Headed to ADWEEK's Social Media Week? Be sure to check out BDG's Senior Vice President, Marketing & Audience Development, Wesley Bonner, in conversation with Pinterest's Jeremy Jankowski and ADWEEK's Colin Daniels, M.A., to discuss why Pinterest should be part of your marketing playbook. #SMW
BDG’s Post
More Relevant Posts
-
Imagine this: a bank that transforms routine ATM transactions into unforgettable moments of joy. That was TD Bank's "TD Thanks You" campaign—a pivotal moment that showed me the true power of video in social media. It wasn't just about the surprise or the technology. It was about connecting on a human level, telling a story that resonated deeply and turned viewers into loyal advocates. This experience was a game-changer for me, revealing that the essence of impactful video content lies in its ability to evoke emotion and tell a compelling story. In my latest blog, I dive into the art and science of social media video production. From the raw authenticity needed to captivate your audience to the strategic planning behind each post, I uncover the keys to creating videos that not only engage but also inspire action. Why Focus on Video? Engagement skyrockets with video content, leading to 1200% more shares and significantly influencing consumer behavior. The Strategy: It's not just about making videos; it's about crafting stories that resonate, tailored specifically for your audience and platform. Read more about transforming your digital presence through video: https://lnkd.in/eaRSfPrZ #VideoMarketing #Storytelling #SocialMediaEngagement #DigitalTransformation #BlackIrisFilms
Social Media Video Production: A Comprehensive Guide to Captivate and Convert Prospects
blackirisfilms.com
To view or add a comment, sign in
-
Bridgerton isn't just a hit on Netflix, it's also a great way to connect with customers! When companies tap into cultural trends that align with their brand and with their audience, they can turn simple social posts into viral moments that build awareness and customer loyalty. This Forbes article features Sprout Social, Inc. data to show how Ruggable and Bath & Body Works tapped into the latest Bridgerton craze to do just that. Check it out!
'Bridgerton' Season 3: What's Driving The Success Of Netflix Series?
To view or add a comment, sign in
-
It'd be understandable to attribute Liquid Death's massive following largely to their incredible content and branding, but it'd be a big miss to not also call-out their phenomenal social customer care and consumer engagement across the channels. Read more about it in Sprout Social, Inc.'s February Post Performance Report: https://lnkd.in/eTWvNkWU #SocialMedia #SocialCare
To view or add a comment, sign in
-
-
at Amplitude we support Global and regional media companies to build better digital products
5 Ways Media and Entertainment Companies Can Use First-Party Data
amplitude.com
To view or add a comment, sign in
-
What are we up to at Disco?🕺 We are connecting brands to delight customers. How? One example: DiscoFeed! When shoppers check out from one of the 1,000+ brands on the network, they’ll discover a personalized selection of products and brands to shop next. 🛍️ It’s a powerful tool for brands to unlock new audiences and drive acquisition. 📈 Learn how DiscoFeed can help you reach the right shoppers when they're most likely to convert: https://lnkd.in/gR2R9bFq
To view or add a comment, sign in
-
-
Founder & CEO at Compusys e Solutions Pvt. Ltd | Global Growth Leader in MarTech | 15+ Years of Industry Excellence
🤳Scroll right past... if you dare! Want to captivate your audience? Here's the truth: Engagement isn't a one-way street. 🗯 Imagine this: You're giving a hilarious speech to an empty room. 🤭 Hilarious, right? Engagement is the lifeblood of connection in today's digital world. 👏 It's the applause after the punchline! Engagement isn't just about likes and comments (though those are nice too). It's about sparking conversations, creating a community, and building genuine connections. So, ditch the one-sided broadcasts and spark conversations that ignite curiosity and compel interaction. Mastered in Brand Building - We are the New Era Digital Marketers! Driving nothing but Success - Growth - Engagement & Revenues! Reach out to us TODAY! 📞 +91 946 036 7365 #digitalmarketingagency #engagementstrategy #audienceconnection #audienceengagement #linkedingrowth #linkedincommunity #viveksharma #compusysesolutions
To view or add a comment, sign in
-
-
For over two decades, audiences have turned to social media to share praise, air grievances, and everything in between. Social is an established support channel, yet only 20% of brands have well-defined social customer care strategies. This is more than just a gap. It’s a major opportunity for forward-thinking brands. Find out how industry leaders are bridging the divide between social and customer service in our latest data story. 👇 #SeeSocialDifferently #Serviceinsocial #CustomerServiceExcellence
Social media’s role in modern customer service
sproutsocial.com
To view or add a comment, sign in
-
Co-Founder @ MatchPoint | Revolutionizing Professional Networking with AI-Powered Matches | Empowering Event Organizers & Professionals for Success
Hey marketers Guess what? Chances are, your audience isn’t hanging on every single word you say. And guess what else? That’s actually fantastic news. Here's the scoop: All that uppity up about engagement strategies and not wanting to be the annoying buzz in your community’s ear? I get it. We’ve all been there, meticulously plotting our engagement masterpieces, then... freeze! Are we just adding to the digital clutter? But here’s a little secret from the inside track: the digital world’s a big, big place, and not every pearl of wisdom you drop is going to catch an eye. And that’s not just okay; it’s your backstage pass to freedom. Think about it. Your audience is busy—and they are heroes in their own right, and sometimes, your email or that engagement post is going to slide by unnoticed. And that’s the perfect excuse to hit the replay button. So, here’s your official permission slip: repeat, echo, resonate. Because in the grand scheme of your brand’s dialogue, your voice deserves to be heard, not just once but as often as it takes to stick. Roll with it
To view or add a comment, sign in
-
Building an ad campaign? Market research is your toolkit for success! Learn from past mistakes and discover how understanding your audience, addressing social climate, and valuing customer feedback can steer you clear of marketing blunders. Dive into this insightful article: https://lnkd.in/gb7BDTci #businessstrategy #marketinglessons #marketresearch #adcampaigns #marketing #sales #marketingtips
Why Market Research Must Precede Your Next Ad Campaign
televerde.com
To view or add a comment, sign in
-
Experian help to power standard and custom audiences within PubMatic Connect. In this episode of 'ask the expert', Debbie and Babs delve into the nuances of #commercemedia, its definition, challenges, benefits, and key considerations for businesses venturing into this domain. #adtech #digitalmarketing #insight
Ask the Expert: Commerce media in digital advertising with PubMatic
experian.co.uk
To view or add a comment, sign in
Founder & CEO, Group 8 Security Solutions Inc. DBA Machine Learning Intelligence
4moGratitude for your contribution!