With LinkedIn’s targeting capabilities as their foundation, CTV ads are a game-changer for increasing brand recall and enhancing performance in your other LinkedIn campaigns. https://hubs.li/Q02DVbQr0
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Account Executive- eCommerce @ Vibe.co | All-In-One Streaming CTV Ad Platform 🖥️ || Growth Catalyst, Revenue Generator, Digital Experience Optimization & Ad Tech Expert ||
Vibe.co is an all-in-one, self-serve platform that enables any brand of any size to launch effective CTV (Connected TV) ad campaigns in literally less than 5 minutes. But what makes our platform even more unique is our performance reporting and attribution tools which can tie directly into your analytics platform to see website visits, leads & purchases. Vibe offers several benefits including precise targeting, interactive engagement and the ability to measure campaign performance effectively. My favorite bullet on this article is not to shy away from experimentation - and with Vibe you can set your own budget, campaign timeline, target audience and measure and optimize your campaigns in real-time. This article is a great read!! https://lnkd.in/gBgVcNDH
Top 10 CTV Marketing Mistakes
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LinkedIn recently launched a new ad formats, including connected TV (CTV) ads, at its #B2Believe conference in NYC. Through a partnership with NBCUniversal, LinkedIn now enables advertisers to launch campaigns across platforms like #SamsungAds and Roku using LinkedIn's Campaign Manager. These new ad solutions aim to empower B2B marketers to engage decision-makers both on and off LinkedIn. The offerings, such as LinkedIn CTV Ads, LinkedIn Premiere with #NBCUniversal, and Live Event Ads, cater to various marketing needs. Additionally, LinkedIn has partnered with #iSpot and Kantar to provide Advanced Audience Measurement and Brand Lift Studies for B2B campaigns. LinkedIn CTV ads leverage first-party data to reach professional audiences on large screens. While currently in the testing phase and limited to the US and Canada, advertisers can optimize video length and audience criteria. Advanced targeting options based on interests, company type, and seniority are offered, while Live Event Ads provide dynamic event promotion. These additions complement #LinkedIn's previous tests of #CTVads and AI-driven features like AI Copy Suggestions and Thought Leader Ads. This development showcases the shift and growth of #CTV, highlighting its potential to reshape the media and digital video industry, as another social media platform tries to connect with target audiences on connected TV. #LinkedinAds #DigitalMarketing #B2BMarketing #MarketingStrategy #ConnectedTV #SocialMediaMarketing #LinkedInMarketing #VideoAdvertising #B2BAdvertising https://lnkd.in/dX79p7e8
LinkedIn debuts CTV Ads for B2B Marketers, Now Targeting US and Canada
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Maximize your #OTT & #CTV ad impact! 🎯 Check out these 9 essential tips for targeting, platform selection, and creative best practices. Unlock data-driven insights and craft personalized experiences to boost your advertising strategy. 🚀📈 👉 https://lnkd.in/gjWkAvSY #AdStrategy #ProgrammaticAdvertising #AdAgency #DigitalMarketing #VideoAdvertising #VideoAds
9 Tips for Leveraging and Improving Your OTT and CTV Ads
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Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes. Generating elevated script lift through TV campaigns is possible with strategic targeting and delivery. Swoop https://lnkd.in/eYevBP9Q #partnercontent #TVcampaigns #TVadvertising
Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes
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Big Screens mean Big Wins for Advertisers! 🏆 💫 💥 Kargo's Brittany Spicer (Bobo) explains how Direct-to-Glass campaigns combine the power of TV's attention grabbing properties with advanced digital targeting to deliver maximum results. Read more on Association of National Advertisers and take your CTV campaign to the next level. #ctv #ctvadvertising #marketing #adtech
How Advertisers Can Win with Direct-to-Glass Experiences
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Now live on Association of National Advertisers! Read my thoughts on how advertisers can make a big impact on the biggest screen in the living room 💡 📺 https://lnkd.in/dntNhTbW #ctv #video #advertising #adtech
