In the first episode of our ‘0.0% to 100%’ campaign, Peroni Nastro Azzurro 0.0% Brand Ambassador Charles Leclerc takes time to slow down at Lake Como and live every moment!
Friends 😎
Italian sun & a calm lake 🌞
Ice cold Peroni Nastro Azzurro 0.0% 🍺
High stakes 🏓
Unexpected drama ⚽
#WeAreAsahi#CharlesLeclerc#LiveEveryMoment#Peroni
So hello everybody, we are here in Como. My life is all about being fast. Everything is happening very quickly, but it's good to be taking some time to slow down. Yeah, there's a big competition of ping pong at the moment. Life can go fast, but make sure to take some time to slow down.
There's not a Directory of Scotch Whisky Brand Ambassadors, all over the World. There DEFINITELY should be. Their overall impact is not measured and as lots of firms, employ lots of Whisky Ambassadors, they all compete against each (and other Scotch brands). Bonkers but true.
Some of them are VERY good. Some don't have ANY fiscal measure at all, they just fly around the World, being nice and looking nice.
Acting all 'Ambassadorial'.
It's a fantastic Scotch resource that's always intrigued me.
So-much-so, that when I created a global Training Scheme for Scotch Whisky, I 'creatively swiped', 'took homage from', and generally 'sampled' this iconic name.
I called it, (and here's an opportunist move...):
The Whisky Ambassador.
Incredibly, nobody, not ONE of the $multi-billion, Whisky behemoths, owned the URL!
So, I bought the Domain for a few quid! Oops!
Oh, how we Iaughed!
I don't own it now but as the Scotch World has boomed, I bet you Bernie Arnault (or a similar booze high hitter) would buy it, for a few million Euros.
When are we having a Digital Directory of ALL of these people? It could be called...erm...
The Whisky Ambassador?
EVERY Scotch Whisky Ambassador should be listed, in one place, it's a MASSIVE resource. I have no idea who they all are! NOBODY else does either.
#ScotchWhiskyTruths
Director of Blending and Inventory at Chivas Brothers
Great to meet all the new Brand Ambassadors and Marketing Associates in the Blending Room today for some whisky chat.
Looking forward to seeing everyone today for their final presentations before heading off on a massive whisky adventure.
#masterblender#chivas#ballantines#chivasregal#glenlivet#aberlour#chivasbrothers
Celebrating your brand both consumer or community facing in pickleball can be a very good strategic move for several reasons:
1. Visibility: Associating your brand with a popular sport like pickleball can increase its visibility among a diverse audience.
2. Community Engagement: Pickleball has a passionate and growing community. Being part of this community through events can foster positive brand relationships.
3. Alignment with Values: If your brand aligns with the values of health, fitness, and community engagement that pickleball promotes, it can enhance your brand image.
4. Marketing Opportunities: Hosting or sponsoring pickleball events, can provide marketing opportunities and brand exposure.
5. Product Placement: If your products cater to new pickleball players' needs, celebrating your brand in the sport can be a natural fit.
Finishing four events with Grey Goose in one week to celebrate their signature Honey Deuce Cocktail is a perfect example of getting this right in both pickleball and tennis. At Toss and Spin, we can connect all of these dots for you. Shoot us an email or a dm to learn how we can help your brand.
"Everyone wants to leave these events telling a story, and if your wine brand can be part of that story during the celebration, it's successful." – Theresa Sanchez 🍾
Learn more about the sparkling tradition of champagne and Formula 1 in Business Insider, featuring insights from our very own wine marketing experts, Theresa Sanchez and Christian Miller!
Seven years ago, I started my journey in the promotional events industry with Smirnoff being the first brand I ever worked! I still remember the nerves I felt speaking to people about a product I was not familiar with. 🫠Being out of my comfort zone pushed me to grow, and looking back, I realize it gave me the skills to sell, manage, and close projects I once thought were beyond my reach.💯
Your current place you are at is not the final destination. It's just a part of the journey.
Have faith & trust the process ✨️
#PromotionalEvents#BrandAmbassador#EventMarketing#Promotions#BrandRepresentation#MarketingStrategy#CareerGrowth#BusinessDevelopment#PersonalGrowth#ProfessionalJourney
TIME SHIFT
Football fans love watching the game at sports bars. What happens when matches happen in the early morning when those bars are shut?
