Chantecaille Beauté’s Post

Write a simpler brief and watch the creative work flourish. Simplifying briefs is not an easy task. It’s hard to get them through the system. But when the whole team believes and fights the right battles more often than not, a short one line brief with the product benefit at the core emerges.  From then on it’s pure creative joy. 

part of the perfect product placement (or... co-lab) is finding a product that 1. is natural, and makes sense in the space, and also helpful if 2. you actually like the product. check out Kevin. he's casually drinking the coffee. it's coffee. he's relaxed drinking it. he casually mentions he likes it. that's it. you don't have to sell WHY he likes it- or why it's there. #branding #collaborations #funny #ads #marketingandadvertising

Beyonce played New Orleans last night. The city was buzzing (pun intended) and the costuming was on point. New Orleans never disappoints.. I didn’t go to the show, but I felt the energy, saw the costumes and met some of the out of town fans who were ON FIRE. Excited to see their Queen. Shout out to my new friends from the Bronx. I saw Taylor Swift’s Houston show a few months back. Although the crowd and dress code may have been different, the kinetic energy was the same. It’s exciting to participate and fascinating to watch. All of the hype around these two ladies got me thinking about how these two iconic artists are both widely successful, yet their brands are so uniquely different. While both are undeniably talented and have cultivated massive followings and business ventures, they have distinctly different strategies in how they connect with their fans. So what's the point? These stark differences yet immeasurable successes provides us with a great case study to showcase the importance of a brand and the need for understanding and respecting what drives your audience (customers) and clearly and consistently communicating your vision. Hear me out: Swift's brand is all about accessibility and fan engagement. She is very active on social media, where she shares her thoughts, feelings, and experiences with her fans. Her music, videos, and social media posts are often autobiographical, helping her fans connect to her on a deeper, more personal level. Her partnerships with brands like Target, Apple and Keds align with her values that she is like everyone else and resonate with her young audience. Beyoncé, on the other hand, is focused on exclusivity and mystery. She is not personally active on social media, and rarely gives interviews. She also keeps her personal life very private. This creates a sense of intrigue and mystery around her brand. Her high-end image is known for her glamorous fashion, elaborate stage shows, and expensive/over-the-top music videos. This creates a sense of aspiration and luxury around her. In short, Taylor emphasizes accessibility, fan engagement, and storytelling; Beyoncé emphasizes exclusivity and mystery. Taylor's young and devoted fanbase thrives and even expects this type of accessibility while Beyoncé's global superstardom thrives on the allure and mystery with her more diverse fan base. It’s a blast to watch and learn. #branding #marketing #music

Have you seen the Marks and Spencer festive ad? 🎬🎄 We just LOVE it – and it's inspired us to take a minute to give a shout-out to anyone who isn’t dizzy with excitement at the coming holidays. We see you, and we appreciate you 🧡 Now, we don’t mean to sound like a grinch 💅 We love joy and merriment as much as the next person. And there’s a lot about the festive period we can get on board with – any excuse to wear a bit of sparkle, after all ✨🪩 But here's the thing, Christmas isn’t always the most wonderful time of the year 👀 We want to encourage a bit more awareness, a bit more consideration, and a bit more kindness this year. Remember: inclusion is a mindset, not just a line on your annual ESG report 🕯️ So we wrote a blog on it for y'all. In the same way the Marks and Spencer ad low key says f*ck tradition and do what you want - we're spreading a similar message: Whether it’s your brand’s marketing, your internal team activities, or your own email comms, before you hit send on that tinsel-bedecked, somewhat assumptive ad, event, or message, why not take a minute to consider those who aren’t feeling the festive cheer? 🌸 Maybe there’s another way to reach out and make their season just a little bit better 🤶 Read the full blog here: https://lnkd.in/ephutuFq 📚 Watch the full ad here: https://lnkd.in/euqjcXyx 📺 #christmas #inclusion #festive

Nightlife is driving brand and cultural relevance. BUT most advertisers have no idea how to unlock the power of this audience segment. As consumers increasingly spend more money on experiences and more time finding belonging, marketers need to find a more robust way to better align brand and advertising messaging that can resonate with audiences in this sector. Nightlife consumers also care deeply about luxury goods and services across categories — fashion, beauty, food and beverage, music, hospitality, and travel. Think about the average nightlife goer's decision-making process for a night out: they need to know what clothes to wear, do their makeup, choose a fragrance, all of which are products that are in the mix before ever leaving the house. Brands should think beyond experiential marketing, and think about how to be a part of the customer journey both at a much earlier and later stage of the funnel. Tapping into this unique consumer pool requires the right strategic approach that combines meeting customers at all touch points both offline and online. We break this down in-depth, get the guide: https://lnkd.in/eQj4TkDa

