Carnegie’s Post

Pay It Forward Tuesday: Thursday April 4th EdWeek will be putting forth some great information and insights for education executives and marketers via a webinar focusing on research. Led by the EdWeek Research Center's Director, Holly Kurtz, this webinar will benefit anyone involved in the sales and marketing of your organization's products and offerings. Use the link below to register to attend live or on-demand! #k12education #marketing #sales #

This automated marketing strategy resulted in a jaw-dropping 300% surge in response rates. If you're seeking game-changing results for your recruiting efforts, this blog is a must-read. Discover how to revolutionize your campaigns and drive remarkable success. Check it out now!

A 300% increase in response rates? You may wonder how is that even possible? Take a few minutes to read the blog to find out. #weareheretohelp

Insight: 45% of students trust YouTube for their higher education research, yet only 18% of marketers prioritize this channel. The new LT and Convince & Convert Higher Education Marketing Report uncovers why video content is king and how you can leverage it to connect authentically with students. Uncover more insights like these when you download the report. #higheredmarketing #highereducation #marketing #insights

I was able to drop into Niche's virtual Higher Ed Insights Summit today and attend excellent sessions on their Direct Admissions program and on writing better emails that students will actually read. Takeaways: 📫 Direct Admissions: Many students who participate in my grant/donor-funded college application essay workshops don't have strong feelings about where they are applying or why. One student I worked closely with (first-gen, family not from the U.S., no college counseling available at their small high school) did not have anyone to help them with their college search. This was a motivated student with a good academic record who was persisting in their college application journey on their own. An example? They came to my virtual office hours every week for two months to get feedback on that week's revisions to their essay. If I had known about Niche's Direct Admissions, I would have encouraged them to use the Niche so they could discover colleges they had never heard of that might be interested in a student like them. How many students are out there who could excel but, for various reasons, don't find their way into the admissions pipeline? 📧 Write.Better.Emails.: While this session was for admissions communications, it was VERY relevant for faculty who are desperate for students to read their emails. As someone who teaches rhetoric, I think students could also benefit from learning these basic techniques. I will definitely be buying Ashley Budd and Dayana Kibilds' new book, Mailed It: A Guide to Crafting Emails that Build Relationships and Get Results. 😎 Small College Faculty Benefit from Being at a Small College: Ok, this wasn't a session, but once again, I was reminded of the value of a small college to faculty or staff members who are curious to learn more about how colleges work. While I don't work in enrollment management, I have had a number of opportunities to partner with that office: 1) through my work as the faculty representative on the Enrollment Management Committee; 2) through the grant+donor funded college application essay workshops I offered via the Writing Program from 2021-2023; 3) through showing up at every tabling event to meet prospective/new students. Yes, it is easy to agree to too many things because small colleges do need everyone pitching in, but the experiences have been invaluable for me.

📣 Attention higher ed marketers! 🎓 We're thrilled to announce the release of the LT and Convince & Convert 2024 Higher Education Marketing Report. Packed with data-driven insights and actionable recommendations, this report is your ultimate guide to elevating your marketing strategies for the 2025 academic year. 📈 Download now and unlock the secrets to engaging prospective students like never before – link in the comments ⬇️ #higheredmarketing #marketing2025 #collegeadmissions

Precision in every plan, excellence in every detail! 🎯✨ Our expertise shines through in crafting Customized Solutions, ensuring tailored strategies that align seamlessly with the unique needs of higher education institutions. 🚀🏫 Elevate your vision with College Marketing Pros! 🌐 https://lnkd.in/gPmYT-dm #CollegeMarketingPros #collegemarketing #higheredmarketing #campusadvertising #studentfocused #socialmediamarketing #influencercampaigns #digitalstrategy #universitybranding #contentcreation #creativecampaigns #dataanalytics

Print is a powerful enhancement for policy campaigns, helping organizations communicate thoughtful messages and reach their audiences with a personalized touch. People retain information more easily when they read it on print, and they’re likely to have a stronger emotional response, too. Whether you want to send a message to policymakers or shift opinion among the public, these elements are crucial. https://lnkd.in/gYSYnhVG #PrintMarketing #PolicyCampaigns #TactileExperience

The Spring semester is over, so it's time to start your Summer Reading List. Volume 178, May 2024, has 18 articles, including 5 that are available as Open Access. The tracks with articles in this issue are Consumer Behavior & Well-Being, Innovation & Technology, Interactive Marketing & Social Media, International Business, Marketing, Organizational Behavior and HRM, Strategic Management, and Special Issue Papers. For the Table of Contents, visit https://bit.ly/4bIOVLU #JBR #JournalofBusinessResearch