Billboard’s Post

Folks, it's time to tune in because I've got a lesson on the incredible power of repurposing the *right* content, and here's the scoop: As I've mentioned before, I'm all ears when it comes to being a social listener, staying laser-focused on what's trending on social media that truly serves WHUT's audience. Lately, there's been a remarkable trend I've dubbed the "comeback resurgence," particularly among black athletes. These are individuals who've weathered past hardships or faced challenges from the media spotlight. Simultaneously, I've been keeping a close watch on the sports scene, recognizing how it aligns with our mission of amplifying black excellence and sharing these inspiring stories. Now, here's where the magic happens – I've been repurposing content that centers around this theme of "comeback." And I'm about to drop a major win for our Howard University Television (WHUT-TV) platform: On August 9, when we first posted about Simone Biles, it kicked off with just 1,159 plays. But guess what? As of today, September 6, we're looking at an astounding 14,229 likes and a combined total of 403,626 plays on Instagram and Facebook. This success story is a testament to the fact that a post you might initially think of as a flop can suddenly skyrocket to go viral when a well-crafted strategy is in play. My only complaint the on screen text too big 🚀📊 #ContentPowerMoves #ViralStrategy #ComebackSuccess #contentstrategy #socialmedia #digitalamarketing #socialcontent

This book brings together artists, community organizers, and scholars who understand the politics of Black space making in Harlem through a range of historical, cultural, and anti-imperialist worldviews designed to offer new, reparatory pedagogical possibilities. Together, they reconfigure how we understand, employ, and carry forward Malcolm X’s sociopolitical, cross-cultural analyses of justice and power as everyday praxis in the built environment and beyond.

In the latest episode of The Pool, host Ese Ofurhie, is joined by David Bowles, President of CMRignite the nation's largest Black woman-owned cause marketing and social impact agency whose mission is to develop innovative, cross-cultural marketing campaigns that lead to real, positive change. Watch the full interview below!

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📢 Exciting read! "Taylor Swift: What Brands Can Learn From A Tortured Poets Magic" delves into the revenue management and commercial strategies illustrated by Taylor Swift's latest album release. A must-read for social media marketers looking to glean insights from Swift's success. Check out the full article here: https://ift.tt/oXclaWT

From One Viral Blog to a 7-Figure Empire... The story of how Amy Morin's heartfelt blog post transformed into a business empire is not just inspiring; it's a blueprint for content creators everywhere, including us at BlackOakTV. Her journey highlights the power of authenticity, the art of storytelling, and the importance of being prepared for when your content strikes a chord. At BlackOakTV, we're taking this lesson to heart, focusing on creating content that resonates deeply with our audience's experiences and aspirations. But the magic doesn't stop with virality. It's about leveraging that moment to build something lasting - diversifying our content, engaging our community, and continuously innovating to keep our audience coming back for more. As we navigate the pathways to growth, from our Original Black Content to our Black Content Review blog, our mission remains the same: to tell stories that matter, to voices that must be heard, and to create a space where every piece of content has the potential to spark impact. Stay tuned, engage with us, and be part of this journey. Because at BlackOakTV, every story we share is a step towards building a community that celebrates and elevates Black voices and stories. #BlackOakTV #Storytelling #ContentCreation

We created the jingle "It's Time for Sale!" to excite our community about upcoming sales, and it has become their signal for a YN sale. Many share that their significant others react with a humorous "UH OH... NO NO NOT ANOTHER SALE!" when they hear it on YouTube. This fun approach engages our community, making sales enjoyable without feeling like a hard sell, allowing them to join in or simply enjoy the jingle. #Youngnails #BrandCommunity #MarketingStrategy #ContentMarketing