Heineken has launched a campaign to turn select 24-hour laundromats into late-night / early morning sports-viewing locations where UEFA Champions League fans can watch the football matches.
Consumers can scan a time-sensitive QR-code on washing machines at local locations of WashEnjoy, one of South Korea’s largest laundromat franchises. The code will give them access to a live stream of the quarter and semi-final soccer matches on SPOTV, the only UEFA Champions League broadcaster in the region.
The idea for “LaundroMatch” is in keeping with Heineken’s UEFA Champions League campaign, “Cheers to the Real Hardcore Fans,” which depicts the lengths to which many of the sport’s fans will go to show their devotion, like naming their pets after their favorite players. The campaign is meant to redefine what it means to be a hardcore fan in a bid to make football more inclusive.
Watch here:
https://lnkd.in/gM2WiWyZ#fandom#beermarketing#sports#football#koreanfansThe HEINEKEN Company#brandexperience
⚡️A new celebrity beverage company has entered the chat. Introducing Más+ by Messi…
For those who don’t follow sports or live under a rock, the face of this drink is Lionel Messi.
He is one of the most famous, internationally known professional footballers of all time. The LeBron James of soccer, if you will.
Messi has partnered with Mark Anthony Brands, parent company of White Claw & Mike’s Hard Lemonade, to create a new hydration beverage.
Between drinks like Gatorade, BodyArmor, & Paul’s Prime, to say there’s big competition in the market would be an understatement.
Attaching a celebrity name to a beverage doesn’t guarantee success.
Though, it’s wise for the brand to step further into the non-alcoholic beverage space after launching White Claw 0% Alcohol Seltzer.
Más+ by Messi is a low-sugar drink with electrolytes & vitamins. There are no artificial sweeteners, colors or caffeine.
According to CNN, its 4 flavors include Miami Punch, in honor of his current team Inter Miami, & Orange d’Or, for his 8x winning of the Ballon d’Or trophy.
This broadens their beverage portfolio, as young adults in the USA are consuming less alcohol than previous decades.
“Hydration & energy drinks are projected to be a $60 billion market by 2032, growing roughly 6% annually,” according to Precedence Research.
🛒How to get your hands on it:
•Available cans & bottles in Miami on 6/13
•For purchase on its website in July
•Within US supermarkets in August
•Global launch later this year
💭Will this be the new contender & potential rival in the drink world? Drop your thoughts below!
#marketing#branding#socialmedia
📷: CNN
Friday Fun with Ringa Hora: The Strategy and Advice team held their highly anticipated Biscuit Championships this week 🍪 🏆 🎉
With initial confusion over the rules and a scandal around invitations, controversy also arose regarding regulation adherence. However, logistical issues due to the event being held simultaneously in two different locations were quickly solved, and the comps were ultimately a success.
Highly motivated by anything food related, the S&A team each contributed a packet of their favourite biscuits, which were sampled and meticulously judged on appearance, aroma, flavour, and originality. No biscuit or brand name bias was involved, with all packaging removed.
The official winner at the Pōneke office was the Spanders Toffee Biscuits, submitted by Rhiannon. These high-end, melt-in-your-mouth biscuits took out the top spot with their blend of buttery toffee. “They are the best by far,” said one of the top tasters.
Jeff’s relentless campaign for sultana pasties once again proved fruitless, coming in last – even scoring a zero overall by one of the taste testers, who shall remain nameless.
In a controversial turn of events, the title of the tastiest biscuit at the Tamaki office was claimed by the Orange Jaffa Cakes, submitted by Lucy.
I know what you're thinking. Are Orange Jaffa Cakes considered biscuits or cakes? Are they even located in the biscuit aisle? However, the spirit of inclusivity was embraced, and we allowed these treats to compete. While calls for disqualification were raised, we ultimately decided to let the Jafas keep their Jaffa cakes.
Top 3 results:
Pōneke:
1st Spanders Toffee biscuits
2nd Double dark fudge biscuits by Bad Bakers
3rd Shrewsburys
Tamaki:
1st Orange Jaffa Cakes
2nd Thin Almond Biscotti
3rd Biscoff
What would your entry into the biscuit championships be?
#retailindustry#biscuitchamps
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1moVery good nice add