Catena Media’s Post

Solid few minutes here… I particularly like what Leo O'Connor says at the end of this segment: “When you bring together the power of streaming with retail data, it evolves from an awareness medium to a full funnel activation medium.” Unlocking the potential of retail data through Connected TV offers unparalleled insights into consumer behavior, revolutionizing how businesses understand and engage with their target audiences. #RetailAnalytics #ConnectedTV #ctv #streamingrevolution #ctvadvertising

An insightful conversation with Taj McClymont, PMP Marketing Group, our VP of Integrated Media. Taj masterfully unites people, skills, and diverse marketing mediums to drive impactful results for our clients. His expertise in integrating various strategies is a game-changer in our industry. Thank you Shanon Connors and Manicia Reneus for working on this! #Leadership #IntegratedMedia #MarketingStrategy #ClientSuccess #Teamwork #Innovation #thoughtleader #DigitalMarketing #BusinessGrowth #SuccessStories 👉🏾 #OneHeckofAFellow

Marshall Cohen is among a handful of smart, thoughtful research professionals who has made an important contribution to the media and advertising business for several decades. His leadership has guided most of the big decisions in methodology and data validation. It's an honor to welcome Marshall to MediaVillage.org Thought Leaders. Here's his first contribution sharing his perspective on how streaming services are failing to connect meaningfully with their subscribers and his proposed solutions. https://lnkd.in/gy3HPQ3p

Today, we are excited to announce that our award-winning business has been acquired by global broadcast media production and distribution group, markettiers4DC.   This exciting news forms part of our continued growth plans and focus on delivering excellence to our clients. All of which will be elevated by additional strategic services delivered courtesy of the wider markettiers4DC Group of agencies which includes markettiers, Through The I, OpinionMatter, 4DC and Censuswide. Speaking about the announcement, Michael Semp, Joint Managing Director of Sassy Create said: “Our focus for the agency has always been one of growth and consistent delivery, so with our unrivalled creative offering now coupled with the depth of talent and resource within the markettiers4dc network, it’s clear our clients will truly benefit from a data and insight-driven business specialising in content, PR, broadcast, streaming and events.”   Guy Martin, Joint Managing Director of Sassy Create added: “We see a wealth of opportunity being part of such a dynamic and ambitious group of companies, led by Howard Kosky and Peter Mitchell. It’s clear that we’re a strong cultural fit and have similar ambitions for growth on a global level. No doubt there are exciting times ahead for our teams and our clients and we can’t wait to see how the group grows powered by our content capabilities and turnkey model.”   You can read the announcement in full below.   #news #corporatenews #prnews #acquisition #creativeagency #mediaagency #mediagroup #medianews #businessnews #broadcastPR

The majority of media services operated by holding companies are buoyed by principal based buying. This is a major concern of marketers and procurement executives, recently brought into focus by the Association of National Advertisers.    At CROSSMEDIA USA, we never compromise neutrality or engage in principal based buying. But as Jack Neff at Ad Age reported, we have a solution that turns principal based buying into procurement based buying.    The Cross Connect is designed to be a fully transparent, triple opt-in, triple-bid marketplace that secures quality inventory at principal rates. And the best part, the client knows exactly what they are paying for.    If you are looking for access to a $5B+ marketplace and full media operational transparency, let’s talk.    #transparency #mediabuying #procurement #neutrality #independence #ANA #CrossConnect

Rankings, in any other industry, are based on wins. The WARC rankings are the most all-encompassing rankings out there in our industry based on wins. Yes, they are based on award show wins, but they take into account the top tier shows across the world via a robust methodology. WARC releases 3 rankings every year. The Creative 100 that came out last week. The Effective 100 that comes out next week. And the Media 100 has come out this week. It's a joy to see our persistent and consistent focus on strategically and creatively-driven media work that delivers results across our brands and across our region, being awarded across 2023 and now, to see our own team Starcom Middle East come out as the #1 agency in the MENA region - and the only agency from MENA to feature on the list :). Our model of working is working. Big kudos to all the teams and our client partners. Can't wait for the Effective 100 next week. Bassel Kakish Tony wazen Ramez Zeineddine 🙌🙌🙌

I have loved and admired the branding from Southwest Airlines for as long as I can remember, so I can say it was truly an honor today to interview PR Manager for Southwest Airlines Derek K. Hubbard! Find out which leaked Super Bowl ads we thought were best so far 🏈 and so much more great insight for crafting a great story for your brand across all the #digitalmarketing channels! #digitalsummit #marketinginsights #digitalmarketing #marketingevents

How to watch the 2024 Oscar nominations live

Leaders’ media appetite has a spectrum. At the far end: Just don’t do it. ICONIQ Capital was there for a long time. So what changed? As Fortune’s Jessica Mathews reports, Cofounder Divesh Makan’s target audience saw the competition investing in brand building and wanted Iconiq to share more of its own story. “We left a white space that, if you don’t fill it, someone else fills it for you,” Makan told Matthews. “So suddenly, everyone else is telling our story.” Lesson: If you don’t tell your story, someone else will. And they will almost always get it wrong. If you have a great reputation, it’s never too late to get started. #PR #brandbuilding #reputation #media #VC https://lnkd.in/etmWkkV9

According to a recent Ebiquity plc Global Media Report Retail Media,Connected TV/Advanced TV & Digital Video are going to be the top growth drivers in 2024 globally in terms of Media spends and this growth is quite rapidin terms of scale.A detailed and interesting report for all Marketers and Media Strategists planning & executing campaigns on different platforms.