Big Screens mean Big Wins for Advertisers! 🏆 💫 💥 Kargo's Brittany Spicer (Bobo) explains how Direct-to-Glass campaigns combine the power of TV's attention grabbing properties with advanced digital targeting to deliver maximum results. Read more on Association of National Advertisers and take your CTV campaign to the next level. #ctv #ctvadvertising #marketing #adtech
How Advertisers Can Win with Direct-to-Glass Experiences
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Microsoft Ads announces the ability to run Connected TV through their ad platform Will this disrupt programmatic DSPs? Regardless if you have gripes with programmatic and its effectiveness, there's no denying ad dollars are pouring into this channel. "US programmatic video ad spend will grow $22.51 billion (about $69 per person in the US) between 2023 and 2025 - a 30.2% increase, according to a forecast by eMarketer" Some other things that also stood out to me: 1. People will spend 3.5 hours per day watching digital video, by 2024 2. In the US, 90% of Gen Z now second-screen internet on their phone while watching TV 3. 80% of consumers read the news online while watching TV I think it's pretty safe to say video is here to stay and ad dollars will continue to funnel into video. And it's also been the case historically if you wanted to run programmatic or Connected TV you would've needed to partner with a DSP And partnering with a DSP usually means you're not sure of the targeting or mechanics of the campaigns but that "they're really good at targeting and attribution" I think that's been most advertisers struggle with programmatic is that it's a black box when it comes to the mechanisms of their audience targeting and attributing the success of your campaigns can be tough Now, agencies and in-house teams will have direct access to programmatic and Connected TV I'm curious how this will impact major DSP providers If you're a progammatic expert and want to join the show to discuss how it works we'd love to have you on!
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There’s been a seismic shift in how people consume content on the biggest screen in the home. As more and more people cut the cable cord in favor of streaming services, Connected TV (CTV) has emerged as a powerful channel to capture viewer attention. While TV advertising has been largely dominated by B2C brands, the rise of CTV presents a new channel for B2B advertisers and account-based marketers to leverage. Yet up until now, the limitations on CTV targeting, engagement, and measurement have prevented B2B marketers from realizing the channel’s full potential. While brands have typically used CTV to drive awareness, it’s not historically delivered the precise targeting and audience match rates to measure engagement and link to demand and ABM marketing campaigns. Madison Logic’s ABM Connected TV fixes that. The addition of CTV into the industry-leading ML Platform makes it the first and only ABM solution to unify the four primary B2B channels—content syndication, display advertising, social advertising with LinkedIn, and now CTV—into a centralized platform that enables you to activate multi-channel ABM campaigns and achieve comprehensive visibility into program performance. With superior targeting capabilities fueled by our industry-leading intent data, we empower you to identify in-market accounts, drive higher awareness, and maximize your media investment by engaging buyers through a unified approach. Click on the link in the comments to learn how. #abm #accountbasedmarketing #b2bmarketing #b2bmarketers #connectedtv #ctv
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Why is CTV a good option for marketers? For starters: 📍CTV uses household-level targeting based on IP address or device ID and this privacy-compliant data enables more sophisticated ways of reaching target audiences. 🍪 Unlike traditional digital advertising, CTV delivers relevant ads without relying on third-party cookies. Goodbye, cookies. Read more here on the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising. https://bit.ly/3vUSO0K #CTVmarketing #IPaddress
Rise of CTV in marketing: Discover strategies that drive success - SmartBrief
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Advertisers segment TV audiences, serving distinct ads to households, tailoring content for individual viewers, enabling selective targeting for precision. https://lnkd.in/d_QTPXGT #Tata #TataPlay #AddressableAds #AdCampaignNews #LatestMarketingNews #DigitalMarketingNews #MarketingCampaigns #AdvertisngNews
Tata Play rolls out personalized ads for traditional linear TV
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