3 NBA Vets Launch CRE Firm Targeting Conversions https://trib.al/7nwuX4Q
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Where should the NBA go next?🏀🤔 While discussions about expanding the NBA have been scarce since the addition of the Charlotte Bobcats nearly two decades ago, we're turning to the data to explore cities with the most potential when it comes to NBA expansion. 🙌 Seattle and Las Vegas boast a respectable 53% and 48% engagement with the NBA, respectively, they fall short of some surprising high-flyers, including California and D.C. 💜 Both Seattle and Las Vegas score well in fan sentiment, with 16% and 18% Favorability towards the NBA — showing their ability to attract and retain die-hard fans. ⚜️However, even here, they face intense competition from regional powerhouses like Louisiana and Oklahoma, both clocking in at 20% Favorability. Regardless of the NBA’s next market, leveraging data on fan demographics and other relevant metrics can guide brands to make informed decisions about the future of their partnerships. Read the full article here: https://hubs.la/Q02dFJGd0 #NBA #Expansion #ConsumerInsight
NBA Expansion Cities | SponsorPulse
sponsorpulse.com
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The Super Bowl extends beyond just NFL fandom… With an estimated $𝟐𝟑 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 to be wagered on the game, this is the biggest day of the year for sportsbooks The popularity of sports betting is at an all-time high. In 2023, the American Gaming Association reported that the total sports betting handle exceeded $100 billion. This year's Super Bowl represents a peak moment in sports betting. With an expected audience of over 200 million, it is projected to be the most bet-on event in history. However, sportsbooks face the challenge of attracting and retaining customers. With numerous options available to consumers, companies are strategizing to capture their interest. 𝗙𝗮𝗻𝗗𝘂𝗲𝗹: Offering a share of $10 million in free bets to customers who place a Super Bowl wager of at least $5. 𝗗𝗿𝗮𝗳𝘁𝗞𝗶𝗻𝗴𝘀: Introduced a “Bet One, Get One” promotion, leveraging their new partnership with LeBron James. This offer includes placing a bet on the Super Bowl and receiving a bonus bet of the same value. 𝗕𝗲𝘁𝗠𝗚𝗠: While many companies focus on offering perceived value through promos to attract consumers, BetMGM is emphasizing the use of social media for a more streamlined experience. BetMGM has formed an exclusive partnership with X, which is usually the heart of conversation for sports especially during big games. 𝗛𝗼𝘄 𝘄𝗶𝗹𝗹 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸: BetMGM’s odds will be integrated into X, providing an interface for easy navigation to BetMGM’s app or website. This strategy is aimed at engaging consumers where their interest already lies. 𝗪𝗵𝘆 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗰𝗮𝗿𝗲: BetMGM's strategy marks a notable venture in merging sports betting with social media. While their future goal is to enable direct betting within the social app, the Super Bowl offers a pivotal moment to demonstrate the effectiveness of this integration. I'm excited to see how this goes because this event could potentially reshape how sports betting interacts with social platforms going forward. https://lnkd.in/geM6NWtg #sportsbiz
Sports betting is coming to X with BetMGM partnership | TechCrunch
https://techcrunch.com
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The betting aspect of the sports business is something that intrigues me most about the growth of professional leagues, the revenues of the AGA, and our economy in general. Currently, some form of sports betting has been legalized in 38 states. In addition to that, betting on games has become a generally accepted function of popular sports culture and media. Additionally, tons of networks have adapted to the growth of the betting sector (ie, ESPN, Barstool Sports, and pro organizations). The marketing of sports betting seems to persuade some consumers that sports betting can be a "long-term investment" and the access to data intrigues these consumers to make certain betting decisions. The past Superbowl has brought the industry to new heights and its growth seems limitless in the short amount of time it has been legalized. Where will it go from here? Curious to hear my network's opinions.
Why Super Bowl 58 was a record-breaking event for sports betting
usatoday.com
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Honored to be among all these incredible people! Big shout out to all the Rising Stars, and to Ashley Rodriguez and Business Insider for including me. Recognition like this is never just an individual thing - I want to thank my co-founders Travis Geiger and Guy Dotan as well as all the employees, contractors, interns, and stakeholders that make WagerWire possible! We are more passionate than ever that the WagerWire marketplace is an important evolution of the sports betting and fantasy industry. We vastly improve optionality for bettors who want more than a just a low-value Cash Out offer for their entire bet, but rather a liquid market to sell all or part of their action at the maximum value. Customers are waking up and starting to demand this from their sportsbooks. While this might seem on its surface to be competitive to operators that enjoy the high margins on Cash Out, the most forward-looking are already starting to adopt this approach to give customers a better experience. We understand that it's difficult to take these steps if you already have a large and successful incumbent business - but markets ALWAYS trend towards liquidity and it's best to get out ahead of inevitable forces like this and create a competitive advantage against slower moving operators. By unlocking secondary market activity, and the social engagement that happens on top of this marketplace, WagerWire is an engine for leveraging an operator’s audience into the most active, engaged and passionate customer base in the industry. Really excited to continue driving the gaming industry forward!
