Brex’s Post

📣 Founders and finance teams: join our upcoming product demo webinar on July 10th to see how using Brex solves the problem of having to choose between controlling spend and driving company growth. With Brex, you can do both! Register here: https://bit.ly/3XyCSgu

📣 Founders and finance teams: join our upcoming product demo webinar on July 10th to see how using Brex solves the problem of having to choose between controlling spend and driving company growth. With Brex, you can do both! Register here: https://bit.ly/3XyCSgu

🚨 Tomorrow! Join us for a product demo webinar and learn how to use Brex to save time on manual tasks, how to control spend before it happens, and how to empower teams to spend confidently—and in-policy. Register here: https://bit.ly/3WcmzFm

It's easy to assume that getting to series A is the equivalent of finding the Golden Mushroom 🍄 in Mario Kart… …And while series A is far from a magic pill, it IS a crucial phase to build scalability. Here are five things we consider when getting our B2B ventures Series A ready: 🏎️ Ensure tech is enterprise-level and ready to scale efficiently 🔎 Zoom in on unit economics to make sure we're on the path to profitability 📊 Establish reliable metrics for assessing client business impact 🎻 Finetune our sales process to maximise repeat business ⚠️ Understand client pain points during onboarding and adoption and set up systems to address them Find out more about our ventures by visiting our website.

Coming off our last board meeting, one core point of feedback from our board was that we needed to reduce friction for buyers. One of the places where we created friction early on was pricing. With multiple products, we tried pricing each SKU differently. While this seemed great at first, it made our pricing model way too complex for a small team. It not only created friction for customers, it also created friction for our team internally. Skyler and I had so many conversations about building order forms that took away time from more important tasks we all could've been working on. This wake-up call made me think back to the Startup Pricing 101 YC lecture. In it, Kevin Hale talks about value-based pricing, and charging based on the value you create for customers. After reflecting, we realized that we should simplify all of our data product offerings into a single credit system to make it easier for customers to understand and consume. This credit system would be aligned to customer value (pipeline and revenue generated in our case). A Unify credit can be redeemed for website intent data, B2B emails and phone numbers, champion tracking and more. Less friction with customers. No more internal chaos building order forms. No more constant debates over what to charge. Sometimes simple is good. Onwards and upwards 🚀

Last two weeks I've spent focusing on understanding the Brex product. The past few days I've been trying to get creative with my elevator pitch. Right now I've been trying to do use the "We help X do Y so they can Z" framework. For example: Brex helps Controllers by providing them with Proactive spend controls, so they can ensure 99% compliance rate. Curious what other frameworks are out there for elevator pitches? 👀

Explore the dynamic world of deal structuring 🔍 🕵️ with Mark Lerner of DealHub.io and Adam Rusho of Clumio on Apr 9 @ 1 PM ET. We’ll cover: 📝 When and how to consider changes to Agreement Structures 🌍 How to ensure organization-wide adoption of new agreements 🏦 How align your proactive pricing advice with what’s best for the business Join now to decrease your time in paperwork limbo 👉 https://hubs.li/Q02qPD4v0

I’m crafting our new demo call flow. Veeper has 2-3 ‘wow’ moments. 1) Once installed, Honey and CapitalOne no longer work - can’t find your coupon codes. 2) Our Campaign Links dynamically inject the offer/discount into your product pricing - replacing coupons at checkout. 3) Our smart discounts 🪄… you’ll have to book a demo to see. What ‘wow’ moments does your software have in a demo and how do you lead the conversation into them? Which startup has the best demo that you’ve experienced?

Listen in as Procore's Founder and CEO, Tooey Courtemanche, shares his insight on Procore's journey over the last two decades and lessons learned along the way: https://ow.ly/CUWl50R3ENX

Listen in as Procore's Founder and CEO, Tooey Courtemanche, shares his insight on Procore's journey over the last two decades and lessons learned along the way: https://ow.ly/gMAk50QSt1a