Audacy, Inc.’s Post

AI is cool, but... Radio and podcasts are proof that the human connection still matters. This article dives into why authenticity & genuine interaction are key to building brand love. ❤️ Plus, it's got some compelling stats you can apply to your comprehensive marking strategy. #radio #podcasts #contentmarketing #branding #humanconnection #AI #marketingstrategy

Do you want to add variety and character voices to your podcasts or YouTube videos? In this article, we'll review some of the best AI voice changers available for content creators. We'll compare key features, pricing, ease of use, flexibility, and more, empowering you to decide when choosing the perfect AI voice changer for your requirements. https://lnkd.in/gYeBS-uK

Recent developments in generative A.I. have led many professionals to integrate it into their daily work to boost productivity and streamline processes. The usage of A.I. in the audiovisual industry, particularly through synthetic voices, has sparked an important discussion about the 𝑎𝑢𝑑𝑖𝑜 𝑠𝑎𝑓𝑒𝑡𝑦 of these contents (as reminded by Questioni d'orecchio in the last 6th of June issue). But how are synthetic voices perceived by the audience? In this article, Audacy, Inc. explores this issue, highlighting a crucial aspect that should not be underestimated: trust! #ai #podcasting #audiocontent #audiosafety #trust

In this week's Media Bulletin, we highlighted the processes and positioning that publishers are using to launch high-engagement audio products that deliver retention and revenue. We discussed an International News Media Association (INMA) case study from Aftenposten Product Designer Kaya Maraz where she shared what they had learned since launching an AI text-to-speech function within their app, and we outline a process to assess your podcast strategy so that they fit into your audience's day and generate sufficient revenue to justify the investment. Audio has become a key pillar in publishers' expanded product portfolio to build deep, direct relationships with audiences. https://lnkd.in/eqCbvPWt

Interesting to see how Brands are going beyond Shorts/Reels towards Longform ads in 2023 and sometimes launching 1 hr long video ads that has nothing to do with their brands (e.g., Apple launching 1+ hr study guide - it went viral; Nissan launching new LoFi listening music videos). I am expecting AI generated content to go mainstream in Videos in 2024 once Brands figure out how to leverage them for storytelling. With these trends, Youtube is also changing their product experience with less ads break but long ads. Keep remote handy to click "skip" button. :)

What We're Reading: Now THIS is interesting. Authenticity is the key component of any brand--people need to *believe* you are who you say you are. With AI, things are getting...complicated. Podcasting ad network Adopter Media felt compelled to issue a statement and new guidelines for the use of AI-generated voice in host-read ads. The whole thing is worth a read as it gets into some interesting ethical questions around the use of AI -generated voice, but this bit strikes at the heart of the matter: "...nothing can replace a host’s true authentic voice in a personal endorsement and the connection that voice makes to the audience. Using AI to read a “personal” endorsement—unless done for accessibility purposes—is both disingenuous and unethical.." Where are the lines for "personal" endorsements and how do those lines communicate authenticity for your brand? Interesting questions in interesting times. https://lnkd.in/ggh_sBzU #AI #Podcast #Brand #Content

Exciting Discovery Alert! Came across this multimedia marvel: Fliki ai. From creating engaging videos with crisp subtitles to launching captivating podcasts, Fliki is the tool to have. Dive into their extensive stock library or use their innovative AI image generator. The cherry on top? Layering multiple voice tracks with ambient background music. If you're in the multimedia space, Fliki is a must-try. Highly recommended! #MultimediaMagic #FlikiDiscovery #GameChanger

Meet SwearAway, an AI-driven audio editing app that automatically silences unwanted words in multiple languages. $$$ - It's quick - Get clean audio in a fraction of the time. - It's reliable - Advanced algorithms ensure that unwanted words are accurately - detected and silenced. It's flexible - From podcasts to interviews, SwearAway is perfect for any audio content. Check www.swearaway.com and get clean audio with no hassle! 🛁📣,❌🏋♂️ #podcasting #influencers #audioediting #swearaway #folx #youtube

Reflecting on yesterday's post about our growing bookmark collections and the evolving content landscape, I've been thinking about a crucial shift: from content to experience. In a world flooded with content, it's no longer just about the information conveyed. It's about the journey it takes us on. When was the last time content truly engaged you or inspired action? The future of content lies in the experiences it creates. It's how it resonates and connects with us on a personal level. With AI's influence, we're looking at a potential for immersive, adaptive experiences. This makes me wonder: how can we as creators, marketers, or storytellers turn our content into memorable experiences? What are your thoughts on crafting content that becomes more than just another bookmark in someone's collection? Great discussion on the rising importance of personality in content w/ Kipp Bodnar & Kieran Flanagan on their podcast Marketing Against the Grain https://lnkd.in/ddc6CDxR

AI isn't just a future dream; it's here, transforming digital audio advertising as we know it. 🎧 Steve Dunlop, the mind behind AMA, penned a must-read article 👉👉 https://bit.ly/49fXxZR In an era where the digital ad marketplace is booming and set to soar to $12.81 billion by 2027, personalization is becoming the cornerstone of success. As more consumers turn to audio for entertainment, it's time to harness the power of AI to elevate your ad strategies to new heights. Check out the article and let's get the conversation going. Have you incorporated AI into your personalization strategies? Let us know in the comments below. #AI #audio #InsidetheBuySide #personalization #contextual #podcasting