It’s April 1 and Betches Always On Instagram account is looking a little different today - but this partnership is no joke! Check out this first-ever Always On x Hulu takeover over the next two days for a dose of humorous takes on pop culture and entertainment - all presented by Hulu. The goal of this partnership is to drive awareness for their newest reality franchise: Vanderpump Villa so make sure to tune into Vanderpump Villa streaming now on Hulu. Thank you to the whole Publicis, Hulu and Vanderpump Villa teams for trusting us in this new format! https://lnkd.in/eeYcwAyq
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Founder, CEO | Published Author | Podcast Host | I help founders and executives unlock recurring revenue with subscription, and membership businesses.
Disney now has full ownership of Hulu after buying NBCUniversal 33% stake. This isn't an offensive play - it's a defensive one. Consolidation in the streaming space will continue since consumers are now “chord cutting” (no, not their cable TV services 😉). 💻 A tighter economy means customers scrutinize their credit card statements more often. 💳 Streamers are asking themselves if they really need to pay for Netflix, Amazon Prime (video), HBO Max, Disney+, and Hulu ? Maybe,…. But, they can’t afford to. As a result, those customers are "cutting the chord"; cancelling the 2 or 3 streaming services they don't watch on the daily. Let’s see who makes the next move following today’s Disney deal. #subscriptioneconomy #streamingwars
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Insights & Analytics Leader Unlocking Business Growth through Data-Driven Storytelling | Transmedia Analytics | Marketing Insights & Measurement | Creator | P&G, Mattel, Paramount
As streaming platforms shift their primary KPI from subscriber count to viewership, 2024 is shaping up to be a pivotal year for The Walt Disney Company. Following the successful release of X-Men '97, the new Star Wars series, Acolyte, is demonstrating strong initial engagement. The Lucasfilm garnered 4.8 million views on its first day, making it Disney+’s biggest series premiere of 2024. For comparison, X-Men '97 took nearly a week to reach this milestone. Acolyte is also outperforming other recent Star Wars series. Ahsoka, for instance, averaged 2.8 million viewers per day, reaching 14 million views in five days. Acolyte is on track to match or exceed Obi-Wan Kenobi’s record-breaking debut, which attracted 11.18 million viewers over three days. While Disney+'s release calendar is improving in terms of delivering consistent engagement, it still lags behind Netflix. However, the platform is clearly moving in the right direction. Well done Alisa. #media #disney #netflix #streaming
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US audiences went wild for Bridgerton in the last half of May, while Baby Reindeer continued to dominate in the UK. 🌟 Follow us for more #insights into the entertainment landscape and your favorite shows. #sociallistening #online #demand #audience #entertainment #film #TV #data #analytics #SVOD #streaming #netflix #SVOD
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As bundling within the streaming video space becomes increasingly more prominent, it becomes more interesting to look at service overlap among subscribers. Antenna released a new analysis, leveraging their data to identify likely combinations of subscriber overlap. Using data from the table below, here are some interesting callouts that potentially identify future bundles for platforms to make available. Disney+ subscribers are 2.2 times more likely to subscribe to AppleTV+. AppleTV+ subscribers are 2.4 times more likely to subscribe to Max. Max subscribers are 2.1 times more likely to subscribe to Peacock. Peacock subscribers are 2.1 times more likely to subscribe to Paramount+. #streamingvideo #svod #avod #bundling #netflix #disneyplus #peacock #max #digitalvideo #CTV #OTT #streamingbundles #subscribers #paramountplus
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Advertising and media & entertainment expert. Consulting, thought leadership, custom research, go-to-market pieces, training.
