Will we see you at Advertising Week NY? Join Betches’ David Spiegel for a conversation around generating revenue through community alongside Sue Dietrich (she/her) of Stanley 1913, and Gibson Johns moderated by Kerry Flynn of Axios. Plus, Kate Ward will take the stage to discuss the power of pop culture and female-focused media. Additionally, Amanda Duberman will share her insights navigating a political circus alongside Assembly Global.
Betches Media’s Post
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This article has been written many, many times in my career, yet very little changes. I post this not to rant at the system, but to continue to acknowledge the obvious disparities. Advertising must do better. Let me know what you think, or simply vent. I think we at least deserve that. #advertising #diversity https://lnkd.in/eHmGk-yv
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Against all odds, 2024 is off to a good start for local news. Here's a quick update from Keith Pepper:
Pausing a beat this morning to reflect on a fantastic couple of weeks in #Atlanta. As the torrent of bad news about the media business continues, the Rough Draft Atlanta team is building on our goal of providing non-sensational news across platforms that allow audiences to consume content in ways that isn't overwhelming. Our print and digital products give local and regional marketers clean, engaging ways to connect with some of metro Atlanta's most engaged and influential audiences. In the last two weeks, we have: 📰 Published special print sections for Central Atlanta Progress and Atlanta Jewish Film Festival. 🍲 Enhanced our coverage of local food news. 📧 Sent more than 1.5 million emails with almost 2x the industry average engagement metrics. 🔦 Welcomed Richard T. Griffiths from the Georgia First Amendment Foundation for an Open Government staff training at Switchyards. 🎉 Celebrated Joe Koufman's 10th Anniversary of Setup® And, I had the opportunity to moderate an interview with Andre Dickens for The Atlanta Press Club. If your company can benefit from being associated with local media that's growing and delivering for both readers and advertisers, please get in touch! #LocalNews #MediaBusiness #AtlantaBusiness
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Florida Gov. Ron DeSantis picked a fight with Walt Disney because it fit his political narrative. As a candidate for the Republican nomination for president, DeSantis wants to present an image as a right-wing warrior battling the woke mob on the left. That means opposing any company that makes diversity a priority. DeSantis targeted Walt Disney, a company with deep financial ties to his state. Florida's governor made the Mouse House his chief target because former Chief Executive Bob Chapek spoke out about his so-called Don't Say Gay legislation. Never mind that Chapek likely spoke up about the legislation only to appease employees who were angry that he hadn't. That was enough to get DeSantis to take on one of the largest drivers of his state's economy. The governor went after Disney hard, taking over the Reedy Creek Improvement District, the special district governing the land on which Disney World sits. DeSantis has said that he was just trying to level the playing field and take away Disney's special advantages. That approach ignores the fact that Florida has thousands of other special districts, including one just created for Comcast's Universal Studios. Disney CEO Bob Iger has made clear that his company gets no benefits that aren't offered to other Florida businesses. He has also threatened to divert some of his company's capital spending away from Florida. Disney has hired Oxford Economics, a for-profit venture from Oxford University’s business college, to conduct a "comprehensive economic analysis to quantify the significant contribution of Disney’s operations in Florida during fiscal year 2022." Disney has maintained that DeSantis has targeted the company for political reasons while the governor continued to say that he's simply trying to take away special benefits from the company. The Oxford Economics study shows that Disney has a huge economic impact in Florida that goes well beyond its theme parks. "In FY22 alone, Disney generated $40.3 billion in statewide economic activity, either directly,or indirectly through its supply chain and the spending of employees," according to the report. Disney also generated $3.1 billion in state and local taxes in 2022, and the data show that company "sustained" 263,000 Florida jobs. That includes Florida residents directly employed through the company as well as jobs supported by visitor spending off-property and other indirect impacts. "To put this in perspective, the unemployment rate in Florida was 3% in September 2023. Based on the current size of the state’s labor force, the unemployment rate would be 5.4% without Disney-supported jobs," the company said. "For every direct job on-site at Disney, an additional 1.7 jobs are supported across Florida." Disney recently shared plans to double the investment in its theme parks to $60 billion over the next decade. How much of that money goes to Florida remains an open question.
Disney fires back at Gov. DeSantis in Disney World woke battle
thestreet.com
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For A Media Operator, I've written a piece about how media companies need to radically rethink their approach as they switch from a subscription- to a membership-led approach https://lnkd.in/ekfuWzKx
gal-dem, Defector, and Being Transparent With Your Audience - A Media Operator
https://www.amediaoperator.com
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Three years ago, #advertising agencies committed to spending a certain percentage of their #mediabudgets with minority-owned #publishers to help get more dollars flowing to historically under-funded businesses. But to access those budgets, agencies are pushing Black-owned media companies to prove that they are non-white owned, according to conversations with four media execs. At stake, they say, is the money set aside by advertisers to support non-white media companies following the the media reckoning spurred by the murder of George Floyd in 2020. #blackowned #blackownedbusiness In this piece by Sara Guaglione, we speak to Kerel Cooper of Group Black, Rhonesha Byng, and Christopher Kenna.
WTF is accreditation for Black-owned publications?
