Boats Group’s Post

A fundamental principle in marketing is to sell the outcome. Not just the product itself. For instance, when marketing a drill, the focus is on the convenience of effortlessly drilling a hole in the wall. Similarly promoting a Jeep isn't merely about the vehicle. It's about the excitement of embarking on adventurous journeys into the wilderness. Got it. So remember… https://buff.ly/2PfX1mp #Marketing #DigitalMarketing #OnlineMarketing #SalesStrategy

A fundamental principle in marketing is to sell the outcome. Not just the product itself. For instance, when marketing a drill, the focus is on the convenience of effortlessly drilling a hole in the wall. Similarly promoting a Jeep isn't merely about the vehicle. It's about the excitement of embarking on adventurous journeys into the wilderness. Got it. So remember… https://buff.ly/2PfX1mp #Marketing #DigitalMarketing #OnlineMarketing #SalesStrategy

Why is a Business Strategy Important? Not only is it key for any growing business but it's also essential for your marketing efforts. ...Otherwise you risk wasting time and money on the wrong things, which is sadly, is something we see a lot! Marketing that's focused on driving the desired outcomes, whether it's increasing sales, expanding the reach to new audiences, or enhancing brand awareness, comes directly from the business goals and feeds back into the business to grow it. A well-defined business strategy helps to identify your target audience and understand their needs, preferences, and behaviours. This knowledge is essential for crafting effective marketing campaigns and messages that resonate with the intended audience, leading to higher engagement and conversion rates. Find out more about business planning with purpose: https://lnkd.in/deSSpsiT Don't be put off by the level of detail needed to build a business strategy, it doesn't need to be war and peace. If you need help just nailing this vital part of your business give us a shout, we offer one off business and marketing planning sessions to get you started in the right direction or help you evolve a current plan. No fuss, just practical guidance from the experts! #maritime #marineindustry #yachting #boating #marinemarketing #leisuremarine #contentcreator #marinemarketingagency #goboating #fishingboats #watersportsnation #leisuremarine #leisureboat

Aman Gupta's "𝗛𝘂𝗺 𝗕𝗵𝗶 𝗕𝗮𝗻𝗮 𝗟𝗲𝗻𝗴𝗲" spirit is infectious, and boAt's marketing reflects that perfectly. Remember their latest ad? "𝗗𝗼𝗻'𝘁 𝗯𝗲 𝗮 𝗳𝗮𝗻𝗯𝗼𝘆. 𝗕𝗲 𝗮 𝗯𝗼𝗮𝘁𝗵𝗲𝗮𝗱." It's not just catchy, it's a bold statement that resonates with young audiences. Here's why it works: 💡𝗧𝗵𝗶𝗻𝗸 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁: It goes beyond "better," encouraging individuality and standing out from the crowd. ✨𝗕𝗲 𝗮 𝗕𝗼𝗮𝘁𝗵𝗲𝗮𝗱: It creates a sense of belonging, a community for young tech enthusiasts. This tagline perfectly embodies boAt's brand identity: innovative, stylish, and built for the young Indian consumer. They understand customer desires and convert that spark into loyalty. They don't just sell boats, they sell the boathead lifestyle. What are your thoughts on boAt's marketing strategy? boAt Lifestyle #boAtLife #MarketingMagic #marketing

Cruise incentives are a powerful tool for new car dealers to increase traffic and drive sales. Here's how you can effectively utilize cruise certificates to create a buzz and bring more customers into your dealership. Create a Compelling Social Media Campaign Social media is one of the most effective platforms for promoting your cruise incentive program. Here’s how to do it right: ✔️Visual Appeal: Use high-quality images and videos of luxury cruise ships, stunning destinations, and happy customers enjoying their vacations. Visual content is more engaging and likely to be shared. Learn more: https://lnkd.in/esVhZizB

Customer testimonial videos work :) A video we almost accidentally put together for Skipperi has racked up 192,000 YT views. Plenty more on other platforms too. I get texts about once per week from people saying they saw my handsome face (I added the handsome part). Last year, our friends at Skipperi asked me to come down to the Toronto International Boat Show to discuss video content strategy and potentially even film some testimonial content with other happy members of the club if they stopped by the booth. It was a casual thing vs a fully planned and produced shoot. I like boats and live close by so it was no big deal. That day in Toronto however, we had a massive snowstorm, and ... well... pretty much nobody came to the boat show. Emily Sorlie and I are also members of Skipperi, so I offered to turn the camera on myself and share our thoughts about this great new boat-share membership program which began in Finland and has moved into Canada and other countries over the past year. Sydney Piskor, head of marketing for Skipperi Canada texted me: "The testimonial did perform very well for us and other markets are now trying the same idea for ads this season 😊 Thanks for making it happen" Testimonial video works. We have carved a career at Stature Films on that idea alone. **To be crystal clear, I wasn't paid to give a testimonial for Skipperi. Skipperi is now a client ( and they weren't at the time I recorded the message), but I was a member first and these were (and are) my honest thoughts as a customer.** I'll share a referral link in the comments if you're interested in learning more about the club. #testimonials #thisstuffworks #skipperi

🌟 Attention, business owners! 🌟 📣 If you are thinking about diving into the world of advertising. Hold up! 🛑 🌍 Before you take the leap, make sure your product or service is truly world-class! 💪 💡 Investing in advertising is a smart move, but remember, first impressions matter! 🎯 🚀 Once you've got a killer product, advertising will take it to new heights! 🌠 Follow us for more info. . . . . #BusinessSuccess #MakeAnImpact #BuildYourBrand #storytelling #smallbusiness #smallbusinessowner #smallbusinesssupport #videomarketing #videomarketingtools #videomarketingsecrets #videomarketingstrategy #businessstrategy #socialmedia #videomarketingservices #videomarketingpower #videomarketingworld #videomarketingtraining #videomarketingtools

Have you ever thought about why some yachts get so much attention? Authenticity is the secret. ⚡ The power of authenticity in yacht charter If you want to stand out in the yacht charter business, you need to know about the trend toward more authentic marketing. These days, people want real experiences and connect best with brands that tell real stories. ➡ Here is a strong fact to think about: 90% of consumers say authenticity in advertising is important (Source: Stackla, 2023 Consumer Content Report). This means implementing user-generated content (UGC) is crucial. Show how fun, relaxing, and valuable it is for your customers to be on your yachts by sharing real stories of their adventures. People really connect with these stories that are full of emotion, and they help potential customers trust you. Are you ready to adapt? As you think about what to do next, ask yourself: ❓ Is my brand using user-generated content (UGC) to show real experiences? ❓ Should I just follow the crowd, or should I be looking for new ways to do things? Let's talk about how to handle these shifting motions. Being honest with your clients and getting to know them better can help you keep your yacht rental business viable and successful. #yachtrental #marketing #authenticity #experiences #UGC

Charter Managers! ⚓️ Struggling to boost your reach on Instagram? Here's a trick you need to know before creating your next post... Need assistance with your online marketing strategy? Shoot me a message. I offer FREE strategy calls for anyone in the yachting industry! #yachting #marketing #leadgeneration

Diving into the fierce #B2BMarketing scene of 2024? It's not just content, it's a game-changer. Let's kickstart your distinctive journey now! #B2BMarketingStrategy #MarketingStrategy #ContentMarketing