Radio is a medium that resonates deeply with listeners and compels them to take action. It's why savvy advertisers are embracing the broad power of radio like never before. Dive into benchmarks from key industries and unlock the power of radio advertising! https://lnkd.in/eqEuMicr
Audacy, Inc.’s Post
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Digital Switch-Pitch Killing Spot Sales • Why radio groups are training their sellers to sell digital even when advertisers only want spot – believe it or not, there’s an explanation for this. • A startling story of a happy radio advertiser who was spurned by a top radio group that would only talk about selling digital. • “It’s almost impossible to talk about radio advertising” – an actual case study that is representative of radio’s own move away from radio. • How the 3 biggest groups handle the radio/digital issue. https://lnkd.in/equq7q9p
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Are you seeing less growth than you'd like for your business? Many businesses focus on performance marketing, to gain short term sales results, but this new study proves neglecting brand awareness can lead to a plateau. Try something new, create a connection with potential customers who might not be ready to buy yet, but will remember you when they are. By reallocating budget to radio from digital you will make substantial gains. Get in touch if you want to explore the cost efficiency of your campaigns. #brand #futuredemand #radio #performance #mediamix
This morning, Radiocentre hosted an insightful webinar, 'Radio: The Performance Multiplier', delving into the influential role of radio and unveiling its capacity to break through the 'performance plateau' in advertising 💡 Here are some insights into how radio can boost your brand and increase future demand... For more information on how radio advertising can amplify your brand, get in touch: https://lnkd.in/eh3t4KKM
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Is your brand stuck in a growth rut? You're not alone! Many businesses prioritize performance marketing, but neglecting brand awareness can lead to a plateau. Building brand love ❤️ goes beyond immediate sales. It creates a connection with potential customers who might not be ready to buy yet, but will remember you when they are. What's your brand awareness strategy? Share your thoughts!
This morning, Radiocentre hosted an insightful webinar, 'Radio: The Performance Multiplier', delving into the influential role of radio and unveiling its capacity to break through the 'performance plateau' in advertising 💡 Here are some insights into how radio can boost your brand and increase future demand... For more information on how radio advertising can amplify your brand, get in touch: https://lnkd.in/eh3t4KKM
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Study: Radio Advertising’s True Effect Underestimated By 92% Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising's impact on performance campaigns in a study titled "Radio: The Performance Multiplier." #radioadvertsing #radioconsultingservices
radiocentre.org
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🎙️A popular misconception is that radio advertising is not relevant anymore. But this statistic tells you otherwise. With years of experience in the field, M-Marketing can guide you through the intricacies of radio advertising, ensuring that you leverage it effectively. To learn more about the relevancy of radio advertising, click here: https://buff.ly/3xluUfx #Radio #RadioAdvertising #BoostBrandAwareness #CreativeAdvertising #MMarketingConsultants #TailoredMarketingSolutions #TargetAudience
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Study: Radio Advertising’s True Effect Underestimated By 92% Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising's impact on performance campaigns in a study titled "Radio: The Performance Multiplier." #radioadvertsing #radioconsultingservices https://lnkd.in/g_NjJ4T2
radiocentre.org
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In today's digital age, can traditional media like radio provide quality impressions? Our recent groundbreaking study with CUMULUS MEDIA | Westwood One Audio Active Group® (re)discovered the effectiveness and the emotional impact of radio advertising. 📻 One of the key findings revealed that radio ads outperformed TV ads in emotional impact by 12%. This highlights the importance of considering radio as a highly impactful communication platform. Interested in more insights from the study? Visit our website ⏬ https://lnkd.in/drikGW8r #radioadvertising #consumerengagement #emotionalimpact #mediameasurement #audienceinsights
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I help connect brands with their target audience through stand out multi-platform campaigns using a personalised blend of CCUK's portfolio Radio|Podcasts|Outdoor|Digital to drive engagement, trust, ROI & brand fame.
This morning, Radiocentre hosted an insightful webinar, 'Radio: The Performance Multiplier', delving into the influential role of radio and unveiling its capacity to break through the 'performance plateau' in advertising 💡 Here are some insights into how radio can boost your brand and increase future demand... For more information on how radio advertising can amplify your brand, get in touch with me today .
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Gain a granular understanding of linear TV impressions with unduplicated reach and frequency measurement for your and your competitors’ ads by media market, sponsor, or creative. Learn more: https://hubs.la/Q02t-swH0
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📻 Is radio advertising still a hit or a miss? 🎧 In a world of digital everything, does radio advertising still hold its power? 🤔 Let's settle this debate! Share your thoughts below. Do you believe in the magic of radio advertising, or have you shifted your focus elsewhere? Sound off in the comments. 🗣️📢 #RadioAdvertising #DigitalMarketing #AdvertisingDebate
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