🎉 BIG CONGRATS to WagerWire's CEO Zach Doctor for being selected as one of Business Insider's "16 Rising Stars of Sports Betting and Gaming Who Are Driving Growth Areas Like Responsible Gaming, Micro Betting, and Pick 'Em Fantasy" This comes on the heels of WagerWire being named to Business Insider's list of "25 Promising Sports Startups to Watch, According to VCs and Other Top Investors". READ IT BELOW ⬇ Zach Doctor at WagerWire is establishing a secondary market for sports betting and fantasy Doctor, the cofounder and CEO of WagerWire, a StockX for betting and fantasy, is helping establish a secondary market for sports bets and fantasy picks. The former PNC Bank VP teamed up in 2021 with his fellow UCLA alums, Travis Geiger and Guy Dotan, to launch the platform after wanting a way to buy into each other's betting lines. WagerWire lets users digitally trade bets they've made on apps like DraftKings and FanDuel, similar to the marketplace PropSwap. (Doctor has said WagerWire sets itself apart by making the entire process digital, so users don't have to mail in a ticket.) In the last year, he and his team have launched the product and begun growing its user base. The marketplace tech is currently embedded in partner apps, including Betr, Red Rock Resorts' STN Play, RealTime Fantasy Sports, SB22, and SPARKET, and the company is working to sign more partners. It also plans to roll out trading within its own app in the next few weeks. There are signs the concept is starting to take hold. A gambler behind a high-profile $100 parlay with a potential payout of $1.7 million hedged his bet by listing his ticket on WagerWire, and received offers, but ultimately decided to cash out on DraftKings where he placed the bet, ESPN reported. Doctor, 33, thinks sports bettors are starting to feel squeezed as more operators push higher-margin bets like same-game parlays that are harder to win. "It is also kind of a bad rep just in the eyes of the public," Doctor said. "We think that WagerWire can be part of the solution, and that we give players optionality to be able to get out of their bets at fair prices." Favorite sports teams: San Francisco 49ers, Golden State Warriors, and San Francisco Giants READ THE FULL LIST FROM BUSINESS INSIDER HERE: https://lnkd.in/djQKPbEX Written by Ashley Rodriguez and Tiara White 👏
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50M+ Americans (20% of the population) bet on the Super Bowl. Here's what the 70%+ YoY rise in US sports betting means for the sports industry, plus how you can use this info to join this growing category 👇 With the legalization of online sports betting across 30 states to date, a once-nascent category has rapidly grown into a ecosystem that absorbs as much as $12B in wagers in a single month. Per Legal Sports Report, January and March each stand out as months with *spikes* in the size of sports betting handle (i.e., amount of money wagered by bettors). 📆 These betting spikes are driven by *key events*: - January = National Football League (NFL)'s Super Bowl - March = NCAA March Madness In addition to established players (DraftKings Inc., FanDuel, Caesars Sportsbook & Casino, etc), multiple *challenger* betting platforms have launched in time to benefit from these spikes, including Fanatics (mobile betting launched Aug 2023) and ESPN Bet (launched Nov 2023). If January 2024's handle size grows at the same rate as it did last year, it will reach $13.5 billion, a record level for the industry. __ 💡 My takeaway → Given sports betting's *event-driven* growth, use the timing of *key events* as optimal times to pursue job opportunities in the space. Both *established* betting brands and *challenger* brands will be hiring across functions to meet the surges in demand, including... - Marketing and Digital Media to attract new customers - Product Engineering and Design to build new features - Customer Service Reps to engage with users - Analytics and Traders to set betting lines - And more! __ ⭐️ Explore opportunities across many leading sports betting brands, including bet365, PrizePicks, Swish Analytics, IMG ARENA, and more on TeamWork Online's collection of Sports Technology jobs: https://lnkd.in/g8XnJbtn What are you seeing in your local markets that could play into the growth of sports betting in 2024? ⬇️ 💬
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The two recent controversies involving Virender Sehwag and Venkatesh Prasad showed just how tricky the business of social media management for athletes is. In the age of social media, celebrities can’t get away with anything that’s not “on brand”. Once people realised they were probably not the ones tweeting, it was always going to spiral. So, what's the best way to manage social media for athletes? What are the best practices involved? How do you deal with a controversy, or a client who's politically invested? I spoke to the experts, including Divyanshu Singh, Sharba Tasneem, and Siddharth Raman. #sportsbiz #sportsbusiness #socialmedia #athletemanagement https://lnkd.in/gPJsMMiZ