As expected, @Disney will take over the remaining @Hulu shares from @comcast for total ownership. The main news is that Disney, with Hulu and @DisneyPlus, is taking over @PrimeVideo to become the third-biggest streamer in the U.S. after @YouTube and @Netflix. Hulu will also reduce overhead and help Disney's streaming services to become profitable. The minor news is that Disney and Comcast are still haggeling over the price. @RobertIger -- Disney said Wednesday it expects to pay Comcast’s NBCUniversal at least $8.61 billion for its stake in Hulu, as the companies continue complex negotiations over the future of the streaming video service https://lnkd.in/gTJVyS3y via @WSJ
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It’s inspiring to see giants like Hulu, Disney+, and HBO Max join forces, setting a stellar example of how collaboration can enhance subscriber value and drive profit optimization. 🚀 But here’s the thing – you don’t need to be a streaming behemoth to reap the rewards of partnership. With SubSuite, subscription brands across all industries can effortlessly cross promote with other brands. Finding partners, setting competitive prices, and executing seamless marketing and payment processes is a snap. It’s all about making connections that count. 💡 https://lnkd.in/evq_shEj #CrossPromotion #SubscriptionGrowth #SubSuiteSuccess
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As expected, @Disney will take over the remaining @Hulu shares from @comcast for total ownership. The main news is that Disney, with Hulu and @DisneyPlus, is taking over @PrimeVideo to become the third-biggest streamer in the U.S. after @YouTube and @Netflix. Hulu will also reduce overhead and help Disney's streaming services to become profitable. The minor news is that Disney and Comcast are still haggeling over the price. @RobertIger -- Disney said Wednesday it expects to pay Comcast’s NBCUniversal at least $8.61 billion for its stake in Hulu, as the companies continue complex negotiations over the future of the streaming video service https://lnkd.in/gTJVyS3y via @WSJ
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Marketing Director | Brand Strategy, Growth, Leadership | I Help Media Entertainment Companies Drive Brand Growth with $680M+ in Sales Success & Counting
Paramount Global's recent moves underscore a crucial evolution in the streaming landscape. With a focus on cost-cutting and global content, they're charting a course for profitability in an increasingly competitive market. 📈 🌍 By prioritizing Hollywood hits and streamlining production, Paramount Global aims to maximize engagement while optimizing resources. This strategic shift mirrors broader industry trends, highlighting the importance of audience resonance and efficiency in content creation. 📺 🎥 As the streaming market continues to evolve, Paramount Global's approach raises key questions about the future of content consumption. How will these strategic shifts impact the streaming landscape, and what opportunities do they present for content creators and viewers alike? Let's discuss! 🎬💡 Paramount, Paramount+, Warner Bros. Discovery, SHOWTIME, CBS, Netflix, The Walt Disney Company, Fox Corporation #Streaming #ContentCreation #StreamingWars #ContentStrategy #CostCutting #DigitalTransformation
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Advertising Account Executive @Spectrum Reach | Data-Driven Campaigns to Reach Target Audience with TV, Streaming TV, Online Display, Social Media, & Online Search Advertising | Home of SportsNetLA & Spectrum News 1 📡🥇
Over 250 million people in the US, 75% of the population, will be watching OTT video this year, outnumbering both social media users and TV viewers. eMarketer reports that Netflix, Amazon Prime Video, Hulu, and Disney+ will all have over 100 million viewers each, but Netflix, with around 180 million, will be the market leader. AVOD viewership is also on the rise, with Amazon Prime Video overtaking Hulu. Stay ahead of the curve and make sure your content is available on OTT platforms. #OTT #streaming #emarketer #advertising #streamingadvertising
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Marketing Director | Brand Strategy, Growth, Leadership | I Help Media Entertainment Companies Drive Brand Growth with $680M+ in Sales Success & Counting
🚀💥 Are Disney and Warner Bros. Discovery Reshaping Streaming with Their New Bundle? Disney and Warner Bros. Discovery are teaming up to offer a game-changing streaming bundle, combining Disney+, Hulu, and Max under one roof. This collaboration marks a significant shift in streaming, with competitors joining forces to provide unparalleled content choices. 👀 By bundling these powerhouse platforms, the companies aim to enhance subscriber value and retention while offering diverse entertainment options, from beloved franchises to exclusive originals. This strategic move comes at a crucial time as both giants face fierce competition from rivals like Netflix and Amazon Prime Video. Perhaps this partnership will help both platforms keep pace. What do you think about this new streaming bundle? 📈💬 The Walt Disney Company, Warner Bros. Discovery, Disney Streaming, HBO Max, Hulu #StreamingWars #Entertainment #Disney #WarnerBrosDiscovery #Netflix #PrimeVideo #FutureofTV #Collaboration #Innovation #StreamingMedia #Partnerships
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Meet the Cast: https://betches.com/vanderpump-villa-hulu-cast-bio/