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https://lnkd.in/gHidP_MW Uncover the Untold Story of Advertising's Evolution in "The City That Sold America"! At Headturn we're not just watching history; we're actively shaping it! If you have a business, we recommend watching this enlightening journey through the groundbreaking documentary "The City That Sold America," as it delves into the vibrant tapestry of advertising's evolution that was birthed here in Chicago. Our mission at Headturn goes hand in hand with this riveting documentary. We're innovators in the advertising world, specializing in the Dual Cultural Advertising strategy. Our approach bridges the gap between cultures, just like the trailblazing African-American advertisers did in their time for Valmor. We believe in the power of connections. Just as "The City That Sold America" spotlights the pivotal role of African-American advertisers in reshaping the industry, Headturn stands as a beacon for connecting Latino business owners with mainstream consumers and vice versa. Our Dual Cultural Advertising strategy is a game-changer! We help Latino business owners reach and resonate with mainstream audiences while also enabling mainstream businesses to authentically connect with Latino consumers. Just as the documentary celebrates diversity, creativity, and the impact of often-overlooked voices, Headturn champions inclusivity and innovation through our strategies, ensuring that every voice is heard and every community is represented. Don't miss out on this enriching documentary, and don't miss out on the opportunity to partner with Headturn in revolutionizing advertising strategies. Let's celebrate diversity, build bridges between cultures, and create impactful campaigns together! #HeadturnInnovates #DualCulturalAdvertising #TheCityThatSoldAmerica #BridgingCultures #AdvertisingEvolution #InclusiveAdvertising # ItsYourTurn
The City That Sold America
thecitythatsoldamerica.co
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In the latest episode of The Pool, host Ese Ofurhie, is joined by David Bowles, President of CMRignite the nation's largest Black woman-owned cause marketing and social impact agency whose mission is to develop innovative, cross-cultural marketing campaigns that lead to real, positive change. Watch the full interview below!
Unveiling the Strategic Prowess of CMRignite in Shaping a Diverse and Impactful Advertising Landscape (Video)
mediavillage.com
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Account Management Professional | Entrepreneurial Spirit and Strategic Vision | Transforming Challenges into Business Opportunities
Great movie recommendation below for entrepreneurs and creatives.
https://lnkd.in/gHidP_MW Uncover the Untold Story of Advertising's Evolution in "The City That Sold America"! At Headturn we're not just watching history; we're actively shaping it! If you have a business, we recommend watching this enlightening journey through the groundbreaking documentary "The City That Sold America," as it delves into the vibrant tapestry of advertising's evolution that was birthed here in Chicago. Our mission at Headturn goes hand in hand with this riveting documentary. We're innovators in the advertising world, specializing in the Dual Cultural Advertising strategy. Our approach bridges the gap between cultures, just like the trailblazing African-American advertisers did in their time for Valmor. We believe in the power of connections. Just as "The City That Sold America" spotlights the pivotal role of African-American advertisers in reshaping the industry, Headturn stands as a beacon for connecting Latino business owners with mainstream consumers and vice versa. Our Dual Cultural Advertising strategy is a game-changer! We help Latino business owners reach and resonate with mainstream audiences while also enabling mainstream businesses to authentically connect with Latino consumers. Just as the documentary celebrates diversity, creativity, and the impact of often-overlooked voices, Headturn champions inclusivity and innovation through our strategies, ensuring that every voice is heard and every community is represented. Don't miss out on this enriching documentary, and don't miss out on the opportunity to partner with Headturn in revolutionizing advertising strategies. Let's celebrate diversity, build bridges between cultures, and create impactful campaigns together! #HeadturnInnovates #DualCulturalAdvertising #TheCityThatSoldAmerica #BridgingCultures #AdvertisingEvolution #InclusiveAdvertising # ItsYourTurn
The City That Sold America
thecitythatsoldamerica.co
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Before our Advertising Week session, "Loudly Calling 'Bullshit' on Brand Wokeness/Brokeness" – featuring Do the WeRQ Co-Chair Kate Wolff 🏳️🌈 🐺 – stop by at 2:40-3:10p ET on Wednesday for the panel "Going Viral: How Leaders, Citizens and Grindr Used Communication to Stop MPOX." Industry conferences have a lot of sessions on authenticity, equity and creativity. This is the a session that will show what it means to put these values into practice on a specific campaign, and the phenomenal impact you can create. It's challenging, it's messy, and a little sexy and fun. The session will feature Amy M. Litt of CMI Media Group, Andy Kraut of Grindr and Malik Brown for the City of Atlanta. Remember that if you've not yet registered, you can access the special friends and family discount to secure your 15% off of AWNewYork passes. Use promo code: AW15 at checkout. #AWNEWYORK23
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Owner, “Lee Arnold Marketing” and Co-Owner in “Hangar 33 Media Consultants”. Broadcast Media Consultancy.
One important thing about the Peter Pan Generation-Boomers (“I won’t grow up”) is that we are nothing like the generations that came before us. Unlike our parents or grandparents, the Great Depression is something we have no experience with, other than as a section in a history book. Hence when our kids grew up and moved out, instead of buying that frugal, last forever VOLVO, we buy CORVETTES. We work at recapturing our youth, and lots of us have the income to pursue it. Botox, Sports Cars, Home Theater System, exotic Vacations, collectibles etc. What National Advertising Agencies are finally figuring out is that the 55+ and 65+ generations have much to offer as consumers, because, in fact, we consume like no group ever did. It’s those damn “Local” advertisers and agencies that need to be schooled on who we are. That, of course, would require local time sales people that could tell/sell that story. And that is another story unto itself.
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