Indian athletes and social media: it’s complicated
theplaybook.thesignal.co
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For sports lovers in America, from September to February, Sundays mean one thing: football. With 32 teams dispersed throughout the country and millions of viewers every week, it's safe to say the National Football League (NFL) has a strong fan base. But what makes someone a fan? Someone who watches games? Attends games? Someone who knows the entire team roster by heart? The NFL recognized that there is no right or wrong answer and that there are many different types of fans and levels of fandom. To engage all types of fans and establish a deeper connection with their customer base, the NFL created Fantasy Football Leagues. In these leagues, users are responsible for drafting and managing their own teams and their performance in the league relies on real game results. Users can create leagues to compete with friends, taking the competition to another level. Sports networks have capitalized on the excitement and launched apps to give live fantasy stats, recommendations, and more. What have the Fantasy Football Leagues done for the NFL? Driven engagement and increased the size of the NFL's fan base. In fact, according to a survey conducted by the Sports & Fitness Industry Association (SFIA), participation in fantasy football has increased by 15% since 2018. Informed by market research which provided a deep understanding of their customer base, the NFL's Fantasy Football League initiative has proven to be one of their strongest marketing strategies yet. At Limelight Insights, we have extensive experience working with clients in entertainment, culture, and sports. Reach out to our team of experts to discuss your research needs today. #fantasyfootball #fantasyfootballleagues #nfl #fantasysports #marketingstrategy #famouscampaigns #marketingcampaign
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Day 3! #LinkedInSportsChallenge What recent trends have you observed in sports & how are they shaping the future? 1. Investment into women’s sports. Past studies estimated only 5% of all sports media coverage is focused on women's sports. However, interest in women's sports continues to grow along with investment. Investment and exposure will lead to exponential growth this decade. Love seeing men like Alexis Ohanian Sr., Dwayne Wade and Patrick Mahomes joining ownership groups in the NWSL and WNBA. 2. Growth of DFS and sports betting in the U.S. You can’t watch a game anymore without seeing ads for DraftKings, FanDuel, Underdog Fantasy, etc. Fan engagement is up & it’s great to legalize it as opposed to the past of offshore betting and bookies. 3. Athletes endorsing brands for equity. Today’s athlete is eager to set themselves up for after sports. NBA stars like KD, Kobe and LeBron have all had massive gains in their portfolios because of brands like Blaze Pizza, BODYARMOR and Coinbase. The trend will continue and I look forward to equity becoming more accessible to every athlete. I’m proud of our work in this area at Distinction Agency as we continue to negotiate creative deal structures for our talent to own a piece of the brands they believe in. #LinkedInSports
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Read the room, Yankees social media. We're seeing more of US sports franchises integrating sportsbooks in social media. There's a debate to be had about that on its own, but in light of the Shohei Ohtani and Jontay Porter news over the past two weeks, this is a really bad look. If they've got a deal to include a certain amount of social promotion of FanDuel, I get that. But I would think all parties would be comfortable with pressing pause on this kind of promotion for at least a little bit. I firmly believe much of the hubbub these past two weeks is more about perception and PR than a new, tangible problem. Betting scandals are not new, and regulation helps bring it more into the light. However, when perception and bad PR are the problem, you're just feeding into this with the timing of this tweet. This is an own goal that easily could have been avoided. (h/t Akinosun Ayodeji) https://lnkd.in/eQFWHpgr
Yankees post about Nestor Cortes hitting a betting prop, and the reaction wasn't positive
sports.yahoo.com
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Digital Marketer|Content Creator|UI/UX Designer|Graphic designs Social Media Manager in Betagon Solutions
Exciting times at Betagon Solutions as we gear Glare Luxury up for online success! Recently, I've been spearheading our digital presence by establishing and optimizing our social media platforms on Instagram, Facebook, YouTube, and TikTok. It's been a journey of creativity and strategy as i lay the foundation for engaging with our audience and driving sales. Stay tuned for more updates as we embark on this digital adventure! #DigitalMarketing #SocialMediaStrategy" #socialmediamarketing #socialmediamanagement
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