The latest John Lewis Christmas ad is quietly bold but also soft, showing a different kind of courage. It's more than a tradition for viewers; it's a creative space for marketers. The tagline, "Grow Your Traditions," hits home. It says, "Be brave, live your traditions in your own way." Traditions should grow with us, not the other way around. The standout moment? At 1 minute and 42 seconds, the "different" Christmas tree surprises us all. What seems odd at first becomes something amazing when treated with love. This year's ad is extra special. It's a passing of the torch to a new agency, Saatchi & Saatchi, after a 13-year partnership that started in 2009. Even with the change, the storytelling keeps its magic with a fresh perspective—strong stories, catchy music, and a touching ending. And here's the brave part: the ad shows a single-parent home with a brave 9-year-old as the main character. It's different, and that's great. It challenges norms, showing that 15% of UK households are like this. Recognizing that this bold move is a result of the concour, it's evident they've steered John Lewis towards positive change in their strongest castle. To navigate and champion such a transformative shift is, in itself, an act of courage. Big congratulations! johnlewis #change #christmasads #courage #diversity #storytelling #advertising #tradition https://lnkd.in/dPJpKqEe

88 seconds of an excellent ... Christmas Ad. There's a ball in the video, I couldn't help myself ⚽. ⛔ But seriously: Let's analyze! Show me brands that during the #Christmas season will stand out beyond the typical 'snowy-red-joyful' landscape and at the same time: ✅ incorporate a Christmas theme ✅ engage core target audience ✅ present the brand(s) and product(s) through the #story rather than in the central frame ✅ make you want to watch and listen the ad again and again Ok... and feature a ball ⚽? So Here it is. 🔴 JD Sports Christmas Ad 2023. The campaign, created by Uncommon Creative Studio, is not just a typical commercial but a documentary-style film titled "The Bag for Life". ✌ The bag appears as a constant companion to scenes from life: for carrying clothes, as a backpack, for packing homemade food to go. When the bag disappears from our view for a moment, #brands appear (ex. Nike, adidas, New Balance) but their communication is native, embedded in places: the ad takes us home, to yards, streets, garage, shops, club. All the scenes go brilliantly with the the #soundtrack "Sweet Harmony" by Liquid. 🚨 Diversity is a key aspect of the campaign, with JD Sports highlighting the multi-cultural and multi-faceted nature of British youth culture in 2023. The ad prioritizes #authenticity, using a candid film style with minimal dialogue, focusing on important themes like community, friendship and #family. These themes are brought to life through realistic vignettes that provide snapshots of daily British life. The campaign features a diverse lineup of well-known personalities like Kano, Central Cee, Cat Burns, Ants Live, Ella Toone, Chunkz (🔝), Davido and others ▶ each representing different facets of youth culture. ❌ DO NOT SKIP The ad greets you with the gaze of young people ▶ 5️⃣ seconds ▶ the first dialog appears. And the second. And you listen, even though they are sporadic, loose, everyday. The ad ends with #ForeverForward (so named the collection) and the JD Sports Fashion. Well done JDS & Uncommon Creative Studio --- As I said: There's a ball in the video, I couldn't help myself ⚽.

Learn more about the pricing work that my colleague Jennifer Sowinski Nemeth did (along with the whole JCA Arts Marketing Team) to help PAC NYC prepare for its inaugural season!

Ok, seriously, E.L.F is one of my favorite brands to watch for how they position themselves and market their products. While knowing your audience is one of the first concepts you learn and need to master as a marketer, I find so that so many brands overlook or underestimate the power of knowing their customers. My take on E.L.F. BEAUTY is that they not only know and understand their market, but they also know who THEY are as a company and brand. Knowing your audience goes both ways; you need to know them, and they need to know you. Looking forward to following E.L.F and seeing where they go from here!

Life lesson: If someone asks you for help with curating exclusive content and you have the power to make it captivating, put yourself in their shoes. How much would it mean to you if you were them, and someone helped you do the same? Unlock the world of high-end living by following us for daily doses of elegance and inspiration. ✨ #LuxuryLifestyle #ExclusiveContent #HighEndLiving, #GlamourGoals, #NYCChic, #FashionIcon, #EleganceInEveryday, #HighEndLiving, #StyleInspiration, #LuxuryBrands, #OpulentLife, #TrendyLiving