/Q02DCPxD0 #cpg #influencers #influencermarketing
Influencer Marketing for CPG: 5 Tactics Every Brand Should Try
brands.joinstatus.com
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For CPG brands, the stakes for influencer campaigns just keep getting higher. 🎲 Because modern consumers often won’t consider a brand until they’ve seen their products on social media. From TikTok Shop to social search, creators are key to staying visible. 👀 Given how competitive the CPG space is, experimenting with creator campaigns is the norm. This post digs into fresh influencer strategies for consumer brands to test-drive. 👇 https://hubs.la/Q02DCNDB0 #cpg #influencers #influencermarketing
Influencer Marketing for CPG: 5 Tactics Every Brand Should Try
brands.joinstatus.com
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For CPG brands, the stakes for influencer campaigns just keep getting higher. 🎲 Because modern consumers often won’t consider a brand until they’ve seen their products on social media. From TikTok Shop to social search, creators are key to staying visible. 👀 Given how competitive the CPG space is, experimenting with creator campaigns is the norm. This post digs into fresh influencer strategies for consumer brands to test-drive. 👇 https://hubs.la/Q02DCxcS0 #cpg #influencers #influencermarketing
Influencer Marketing for CPG: 5 Tactics Every Brand Should Try
brands.joinstatus.com
To view or add a comment, sign in
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For CPG brands, the stakes for influencer campaigns just keep getting higher. 🎲 Because modern consumers often won’t consider a brand until they’ve seen their products on social media. From TikTok Shop to social search, creators are key to staying visible. 👀 Given how competitive the CPG space is, experimenting with creator campaigns is the norm. This post digs into fresh influencer strategies for consumer brands to test-drive. 👇 https://hubs.la/Q02DCPvL0 #cpg #influencers #influencermarketing
Influencer Marketing for CPG: 5 Tactics Every Brand Should Try
brands.joinstatus.com
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For CPG brands, the stakes for influencer campaigns just keep getting higher. 🎲 Because modern consumers often won’t consider a brand until they’ve seen their products on social media. From TikTok Shop to social search, creators are key to staying visible. 👀 Given how competitive the CPG space is, experimenting with creator campaigns is the norm. This post digs into fresh influencer strategies for consumer brands to test-drive. 👇 https://hubs.la/Q02DCFyt0 #cpg #influencers #influencermarketing
Influencer Marketing for CPG: 5 Tactics Every Brand Should Try
brands.joinstatus.com
To view or add a comment, sign in
-
For CPG brands, the stakes for influencer campaigns just keep getting higher. 🎲 Because modern consumers often won’t consider a brand until they’ve seen their products on social media. From TikTok Shop to social search, creators are key to staying visible. 👀 Given how competitive the CPG space is, experimenting with creator campaigns is the norm. This post digs into fresh influencer strategies for consumer brands to test-drive. 👇 https://hubs.la/Q02DCWB30 #cpg #influencers #influencermarketing
Influencer Marketing for CPG: 5 Tactics Every Brand Should Try
brands.joinstatus.com
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