theGrio is an American television network committed to the celebration of Black cultures throughout the United States. When I met Natasha S. Alford, the VP of Digital Content and a Senior Correspondent at theGrio, in September 2021, she emphasized the significant influence of the publication in amplifying Black representation within the realms of news and digital media. While scrolling through TikTok, I came across theGrio's Black Podcast Network, where columnist Panama Jackson engaged in a conversation with three individuals he credited with creating "one of the Blackest movies" he had ever seen, "They Cloned Tyrone". Juel Jackson (writer/director), Mark Wright (producer), and Stephen “Dr.” Love (Producer) shared insights into the movie's remarkable success and the concept of the "Black budget." Love highlighted the common practice in the industry where production companies tend to allocate budgets typically reserved for sci-fi films to Black projects. Unfortunately, Black films have frequently been confined to a specific budgetary range, despite their stories focusing on Black characters and their unique experiences. In a New York Times article titled "Hollywood Loses $10 Billion a Year Due to Lack of Diversity, Study Finds," it was revealed that Black creatives often bear the responsibility of providing opportunities for other Black talents behind the scenes. Emerging Black actors face fewer chances and a narrower margin for error in their careers, while minority representation remains lacking in top management and executive boards. Despite "They Cloned Tyrone" achieving substantial success, grossing over $100 million at the box office and receiving an 85% fresh rating on Rotten Tomatoes, the film was granted a budget of only $20 million. This budget falls far short of what Netflix typically invests in a single movie, which generally ranges between $100 million and $250 million. This situation underscores the pressing issue that Black creators deserve equitable budgets similar to those provided for any other movie. “They Cloned Tyrone” boldly combines the essence of Black cultures with a compelling sci-fi narrative. If you appreciate these elements, I strongly encourage you to watch it. You can find it on Netflix, and it comes highly recommended. #theyclonedtyrone #thegrio Esquire Group Inc.

Did you know that "Black listeners spend more time with radio than any other group—20 minutes longer than the average of the total population...Buying ads with Black-owned media gives advertisers a chance to partner with companies that hold a unique position and expertise within Black communities and culture. Importantly, Black radio listeners value brand reputation." A quote from Nielsen Report: How Black Audiences are engaging with audio more than ever. Nielsen Diversity, Equity and Inclusion So, if you are trying to establish a trusted brand, reach a loyal and diverse audience, while using a powerful media tool, look no further than the Northern Virginia Black Chamber of Commerce member-only exclusive deal with Urban One, Inc, Inc., in the Washington D.C. area. If you are not an NVBCC member, check us to see how this deal propels your business. #nvbcc #urbanone #radioone #marketing #traditionalmedia #trustedbrand #nielsenreport #DEI #representingblackculture https://lnkd.in/emthbSVX

Choral and Music directors! Listen to the beautiful voices of the Boston Bilingual Singers, performing my song “REACH FOR THE STARS”. Consider it for your vocal groups. Here are the lyrics: SONG: REACH FOR THE STARS WHEN YOU WANT TO BUILD A BETTER WORLD FOR YOURSELF THAT’S THE TIME YOU’VE GOT TO JUMP RIGHT OFF OF THE SHELF WHEN YOU SEE IT’S UP TO YOU TO DO WHAT IT TAKES EVEN THOUGH YOU’RE GONNA MAKE MISTAKES YOU HAVE GOT A LOT TO GIVE, IT’S WAITING INSIDE OPEN UP AND LET IT OUT, DON’T LET IT HIDE EVERY SINGLE PART OF YOU IS SPECIAL AND TRUE IT ALL COMES DOWN TO YOU REACH FOR THE STARS DON’T BE AFRAID DON’T EVER RUN AWAY FROM YOURSELF REACH FOR THE STARS REACH FOR THE SKY AND IF YOU TRY YOU WILL FIND WHO YOU ARE IF YOU SLIP AND FALL AND ALL THE WORLD SEEMS DOWN THAT’S THE TIME TO GET RIGHT UP AND TURN IT AROUND WORK IT OUT…THERE’S NO DOUBT WHAT YOU CAN DO IT ALL COMES DOWN TO YOU IF YOU WANT TO CLIMB THE MOUNTAIN MAKE SURE YOU’RE READY TAKE THE PROPER GEAR TO SECURE THAT YOU’RE STEADY PRACTICE TILL YOU’RE PERFECT AND NEVER STOP TILL YOU REACH THE TOP (Dance Break, Instrumental or Spoken Word) Bridge: YOU ARE THE ONE TO BRING OUT THE SUN YOU ARE THE ONE TO CHASE THE CLOUDS AWAY YOU ARE THE KEY TO MAKE LIFE HOW YOU WANT IT TO BE IF YOU REACH FOR THE STARS AND SEE REACH FOR THE STARS FOLLOW YOUR DREAMS PUSH TO THE LIMIT NO MATTER HOW HARD IT SEEMS REACH FOR THE STARS GIVE IT ALL YOUR HEART AND YOU WILL SEE AND YOU WILL SEE ALL THAT YOU CAN BE!!!!!